TheAlloy is a design firm that specializes in inclusive and experience-led design. Over 20 years, they have completed over 500 projects focused on inclusive design and helped transform many organizations. TheAlloy uses empathy, research methods like interviews and role playing, and rapid prototyping to deeply understand user experiences. They have helped design accessible products for various audiences including older users. Notable projects include designing an accessible kettle, phone, and tablet computer. TheAlloy believes new technologies will enable more natural and system-oriented inclusive designs to help various groups.
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Gus desbarats alloy mob-inclusive-pres
1. TheAlloy : experience led design
BT: An Inclusive design journey
Gus Desbarats | Chairman The Alloy
British Design Innovation SE
2. TheAlloy way: experience led innovation
Converting deeper human insight into bettter action plans
3. The Alloy way: A track record of delivering results
Every day, many tens of millions of people,
have interaction experiences designed by TheAlloy
Every year businesses are transformed by TheAlloy
Design effectiveness awards
Strategic client partnerships
UK top five in Industrial Design
11. BT Freestyle 700 series: inclusive, in gfk top 5
BT Freestyle
“For me this is the most accessible
domestic phone I have seen”
Ian McCray
BBC Radio 4 – In Touch
14. TheAlloy way: creativity inspired by user empathy
Rapid simulation
1 to 1 interviews Role play Sketches / foam models More role play
Goals Refine goals
& repeat
16. Opportunity: cool hearing augmentation
RNID Soundspace
combine in one device:
ambient amplification
voice communicator
music
17. Inc: legible not patronising
“You know what I really need? Its big text –
but I don’t want to be singled out or patronised.
I just make do with what I’ve got…”
aspirational & practical
BIG CLI
BIG Keys
easy open profile