Beyond Print: Publishers are Reinventing Their Business Models
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4A's Transformation 2014 - March 18 - Brad Feldman, New York Post
1. THE NEW YORK POST
HAS BEEN TELLING STORIES
FOR 213 YEARS
• WE HAVE DEVELOPED AND HONED OUR OWN UNIQUE VOICE
AND EDITORIAL APPROACH
• EVERYDAY, WE RELENTESSLY WORK TO UNCOVER AND TELL
STORIES YOU CAN’T RESIST. THAT SHAPE YOUR WORLD. THAT
MAKE YOU SMILE. THAT CAUSE YOU TO SHARE.
2. AN IN-HOUSE TEAM OF WRITERS, DESIGNERS, STRATEGISTS, AND PRODUCERS
DEDICATED TO THE RELENTLESS PURSUIT OF CUSTOM CREATIVE SOLUTIONS
AND INNOVATIVE CONTENT CREATION
WE HELP BRANDS TELL STORIES THROUGH ORIGINAL IDEAS AND BESPOKE INTEGRATED SOLUTIONS
ACROSS ALL PLATFORMS: DIGITAL, PRINT, SOCIAL, MOBILE, VIDEO, EXPERIENTIAL AND MORE, ALL
WITH A UNIQUELY POST TOUCH
3. WE KNOW HOW TO GET YOUR ATTENTION IN JUST A FEW WORDS
OUR DNA IS IN AGILE NEWS PRODUCTION, WITH A VOICE THAT COMMANDS ATTENTION AND CUTS THROUGH THE CLUTTER
4. TAP INTO THE CREATIVE ENGINE BEHIND THE LEGENDARY
VOICE OF THE NEW YORK POST
OUR CREATIVE CONTENT STRATEGISTS WILL HELP TURN
YOUR BRAND CHANNELS INTO RAPID-FIRE SOURCES FOR
WITTY NEWS AND VISUALS
OUR REAL-TIME NEWSROOM MODEL LEVERAGES
EDITORIAL KNOW-HOW TO COMMENT ON BREAKING
NEWS AND EVENTS – AND DELIVER IT IN THE MOST
HIGHLY-ENGAGING WAY POSSIBLE
6. BLOCK-UMENTARIES IS A SERIES OF SHORT VIDEOS THAT SHINES A LIGHT ON SOME OF THE MOST COLORFUL, INFLUENTIAL
BLOCKS IN CITIES ACROSS AMERICA. STARTING WITH NEW YORK CITY, THE POST STUDIOS TEAM WILL VISIT THESE BLOCKS AND
SHARE THEIR RICH HISTORY WITH USERS. FROM TIN PAN ALLEY TO WALL STREET AND EVERYTHING IN BETWEEN, BLOCK-
UMENTARIES WILL SHOW HOW THE STORY BEHIND OUR MOST TREASURED PASTIMES, FROM FOOD, TO MUSIC, BUSINESS TO
FILM, CAN BE TOLD IN JUST A FEW BLOCKS.
TELLING THE STORIES OF ICONIC AND LEGENDARY BLOCKS AND
NEIGHBORHOODS IN CITIES ACROSS AMERICA
PRESENTS
7. PRESENT
S
A SPECIAL MUSIC EVENT &
EXPERIENCE
FOR ONE MORE NIGHT, THE NEW YORK POST AND PARTNERS WILL RESURRECT NOW DEFUNCT LEGENDARY NYC
MUSIC VENUES FEATURING SPECIAL PERFORMANCES OF TODAY’S ARTISTS PAYING TRIBUTE TO THE BANDS AND
MUSICIANS THAT DEFINED THEM (I.E. GREEN DAY OR GASLIGHT ANTHEM HONOR THE RAMONES AT CBGB).
WE’LL CAPTURE AND SHARE THESE INCREDIBLE ONCE IN A LIFETIME EVENTS THROUGH LIVE AND BEHIND THE
SCENES VIDEO SURROUNDED BY AN IMMERSIVE ONLINE EXPERIENCE. THIS WILL BE COUPLED WITH A ROBUST
SOCIAL MARKETING CAMPAIGN ALONG WITH ADDITIONAL CONTENT THAT SHARES THE STORIES BEHIND THE
VENUE— FROM THE MOST FAMOUS, TO THE UNTOLD MOMENTS AND MORE.