SlideShare a Scribd company logo
1 of 12
How successful is the combination of your
main product and ancillary texts?
When creating the digipack to accompany our music
video I had to ensure that all links between products
and genre were consistent. I conducted research to
recognise common conventions of the genre which I
could include throughout all of my products, this has
been logged in previous blog posts.
The artist of which I am promoting fits the genre of
‘indie pop’, subsequently I researched other existing
indie pop artists and their existing products.
I found a series of reoccurring qualities and symbols which I would
have to include in my porducts, these included:
• Not including the artist face as the most important feature – when
researching behind this I found that the indie pop genre puts more
focus on to the promotion of the artists music as that is what they
value most important rather than self-brand.
For example, The Killers album cover:
• Neutral analogous colours – this contrasts to pop artists who
commonly use bright, primary colours.
Similar to the 1975 album:
• A significant font that creates a logo
Like Ed Sheeran:
To create my digipack I first had to pick the images to use. I
conducted the photoshoot for the digipak on the same day as filming.
I chose do this as it would ensure that continuity between the artists’
appearance and the landscape of the shoot in terms of lighting and
weather would be of maximum quality. Subsequently, the imagery
used throughout all products is of a similar style.
As the artist is new and upcoming I felt like this was important to
create a sustainable brand image. As a result, the costume of the
artist being a white t-shirt, black jeans and carrying and acoustic
guitar becomes a feature throughout all products to clearly
represent the artist and continuity.
We had to conduct a second run of filming due to needing
more footage. In order to maximize continuity levels
throughout both the main product and ancillary tasks,
before filming we checked the weather which was forecast
to be dry and bright which were both suitable conditions
for filming and similar to the weather on the day of first
filming and the ancillary product photoshoot.
We also conducted a pilot filming session on a day with
similar weather conditions to ensure the best potential
footage. Similarly, we watched existing footage and mate
notes of props and poignant features of the clips, we then
contacted our actors and transferred the list to them to
ensure that they appeared to be exactly the same in the
second lot of filming. We took the same approach to filming
as we did the first time as we thought that this was
successful, beforehand we made a list of shots that we had
to include to eliminate the possibility of a third shoot.
Overall, I think that the continuity between imagery
throughout the products is consistent.
In terms of editing, post-production software was used in both
ancillary tasks and the main task. Editing the images for the
digipack and was quite vast therefore I had to ensure that I made
note of the process I took so that I could apply this to all images
used in the task. I used filters that gave the images a warming
tone which links to similar products in the genre. Regarding
colours, I chose to use more muted, natural colour tones including
green, brown, black, white and blue. In contrast, had I used bright,
vivid colours such as pink and yellow this wouldn’t have fit the
‘indie-pop’ genre style. I used similar editing techniques for both
the main product and ancillary texts to ensure that they linked.
Instead, I decided to enhance the natural colours that were
captured in the shot to make the key features such as the grass
and the guitar more enhanced.
Similarly, the shoot for the digipack imagery was
captured on the same day as the filming, I made this
decision to ensure that continuity of imagery was at its
highest level. This also ensured that the image of the
artist was consistent, I think this is important in
creating a recognizable brand image for the audience.
In terms of fonts, I decided to create my own font to use
throughout the main product and ancillary texts. This font
isn’t default to Photoshop, this meant it would create a
unique logo for our artist title. To do this, I used a font
generator online that allowed you to choose different styles
and combine these together to create a unique font. I chose
a slightly rustic, hand writing style font as this links to
features of the indie pop genre. This then transfers to be the
main font of the digipack. The font to display the artists
name ‘Will Fraser’ then creates a recognizable logo. In terms
of audience, they will then be able to recognize this as the
distinct font of the artist. This title was used on both the
digipack and album poster to promote Will Fraser’s identity.
Throughout the digipack and the music video, the guitar becomes a
recognizable symbol for the artist. Linking to the genre, the artists own
image and face isn’t always heavily focused on. Therefore the guitar
becomes one of the strongest links to be recognized by the audience. The
audience is able to recognize the guitar as an icon on both the album
poster, CD cover and the music video that links to the artist due to its.
However, I decided to use an image of the artist displaying their face on
the inside of the digipack as I think that it is important to allow the
audience to be exposed to the artist. As the indie pop genre is most
typically new, emerging artists they need to display their face onto
products to ensure that the audience can recognize them, therefore
enhance audience response, hype and response. I also used the same
colour theme throughout all products which relates them all as one brand.
Overall, I think that our products all have
sustainable links between them that relate to
our genre and representation which have been
demonstrated in this evaluation.

