This week we are discussing environmental media and extending ideas about neoliberalism to consider commodity activism, permanent campaigning, and corporate social responsibility. The readings analyze Lush Cosmetics and how oil is advertised in Canada. We should answer a question that analyzes the environmental ideas communicated through Lush, how Lush exemplifies commodity activism or CSR efforts, or the limitations of mediated environmental activism.

1. This week we are thinking about environmental media, but we are also
extending o
This week we are thinking about environmental media, but we are also extending our
discussions of neoliberalism to think about commodity activism, permanent campaigning,
and corporate social responsibility.The Melissa Aronczyk reading for this week looks at
Lush Cosmetics, while Jordan Kinder’s article looks at how oil is advertised in Canada.
Thinking about the concepts and ideas that emerge from their readings, answer one of the
following questions:•What ideas about the environment are being communicated through
the example of Lush?•How is Lush an example of commodity activism?•What are the
possibilities offered by Lush’s CSR efforts?•What are the criticisms of Lush’s CSR
efforts?•How can Lush’s strategy be seen as a permanent campaign?•What is the limits of
mediated environmentalactivism?•Can any brand activism be ethical within neoliberal
capitalism?