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TheAlloy : experience led design




BT: An Inclusive design journey




Gus Desbarats | Chairman   The Alloy
                           British Design Innovation SE
TheAlloy way: experience led innovation




        Converting deeper human insight into bettter action plans
The Alloy way: A track record of delivering results




Every day, many tens of millions of people,
have interaction experiences designed by TheAlloy

Every year businesses are transformed by TheAlloy




Design effectiveness awards

Strategic client partnerships

UK top five in Industrial Design
TheAlloy way: helping many kinds of organisation
Over 60s: the richest & fastest growing sector in developed nations




 60                                                             90
Over 60s: not what they used to be….
The inclusive challenge:



accessible experiences for all


zero compromise to aspirational image




(Kettlesense- Helen Hamlyn award winner)
BT: our inclusive inspiration



Over 500 projects


Our Innovation process lab




20 years of inclusive design
inclusive Job no.1 1991: an alloy of markets

Converse MK-1


“special needs, meets heavy users”


about 15 million of them..
Today: inclusive design leadership

Special needs devices

Mass market appeal
BT Freestyle 700 series: inclusive, in gfk top 5


BT Freestyle

“For me this is the most accessible
domestic phone I have seen”

Ian McCray
BBC Radio 4 – In Touch
Hub 2: Mass market portals must be inclusive
Inclusive = design for people “not like him”




the empathy challenge
TheAlloy way: creativity inspired by user empathy


                                           Rapid simulation
1 to 1 interviews   Role play           Sketches / foam models   More role play




                                Goals                                Refine goals
                                                                     & repeat
TheAlloy way: experience mapping



 First sight   POS     First use   Routine use   Extreme use
Opportunity: cool hearing augmentation




RNID Soundspace




combine in one device:
ambient amplification
voice communicator
music
Inc: legible not patronising
           “You know what I really need? Its big text –
           but I don’t want to be singled out or patronised.
           I just make do with what I’ve got…”




aspirational & practical

BIG CLI

BIG Keys

easy open profile
T3 + Medion: next generation tablet (windows 7)
Extreme situations calling for similar solutions….
Extreme Use




       ‘babies & kids’    ‘older users’     ‘in the kitchen’
T3 – Medion: teazer
Design adds value          shots

BT Graphite
Top 5 of all DECT phones
Around the corner: even better technology bricks



Faster processors
Faster comms links
Cheaper memory
Plastic Electronics
Intel


Social networking for elders
New designs will be systems as much as objects



RNIB – e-publishing


Product Planning across
Hardware
Software
Networks                                  or 3g
New Sensors are enabling more natural interactions
New experiences will feel more like old ones..
Design adds value feel
Home care will             more like personal fitness

BT Graphite
Top 5 of all DECT phones
Thank you




gus@thealloy.com

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Gus desbarats alloy mob-inclusive-pres

  • 1. TheAlloy : experience led design BT: An Inclusive design journey Gus Desbarats | Chairman The Alloy British Design Innovation SE
  • 2. TheAlloy way: experience led innovation Converting deeper human insight into bettter action plans
  • 3. The Alloy way: A track record of delivering results Every day, many tens of millions of people, have interaction experiences designed by TheAlloy Every year businesses are transformed by TheAlloy Design effectiveness awards Strategic client partnerships UK top five in Industrial Design
  • 4. TheAlloy way: helping many kinds of organisation
  • 5. Over 60s: the richest & fastest growing sector in developed nations 60 90
  • 6. Over 60s: not what they used to be….
  • 7. The inclusive challenge: accessible experiences for all zero compromise to aspirational image (Kettlesense- Helen Hamlyn award winner)
  • 8. BT: our inclusive inspiration Over 500 projects Our Innovation process lab 20 years of inclusive design
  • 9. inclusive Job no.1 1991: an alloy of markets Converse MK-1 “special needs, meets heavy users” about 15 million of them..
  • 10. Today: inclusive design leadership Special needs devices Mass market appeal
  • 11. BT Freestyle 700 series: inclusive, in gfk top 5 BT Freestyle “For me this is the most accessible domestic phone I have seen” Ian McCray BBC Radio 4 – In Touch
  • 12. Hub 2: Mass market portals must be inclusive
  • 13. Inclusive = design for people “not like him” the empathy challenge
  • 14. TheAlloy way: creativity inspired by user empathy Rapid simulation 1 to 1 interviews Role play Sketches / foam models More role play Goals Refine goals & repeat
  • 15. TheAlloy way: experience mapping First sight POS First use Routine use Extreme use
  • 16. Opportunity: cool hearing augmentation RNID Soundspace combine in one device: ambient amplification voice communicator music
  • 17. Inc: legible not patronising “You know what I really need? Its big text – but I don’t want to be singled out or patronised. I just make do with what I’ve got…” aspirational & practical BIG CLI BIG Keys easy open profile
  • 18. T3 + Medion: next generation tablet (windows 7)
  • 19. Extreme situations calling for similar solutions…. Extreme Use ‘babies & kids’ ‘older users’ ‘in the kitchen’
  • 20. T3 – Medion: teazer Design adds value shots BT Graphite Top 5 of all DECT phones
  • 21. Around the corner: even better technology bricks Faster processors Faster comms links Cheaper memory Plastic Electronics
  • 23. New designs will be systems as much as objects RNIB – e-publishing Product Planning across Hardware Software Networks or 3g
  • 24. New Sensors are enabling more natural interactions
  • 25. New experiences will feel more like old ones..
  • 26. Design adds value feel Home care will more like personal fitness BT Graphite Top 5 of all DECT phones