More Related Content

What's hot

Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 229556
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1dbrady762
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2sethtumwa
 
Crystal whites evaluation 1 final
Crystal whites evaluation 1 finalCrystal whites evaluation 1 final
Crystal whites evaluation 1 finalseannorris353467
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1tomg98
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 129556
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 229556
 
Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2samanthacelosa
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1Pedsldn
 
Question 1 part 2
Question 1 part 2Question 1 part 2
Question 1 part 2sethtumwa
 
Media conventions
Media conventionsMedia conventions
Media conventionsarfa4739
 
Q2 evaluation
Q2 evaluationQ2 evaluation
Q2 evaluationsayed-12
 
Hype in the booth evaluation two
Hype in the booth evaluation twoHype in the booth evaluation two
Hype in the booth evaluation twoToneEgan
 
Evaluation question 2 pp
Evaluation question 2 ppEvaluation question 2 pp
Evaluation question 2 ppAidan Bradshaw
 
What have you learned from your audience feedback
What have you learned from your audience feedbackWhat have you learned from your audience feedback
What have you learned from your audience feedbackLauren Gilbert
 

What's hot (20)

Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
eval 3
eval 3eval 3
eval 3
 
Pitch
PitchPitch
Pitch
 
Crystal whites evaluation 1 final
Crystal whites evaluation 1 finalCrystal whites evaluation 1 final
Crystal whites evaluation 1 final
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1
 
Evaluation Q 1
Evaluation Q 1Evaluation Q 1
Evaluation Q 1
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Media script Catherine
Media script CatherineMedia script Catherine
Media script Catherine
 
Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Question 1 part 2
Question 1 part 2Question 1 part 2
Question 1 part 2
 
Media conventions
Media conventionsMedia conventions
Media conventions
 
Q2 evaluation
Q2 evaluationQ2 evaluation
Q2 evaluation
 
Hype in the booth evaluation two
Hype in the booth evaluation twoHype in the booth evaluation two
Hype in the booth evaluation two
 
Evaluation question 2 pp
Evaluation question 2 ppEvaluation question 2 pp
Evaluation question 2 pp
 
What have you learned from your audience feedback
What have you learned from your audience feedbackWhat have you learned from your audience feedback
What have you learned from your audience feedback
 

Similar to Evaluation Question 2 - How succesful is the combination of your main products and ancillary texts?

Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 229556
 
Evaluation: Question 2
Evaluation: Question 2Evaluation: Question 2
Evaluation: Question 2CoombeMedia
 
Evaluation question 2
Evaluation question 2  Evaluation question 2
Evaluation question 2 epowney
 
Evaluation question 2
Evaluation question 2  Evaluation question 2
Evaluation question 2 epowney
 
Answer to Media Question Two
Answer to Media Question TwoAnswer to Media Question Two
Answer to Media Question Twoemilyllaw
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2Lewis2922
 
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?emilyllaw
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2Katie Howard
 
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?lydiamedia
 
Question 1- In what ways does your media product, use, develop, challenge for...
Question 1- In what ways does your media product, use, develop, challenge for...Question 1- In what ways does your media product, use, develop, challenge for...
Question 1- In what ways does your media product, use, develop, challenge for...Ayesha A2 Media
 
Evaluation Sam Hammond media a2
Evaluation Sam Hammond media a2Evaluation Sam Hammond media a2
Evaluation Sam Hammond media a2hammonday
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2Lewis2922
 
Ancillary
Ancillary Ancillary
Ancillary Chloe G
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2abdulsit1
 
Evaluation question 1 jhj
Evaluation question 1 jhjEvaluation question 1 jhj
Evaluation question 1 jhjshaniceA
 
Digipak and magazine advert analysis
Digipak and magazine advert analysisDigipak and magazine advert analysis
Digipak and magazine advert analysisMandy Noel
 

Similar to Evaluation Question 2 - How succesful is the combination of your main products and ancillary texts? (20)

Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Evaluation: Question 2
Evaluation: Question 2Evaluation: Question 2
Evaluation: Question 2
 
Evaluation question 2
Evaluation question 2  Evaluation question 2
Evaluation question 2
 
Evaluation question 2
Evaluation question 2  Evaluation question 2
Evaluation question 2
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Answer to Media Question Two
Answer to Media Question TwoAnswer to Media Question Two
Answer to Media Question Two
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
 
Question 1- In what ways does your media product, use, develop, challenge for...
Question 1- In what ways does your media product, use, develop, challenge for...Question 1- In what ways does your media product, use, develop, challenge for...
Question 1- In what ways does your media product, use, develop, challenge for...
 
