360 Degree and VR Live Streaming Q&A

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3xscreen

An overview of live streaming 360 Degree and Virtual Reality by 3xScreen for Zone's Lunch & Learn of 25 May 2016

Technology

3xScreen Media Limited
360 Degree & Virtual Reality
Live Streaming Q&A
© 2016 3xScreen Media – innovative live video

3xScreen Media - innovative live video
© 2016 3xScreen Media – innovative live video
www.3xscreen.co.uk

360 & VR WORKFLOW
© 2016 3xScreen Media – innovative live video
Multi-Lens Camera Stitcher Panoramic Player

SPHERICAL VIDEO
© 2016 3xScreen Media – innovative live video
Equirectangular stitch: x = longitude, y = latitude

DUAL FISHEYE CAMERAS
© 2016 3xScreen Media – innovative live video
ALLie
£350
RICOH Theta S
£300
- Best entry level options
- ALLie streams direct to YouTube
- Easiest to stitch
- Less pixels
- Suffers from barrel distortion

6-CAMERA RIGS
© 2016 3xScreen Media – innovative live video
GoPro
£3,500
for rig
- Most popular option today
- Narrower FOV for each camera
- More processor intensive
- More stitching means more potential parallax errors

HIGH END RIGS
© 2016 3xScreen Media – innovative live video
Nokia OZO
£45k
GoPro
Odyysey
£11k

STITCHING
© 2016 3xScreen Media – innovative live video
Kolor Autopano
(post stitching)
VideoStitch Vahana
(live stitching)

DISTRIBUTION
© 2016 3xScreen Media – innovative live video
Google Daydream Littlstar

EXPERIENCING 360 & VR
© 2016 3xScreen Media – innovative live video
Occulus Rift
HTC Vive
Google Cardboard

360 & VR STORYTELLING
© 2016 3xScreen Media – innovative live video
- Traditional film frames for a rectangle – with 360/VR, the viewer chooses her FOV
- Most 360/VR content currently static
- Movement is difficult in VR without brain hacking – haptic sensors
- Easy for viewer to get lost
- Director’s cut
- Action within one camera
- Treat as stage play

WHAT’S NEXT
© 2016 3xScreen Media – innovative live video
What has been done to-date
Unique Challenges
360 / VR Storytelling
- Haptic sensors – vibration, sense of movement
- Ambisonic audio (full-sphere surround sound)
- VR Cord cutting
- 4K UHD and higher resolution VR headsets
- Laser retinal projection
- Augmented reality

© 2016 3xScreen Media – innovative live video
3xScreen Media – innovative live video
www.3xscreen.co.uk

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360 Degree and VR Live Streaming Q&A

2. VIRTUAL REALITY - HYPE? …. Or Marketing’s Future? © 2016 3xScreen Media – innovative live video VIRTUAL SHOWROOM IMMERSIVE ESCAPISM BRAND VALUES + EXPERIENCE VR EXCITES 69% OF ADULTS EVENTUALLY BIGGER THAN TV? SOCIAL VIEWING?

6. DUAL FISHEYE CAMERAS © 2016 3xScreen Media – innovative live video ALLie £350 RICOH Theta S £300 - Best entry level options - ALLie streams direct to YouTube - Easiest to stitch - Less pixels - Suffers from barrel distortion

7. 6-CAMERA RIGS © 2016 3xScreen Media – innovative live video GoPro £3,500 for rig - Most popular option today - Narrower FOV for each camera - More processor intensive - More stitching means more potential parallax errors

12. 360 & VR STORYTELLING © 2016 3xScreen Media – innovative live video - Traditional film frames for a rectangle – with 360/VR, the viewer chooses her FOV - Most 360/VR content currently static - Movement is difficult in VR without brain hacking – haptic sensors - Easy for viewer to get lost - Director’s cut - Action within one camera - Treat as stage play

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