With SXSW Interactive just around the corner, 360i wants to help you navigate the awesome chaos that lies ahead and get the most out of what will be a truly inspiring experience.

1. SXSW CHEAT-SHEET
TEXAS TAKEOVER
Start Here
360i’S GUIDE TO THE BEST OF SXSW INTERACTIVE 2015
WE SCOURED THE PANELPICKER TO UNCOVER THE
BEST SESSIONS FOR MARKETERS
With SXSW Interactive just around the corner, 360i wants to
help you navigate the awesome chaos that lies ahead and
get the most out of what will be a truly inspiring experience.
Historically, SXSW has been a hotbed for emerging
technologies and digital counter-culture. Last year, marketers
made their presence known in Austin, hitting the scene with
innovative and authentic brand activations.
Over five days, conference-goers will have their pick of
hundreds of educational sessions, meet-ups and parties
to attend. While demanding, SXSW will no doubt leave
attendees feeling inspired and creatively energized.
For more tips and tricks from our team of savvy SXSW experts,
follow @360i and visit blog.360i.com for updates.
HOW TO CREATE GREAT
PARTNERSHIPS WITH STARTUPS
– with Cary Tilds (Group M), Gina Squara
(Big Heart Pet Brands), Kayode Owens
(KITE Solutions Inc) and Pete Blackshaw
(Nestle)
Mon. March 16, 11:00a-12:00p
Hilton Austin Downtown, Salon F
CURIOUS BRIDGES: HOW DESIGNERS
GROW THE FUTURE
– with Paola Antonelli (The Museum of
Modern Art)
Fri. March 13, 2:00p-3:00p
Austin Convention Center, Exhibit Hall 5
USING BRANDS TO CREATE CULTURAL
IDENTITY
– with Chris Wink (Blue Man Group) and
Jarret Myer (Woven)
Sat. March 14, 12:30p-1:30p
Hyatt Regency Austin, Texas Ballroom 1
MOONSHOTS AND REALITY
– with Astro Teller (Google [x])
Tues. March 17, 2:00p-3:00p
Austin Convention Center, Exhibit Hall 5
AI, IMMORTALITY AND THE FUTURE OF
SELVES
– with Martine Rothblatt (United
Therapeutics Corporation) and Lisa Miller
(New York Magazine)
Sun. March 15, 2:00p-3:00p
Austin Convention Center, Exhibit Hall 5
SHOW AND SMELL: MARKETING
EXPERIENCES BEYOND VISUAL
– with David Polinchock (AT&T), Heather
Gately (The Marketing Store Worldwide),
Warren Kronberger (The Marketing Store
Worldwide)
Tues. March 17, 12:30p-1:30p
Hyatt Regency Austin, Zilker Ballroom 2
CULTURE CLASH: WHEN MARKETING
AND PRODUCT CONVERGE
– with Ann Herrick (Hallmark), Nathan
Martin (Deeplocal), Nick Parish (Contagious
Magazine) and Tyler Bahl (Google)
Sun. March 15, 3:30p-4:30p
Hyatt Regency Austin, Hill Country ABCD
ECOMMERCE: WHY LOCATION IS STILL
EVERYTHING!
– with David Bell (Innovation Group/The
Wharton School)
Tues. March 17, 5:00p-6:00p
Hyatt Regency Austin, Zilker Ballroom 2
SCREW PRIVACY, JUST GIVE ME VALUE FOR
MY DATA
– with Lee Maicon (360i) and Lisa Pearson
(Bazaarvoice)
Sun. March 15, 12:30p-1:30p
JW Marriott, Room 404
GOING VIRAL: THE SCIENCE OF
PREDICTING THE WEB
– with Matt Wurst (360i) and Robyn Peterson
(Mashable)
Sun. March 15, 5:00p-6:00p
Hyatt Regency Austin, Big Bend
WHAT’S NEXT FOR TALKING CARS?
– with Mike Pina (US Department of
Transportation) and Walt Fehr (US
Department of Transportation)
Sat. March 14, 12:30p-1:30p
JW Marriott, Room 210
DESIGNING YOUR FUTURE WITH THE
CONNECTED CAR
– with Cobie Everdell (Frog Design) and Diny
Huang (Frog Design)
Fri. March 13, 11:00a-1:30p
JW Marriott, Room 310-311
DEEPER
DIVES
AUTO
HEADLINERS & PRIMETIME TALKS
360i @SXSW

2. MADE IN BROOKLYN: A CRAFT FOODS
REVOLUTION
– with Forbes Fisher (Steve’s Ice Cream),
Nicki Briggs (Nicki Briggs LLC), Rachel
Wharton (Edible Brooklyn), Shamus Jones
(Brooklyn Brine)
Sat. March 14, 11:00a-12:00p
Driskill Hotel, Driskill Ballroom
PRIVACY IS IN FASHION: WHO WILL
WEAR IT WELL?