Evaluation Sam Hammond media a2
Evaluation Sam Hammond media a2Evaluation Sam Hammond media a2
Evaluation Sam Hammond media a2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Ancillary
Ancillary Ancillary
Ancillary
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Evaluation question 1 jhj
Evaluation question 1 jhjEvaluation question 1 jhj
Evaluation question 1 jhj
 
As media evaluation question 1
As media evaluation question 1 As media evaluation question 1
As media evaluation question 1
 
Digipak and magazine advert analysis
Digipak and magazine advert analysisDigipak and magazine advert analysis
Digipak and magazine advert analysis
 

More from 29556

Evaluation Question 4 - How did you use media technologies in the constructio...
Evaluation Question 4 - How did you use media technologies in the constructio...Evaluation Question 4 - How did you use media technologies in the constructio...
Evaluation Question 4 - How did you use media technologies in the constructio...29556
 
Evaluation Question 4 - A2 Media Studies
Evaluation Question 4 - A2 Media StudiesEvaluation Question 4 - A2 Media Studies
Evaluation Question 4 - A2 Media Studies29556
 
Album poster drafting process
Album poster drafting processAlbum poster drafting process
Album poster drafting process29556
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 429556
 
Digipack Production
Digipack ProductionDigipack Production
Digipack Production29556
 
Media 2.0 Research - Extension Task 4
Media 2.0 Research - Extension Task 4Media 2.0 Research - Extension Task 4
Media 2.0 Research - Extension Task 429556
 
Media 2.0 Extension Task 4
Media 2.0 Extension Task 4Media 2.0 Extension Task 4
Media 2.0 Extension Task 429556
 
Ancillary task – extension 1
Ancillary task – extension 1Ancillary task – extension 1
Ancillary task – extension 129556
 
Action Plan Year 13
Action Plan Year 13Action Plan Year 13
Action Plan Year 1329556
 
9 Rules of Copyright
9 Rules of Copyright 9 Rules of Copyright
9 Rules of Copyright 29556
 
Action plan 2
Action plan 2Action plan 2
Action plan 229556
 
James bay - hold back the river video analysis
James bay - hold back the river video analysisJames bay - hold back the river video analysis
James bay - hold back the river video analysis29556
 
Action Plan 1
Action Plan 1Action Plan 1
Action Plan 129556
 
Main Task Brief
Main Task BriefMain Task Brief
Main Task Brief29556
 
Funding For Filming Research
Funding For Filming ResearchFunding For Filming Research
Funding For Filming Research29556
 
Risk Assesment for Filming
Risk Assesment for FilmingRisk Assesment for Filming
Risk Assesment for Filming29556
 
Risk Assesment for Filming
Risk Assesment for FilmingRisk Assesment for Filming
Risk Assesment for Filming29556
 
Questionnaire Results
Questionnaire ResultsQuestionnaire Results
Questionnaire Results29556
 
Media Studies Research Questionnaire
Media Studies Research QuestionnaireMedia Studies Research Questionnaire
Media Studies Research Questionnaire29556
 
Camera Angles and Shots
Camera Angles and ShotsCamera Angles and Shots
Camera Angles and Shots29556
 

More from 29556 (20)

Evaluation Question 4 - How did you use media technologies in the constructio...
Evaluation Question 4 - How did you use media technologies in the constructio...Evaluation Question 4 - How did you use media technologies in the constructio...
Evaluation Question 4 - How did you use media technologies in the constructio...
 
Evaluation Question 4 - A2 Media Studies
Evaluation Question 4 - A2 Media StudiesEvaluation Question 4 - A2 Media Studies
Evaluation Question 4 - A2 Media Studies
 
Album poster drafting process
Album poster drafting processAlbum poster drafting process
Album poster drafting process
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4
 
Digipack Production
Digipack ProductionDigipack Production
Digipack Production
 
Media 2.0 Research - Extension Task 4
Media 2.0 Research - Extension Task 4Media 2.0 Research - Extension Task 4
Media 2.0 Research - Extension Task 4
 
Media 2.0 Extension Task 4
Media 2.0 Extension Task 4Media 2.0 Extension Task 4
Media 2.0 Extension Task 4
 
Ancillary task – extension 1
Ancillary task – extension 1Ancillary task – extension 1
Ancillary task – extension 1
 
Action Plan Year 13
Action Plan Year 13Action Plan Year 13
Action Plan Year 13
 
9 Rules of Copyright
9 Rules of Copyright 9 Rules of Copyright
9 Rules of Copyright
 
Action plan 2
Action plan 2Action plan 2
Action plan 2
 
James bay - hold back the river video analysis
James bay - hold back the river video analysisJames bay - hold back the river video analysis
James bay - hold back the river video analysis
 
Action Plan 1
Action Plan 1Action Plan 1
Action Plan 1
 
Main Task Brief
Main Task BriefMain Task Brief
Main Task Brief
 
Funding For Filming Research
Funding For Filming ResearchFunding For Filming Research
Funding For Filming Research
 
Risk Assesment for Filming
Risk Assesment for FilmingRisk Assesment for Filming
Risk Assesment for Filming
 
Risk Assesment for Filming
Risk Assesment for FilmingRisk Assesment for Filming
Risk Assesment for Filming
 
Questionnaire Results
Questionnaire ResultsQuestionnaire Results
Questionnaire Results
 
Media Studies Research Questionnaire
Media Studies Research QuestionnaireMedia Studies Research Questionnaire
Media Studies Research Questionnaire
 
Camera Angles and Shots
Camera Angles and ShotsCamera Angles and Shots
Camera Angles and Shots
 

Recently uploaded

Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 

Recently uploaded (20)

Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application )
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 

Evaluation Question 2 - How succesful is the combination of your main products and ancillary texts?

