A presentation on early-stage prototyping given at ModevUX titled "Prototyping for Business Outcomes." The presentation was given by Jessica Hall, Director of 3Pillar Global's Innovate Practice, and Erik Isaksen, a Senior UX Engineer at 3Pillar Global. In the talk, Jessica and Erik discuss how to identify business outcomes, what prototypes are and are not, how to scope a prototype, and more.

1. Prototyping for Business Outcomes

2. GOALS
Today you will learn:
• How to identify a business outcome
• What a prototype is and how to use it
• How to scope a prototype
• How to effectively engage clients/stakeholders

3. 3
WHAT IS A
BUSINESS
OUTCOME?
Examples
Secure outside funding
Target a new customer
segment
Increase revenue from
existing customers
Neutralize a competitor
Reduce cost
Increase conversion rate
Increase customer
engagement

4. 4
MEET OUR FAKE
PROJECT
Flickr,
vtcookie97

5. 5
Arwen O'Reilly, Flickr

6. 6
I HAVE AN IDEA

7. 7
I HAVE AN IDEA
What does it look like?
Do customers want it?
Is it right for my business?

8. 8
A prototype is a tool for testing
ideas, assumptions and customer
segments that allows for quick
iterations.

9. WE NEED TO
• Take a user and business outcome driven approach
• Release often
• Validate early with customers
• Show internal stakeholders instead of telling with huge
documents
• Help developers understand the product quickly

10. 10

11. 11
WHAT TYPICALLY HAPPENS IN AN INNOVATE
WEEK 1
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
WEEK 2
WEEK 3
WEEK 4
Workshop
Rapid User
Research
Idea
Exploration
Idea
Exploration
Testing
Prototyping
Planning/
Prototyping
Prototyping/
Client Demo
Prototyping
Testing
Prototyping
Planning/
Prototyping
Prototyping/
Client Demo
Prototyping
Testing
Refine
Prototype
Evaluation
Refine
Prototype/Build
Pitch Deck
Refine
Prototype/Build
Pitch Deck
Refine
Prototype/Build
Pitch Deck

12. 12
What needs
to be
prototyped?

13. 13
SETTING AND MANAGING EXPECTATIONS
Lo
Hi
Lo
Hi
Lo
Hi
FIDELITY
FUNCTIONALITY
CONTENT/DATA

14. 14
DEMO PLANNING
What are we trying
to validate?
Who is driving the
demo?
What needs to be
functional vs static?
What role does the
data/content play?

15. 15
EFFECTIVELY
ENGAGING THE CLIENT
Photo
by
Jessica
Hall

16. 16
KEY TAKEAWAYS
Engage early and often
Test for business outcomes
Start small, but start

17. 17
Qand
A

18. 18
THANKS!
Jessica Hall
Director, Innovate Practice
jessica.hall@3pillarglobal.com
@JessHallway
Erik Isaksen
Senior UX Engineer
erik.isaksen@3pillarglobal.com
@eisaksen
WE’RE HIRING A SENIOR UX DESIGNER