– with Annie Auerbach (Flaingo Group),
Eliza Esquivel (Mondelez International)
Tues. March 17, 9:30a-10:30a
JW Marriott, Room 205
REDEFINING REALNESS FOR BRANDS
ON TWITTER
– with John Colucci (Engadget) and Marie
Bonaccorse (Procter & Gamble)
Tues. March 17, 12:30p-1:30p
Hyatt Regency Austin, Hill Country ABCD
BEYOND THE SHELF: POWER OF
INTELLIGENT PACKAGING
– with Dan Shust (Resource)
Sun. March 15, 11:00a-12:00p
JW Marriott, Salon A
DEFINING THE NEXT GENERATION
RETAIL EXPERIENCE
-with Jennifer Hyman (Rent The
Runway), Julie Bornstein (Sephora) and
Katrina Lake (Stitch Fix)
Fri. March 13, 3:30p-4:30p
Austin Convention Center, Ballroom D
WALLET WARS: PAYMENTS ARE JUST
THE BEGINNING
- with Brian Kirby (The Wendy’s Co),
Jeremy Nicholas (Visa), Jordan Mckee
(451 Research), Stephanie Capretto
(Urban Airship)
Sat. March 14, 5:00p-6:00p
Radisson Town Lake, Riverside Ballroom
10 INVENTIONS THAT WILL
REVOLUTIONIZE RETAIL
- with David Roth (WPP The Store) and
Jon Bird (Y&R LabStore)
Sun. March 15, 9:30a-10:30a
Hyatt Regency Austin, Zilker Ballroom 3
HOW WE SHOP: THE PRESENTATION OF
CURATION
- with Dave Lippan (eBay), Laurel
Pinson (StyleCaster), Fred Dust (Ideo)
and Michael Phillips Moskowitz (eBay)
Tues. March 17, 12:30p-1:30p
JW Marriott, Room 206
THE FUTURE ROLE OF TECH IN DINING
AND FOOD
– with David Chang (Momofuku) and Matt
Buchanan (The Awl)
Sat. March 14, 3:30p-4:30p
Austin Convention Center, Ballroom D
NO ADDITIVES OR ADS: MR P TERRY ON
MODERN WOM
– with Heather Carmichael (Kelleher
Communications Inc) and Patrick Terry (P
Terry’s Burger Stand)
Sun. March 15, 3:30p-4:30p
Hyatt Regency Austin, Texas Ballroom 1
THE LANGUAGE OF FOOD: A LINGUIST
READS THE MENU
– with Don Jurafsky (Stanford University)
Mon. March 16, 10:30a-10:50a
Austin Convention Center, Ballroom G
CHEF, REVIEWER, GUEST: WHO’S GOT
THE POWER TODAY?
– with Chris Stang (The Infatuation), John A.
Hall (Post Office Pies) and Kerry Diamond
(Yahoo Food)
Mon. March 16, 12:30p-1:30p
Driskill Hotel, Maximilian
CROSS-CHANNEL DATA DRIVEN
MARKETING WITH TV
– with Molly Parr (Oracle)
Fri. March 13, 12:30p-1:30p
Radisson Town Lake, Riverside Ballroom
THE NEW TV STAR: HOW TO BUILD AN
AUDIENCE ONLINE
– with Kelly Day (AwesomenessTV),
Michelle Castillo (Adweek), Tom Ryan (Pluto.
