3. "The secret is respecting the consumer. You’re
interrupting their life. All advertising is unwanted,
so if you're going to crash the party, bring some
champagne with you.”
Bob Thacker
"The secret is respecting the
consumer. You’re interrupting their
life. All advertising is unwanted, so
if you're going to crash the party,
bring some champagne with you.”
Bob Thacker
4. Global language of humour
Humour: Summary Slide
The
Shock-
Value
The Put-
Down
The Clever
Wit
The
Innocent
Smile
The
Everyday
Laugh
The
Childish
Prank