In this webinar hosted by Training Magazine Network, Ben Labrum, Sr. Principal Product Manager at Oracle University Digital Learning, and Lily Bond, Director of Marketing at 3Play Media, share how creating accessible videos leads to greater employee engagement and comprehension.

1. WHY
ACCESSIBLE
VIDEO IS
BETTER VIDEO

2. POLL: Are you
currently captioning?
▸ Yes
▸ No

3. POLL: What’s your
biggest captioning
challenge?
▸ Budget/cost
▸ Complex workflows
▸ Centralizing efforts
▸ Getting buy-in
▸ Resource time
▸ I’m not sure I need to

4. WHAT ARE
CAPTIONS?

7. WHAT IS AUDIO
DESCRIPTION?

8. “The Christmas lights flicker wildly. Joyce turns
around in horror.”

9. VIDEO a11y
TRENDS

10. THE
video
PICTURE
MORE VIDEOIs uploaded to the web in 1 month than TV has
created in 3 decades.
80%Of the world’s internet traffic will be video by 2019.
78%Of people are watching videos online every week.

11. THE a11y
PICTURE
71%Of people with disabilities leave a website
immediately if it is not accessible.
48 MILLIONAmericans are d/Deaf or hard of hearing. That’s
20%!
24 MILLIONAmericans are Blind or low-vision. That’s 10%!

12. 12%Captions increase view time on Facebook videos
by 12%
41%Of videos are incomprehensible w/o sound or
captions
98.6%Of students find captions helpful for learning.

15. What do these companies
have in common?

17. + 1700 other companies

18. Lawsuits
STREAMING MEDIA
NAD vs. Netflix; ACB vs. Netflix; NAD vs. Hulu;
ACB vs. Hulu; NAD vs. Amazon; etc.
HIGHER ED
NAD vs. Harvard & MIT; UC Berkeley; Miami University
of Ohio; Penn State; Dear Colleagues letters; etc.
ENTERPRISE
Winn-Dixie; FedEx; Target; Hobby Lobby; Blick Art
Materials; etc.

19. Legal Redux

20. Rehabilitation
Act of 1973
SECTION 504Broad anti-discrimination law
SECTION 508Electronic & Information Technology
508 REFRESHAs of January, 2018: WCAG 2.0 requirements

21. Americans
with
Disabilities
Act (1990)
TITLE IIPublic entities
TITLE IIIPublic accommodations
LAWSUITSNAD vs. Netflix, NAD vs. Harvard & MIT

22. 21st Century
Communications
& Video
Accessibility Act
(2010)
ONLINE VIDEOThat previously appeared on TV w/ captions
ONLINE CLIPS& montages of full-length shows must be captioned
50 HOURSTop 60 TV markets must describe 50 hours per
quarter

23. WCAG 2.0
LEVEL AMost attainable.
LEVEL AAReferenced in most lawsuits, legal trends, and
recommendations.
LEVEL AAAHardest to achieve, often most accessible.

24. FCC
CVAA
Rehabilitation Act
ADA
State
Laws
Broadcast
TV
Faith
Organizations
Streaming
Media
Training Videos
Public Website
VideosOnline
Learning
Private Colleges
Public Colleges
State Government
Municipalities
K-12Federal Government

25. THANKS!
Lily Bond
Director of Marketing
3Play Media
www.3playmedia.com
lily@3playmedia.com
@3playmedia,
@lilybbond

27. Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Oracle University
Transcription and Digital Transformation
Ben Labrum
June 6, 2018

28. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Agenda
• About you, me, and Oracle University (OU)
• Digital Transformation
• Benefits of Transcription beyond Compliance
–Video-based Product Demos (OLS4 then TOD)
• Production Workflow
• Embed Code
• Transcription enables Translation (SaaS Impact)
• Q&A
• Free Access to Oracle LaunchPad + Encryption Video
3

29. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
About You

30. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Oracle University Mission
To Accelerate Customer Adoption of
Oracle Technology by Enabling People
• Preparing the Future Workforce
• Enabling the Shift to Cloud
• Realizing the Value of Investment
5

31. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
OU Curriculum/IT Evolution
1990s 2002
• PC
(ACES)
Based
Classes
• Manual
Builds
OU GRID
2006 2008 2009 2011
2014
2011
Automated
Class
Builds
Virtual
Imaging
eKIT
LVC
LVC
Hubs
Training
On
Demand
ULS
Streams
TOD
1990s
SSCDs
2015
OU Cloud
Cloud
Learning
Subscription
6

32. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
20,000+ Learning Subscription Users Globally
7

33. Copyright © 2017 Oracle and/or its affiliates. All rights reserved. 8
Engage Globally
• Captions are helpful
• For users deaf and hard-of-hearing
• For non-native speakers
• In noisy locations, mobile
• Interactive Transcript
• Search
Transcription’s Value
Beyond Compliance
8

34. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Demo from OLS4 Course
9
• Insert screenshots as backup

35. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Demo from Encryption Lecture
10
• Insert screenshots as backup

36. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Our Production Workflow
11
• Produce Video
• Upload to Host Service
• Create folders and collections as desired
• Request Transcript(s)
– Automatic Postpack
– Captions and Interactive Transcript appear dynamically
• Review/Edit/Approve/Release

37. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Embed Code Example
12

38. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Translation
• Rapid release cycle of Oracle’s SaaS
products presents challenge to OU
• Producing localized video not feasible
• Translation is very fast
• Low-cost options available
• Self translation possible
13

39. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Summary
14
• Transcribing video is fast and easy
• Powers useful features beyond compliance
– Captions
– Search and Browse
• Enables translation

40. Copyright © 2017 Oracle and/or its affiliates. All rights reserved. • 15

41. Copyright © 2017 Oracle and/or its affiliates. All rights reserved.
Thank YOU!
• http://education.oracle.com/launchpad
> Start Learning
• https://education.oracle.com/pls/web_prod-plq-
dad/OU_NEW_TOD.loadDay1TOD?p_course_id=D75641GC21
> Day 5 > 19.6 Optional: History of Encryption