TV) and Tyler Oakley (YouTube Content
Creator)
Tues. March 17, 11:00a-12:00p
Four Seasons, Ballroom AB
THE CAST OF COMMUNITY ON MOVING TO
DIGITAL
– with Yahoo’s Dan Harmon, Chris McKenna,
Jim Rash and Joel McHale
Sun. March 15, 11:00a-12:00p
Austin Convention Center, Room 18ABCD
BACK TO THE FUTURE OF MEDIA
– with Ben Lerer (Thrillist Media Group)
Fri. March 13, 5:00p-6:00p
Austin Convention Center, Ballroom D
GAME OF THRONES: CREATING IMMERSIVE
ENTERTAINMENT
– with Melissa Eccles (Elastic) and Sabrina
Caluori (HBO)
Mon. March 16, 5:00p-6:00p
Four Seasons, Ballroom AB
CPG
RETAIL
MEDIA/ENTERTAINMENT
QSR

3. #Protips HOW TO ACT LIKE YOU’VE BEEN
THERE BEFORE
SCHEDULE LIKE A CHAMP,
BUT BE FLEXIBLE.
Choose a handful of sessions and parties you don’t want to miss,
allowing for travel time between session venues. Sessions will
fill up quick. Have a backup plan in place, which includes other
sessions taking place at the same time, in the same venue. Build
out your schedule by visiting schedule.sxsw.com and/or download
the SXSW® GO app.
ARRIVE EARLY TO POPULAR
PANELS & KEYNOTES.
Keynotes and panels with big-name speakers will be the hardest
for you to secure a seat in. Arrive 30 minutes to an hour early. Get
there at the last minute and you might have to resort to catching
the action on a TV monitor in the hallway.
MAKE FRIENDS ON SXSOCIAL.
Chances are you’ll know a person or two in Austin. And by the time
you leave, you’ll make a dozen new friends and acquaintances.
Search for and message other conference attendees/speakers
during the conference with SXsocial.
PREPARE FOR MOTHER NATURE.
Austin in March is known for its multiple weather personalities,
so you’ll want to monitor the forecast closely. Pack an umbrella or
poncho and sunscreen, and you’ll be ready for anything.
POWER IS NO LAUGHING MATTER.
Portable chargers will be your (best) friends. Remember, you’ll be
on-the-go most of the day with limited access to charging stations
and outlets. Pack a charger (or two) with you for the day, and you
won’t be spending your time searching for juice.
GET ON THE LIST.
While the days will be long, you’ll be disappointed if you leave
Austin without attending a party or two. Check out what the night
scene will have to offer before touching down. Want someone else
to do this for you? Check out registration service, RSVPster, which
will RSVP you to 100’s of parties during the festival.
IT’S A MARATHON, NOT A SPRINT.
With so many sessions to attend and parties to be seen at, you’ll
have the urge to hit the ground running and cram, cram, cram.
Pace yourself. Allow for breaks during the day to ensure you have
the energy to attend that evening event you highlighted and starred
five times on your list.
Deep South Sustenance NOSHING & NETWORKING
LIKE A BOSS
You’ve touched down in Austin. Take a look with your stomach, not your eyes. The bars, cafes and food
trucks that line the streets of Austin offer up some of the most diverse, delicious cuisine in the country and
should not be taken lightly. They also serve as the perfect place to relax, network and catch up with old
and new friends and colleagues alike.
[DRINKS] COCKTAILS & BEER –
BANGERS (79 RAINEY ST.) – Beer garden with huge outdoor
seating area, homemade brats and an extensive beer list
PECHE (208 W. 4TH ST.) – On the more sophisticated side, a lounge
known for making its own bitters
WRIGHT BROS BREW & BREW (500 SAN MARCOS ST. #105) – The
best of both worlds (good beans and good beer), a full espresso
bar and nearly 40 different craft beers on tap
[COFFEE] PICK ME UP –
HOUNDSTOOTH (401 N. CONGRESS AVE.)– Espresso, espresso,
espresso, and a rotating selection of beans
EPOCH (221 W. NORTH LOOP BLVD.) – 24/7 coffee, pastries and
snacks, and big tables for hosting large groups
[BRUNCH] IT UP, PRE-PANEL –
LUCY’S FRIED CHICKEN (5408 BURNET RD.) – Down-to-earth
hotspot boasting creative signature fried chicken dishes
PERLA’S SEAFOOD & OYSTER BAR (1400 S. CONGRESS SUITE
B100) – A seafood-focused menu and lots of outdoor seating
[BBQ] THE RIGHT WAY –
FRANKLIN BARBECUE (900 E. 11TH ST.) – A meaty hotspot touted
by many as “the finest brisket in all the land”
STUBBS BBQ (801 RED RIVER ST.) – Beer, brisket and live
music (enough said)
KERLIN BBQ (1700 E. CESAR CHAVEZ ST.) – New(ish) no-frills
down-home BBQ joint serving up brisket stuffed kolaches