  • 1. How successful is the combination of your main product and ancillary texts?
  • 2. When creating the digipack to accompany our music video I had to ensure that all links between products and genre were consistent. I conducted research to recognise common conventions of the genre which I could include throughout all of my products, this has been logged in previous blog posts. The artist of which I am promoting fits the genre of ‘indie pop’, subsequently I researched other existing indie pop artists and their existing products.
  • 3. I found a series of reoccurring qualities and symbols which I would have to include in my porducts, these included: • Not including the artist face as the most important feature – when researching behind this I found that the indie pop genre puts more focus on to the promotion of the artists music as that is what they value most important rather than self-brand. For example, The Killers album cover: • Neutral analogous colours – this contrasts to pop artists who commonly use bright, primary colours. Similar to the 1975 album: • A significant font that creates a logo Like Ed Sheeran:
  • 4. To create my digipack I first had to pick the images to use. I conducted the photoshoot for the digipak on the same day as filming. I chose do this as it would ensure that continuity between the artists’ appearance and the landscape of the shoot in terms of lighting and weather would be of maximum quality. Subsequently, the imagery used throughout all products is of a similar style.
  • 5. As the artist is new and upcoming I felt like this was important to create a sustainable brand image. As a result, the costume of the artist being a white t-shirt, black jeans and carrying and acoustic guitar becomes a feature throughout all products to clearly represent the artist and continuity.
  • 6. We had to conduct a second run of filming due to needing more footage. In order to maximize continuity levels throughout both the main product and ancillary tasks, before filming we checked the weather which was forecast to be dry and bright which were both suitable conditions for filming and similar to the weather on the day of first filming and the ancillary product photoshoot.
  • 7. We also conducted a pilot filming session on a day with similar weather conditions to ensure the best potential footage. Similarly, we watched existing footage and mate notes of props and poignant features of the clips, we then contacted our actors and transferred the list to them to ensure that they appeared to be exactly the same in the second lot of filming. We took the same approach to filming as we did the first time as we thought that this was successful, beforehand we made a list of shots that we had to include to eliminate the possibility of a third shoot. Overall, I think that the continuity between imagery throughout the products is consistent.
  • 8. In terms of editing, post-production software was used in both ancillary tasks and the main task. Editing the images for the digipack and was quite vast therefore I had to ensure that I made note of the process I took so that I could apply this to all images used in the task. I used filters that gave the images a warming tone which links to similar products in the genre. Regarding colours, I chose to use more muted, natural colour tones including green, brown, black, white and blue. In contrast, had I used bright, vivid colours such as pink and yellow this wouldn’t have fit the ‘indie-pop’ genre style. I used similar editing techniques for both the main product and ancillary texts to ensure that they linked. Instead, I decided to enhance the natural colours that were captured in the shot to make the key features such as the grass and the guitar more enhanced.
  • 9. Similarly, the shoot for the digipack imagery was captured on the same day as the filming, I made this decision to ensure that continuity of imagery was at its highest level. This also ensured that the image of the artist was consistent, I think this is important in creating a recognizable brand image for the audience.
  • 10. In terms of fonts, I decided to create my own font to use throughout the main product and ancillary texts. This font isn’t default to Photoshop, this meant it would create a unique logo for our artist title. To do this, I used a font generator online that allowed you to choose different styles and combine these together to create a unique font. I chose a slightly rustic, hand writing style font as this links to features of the indie pop genre. This then transfers to be the main font of the digipack. The font to display the artists name ‘Will Fraser’ then creates a recognizable logo. In terms of audience, they will then be able to recognize this as the distinct font of the artist. This title was used on both the digipack and album poster to promote Will Fraser’s identity.
  • 11. Throughout the digipack and the music video, the guitar becomes a recognizable symbol for the artist. Linking to the genre, the artists own image and face isn’t always heavily focused on. Therefore the guitar becomes one of the strongest links to be recognized by the audience. The audience is able to recognize the guitar as an icon on both the album poster, CD cover and the music video that links to the artist due to its. However, I decided to use an image of the artist displaying their face on the inside of the digipack as I think that it is important to allow the audience to be exposed to the artist. As the indie pop genre is most typically new, emerging artists they need to display their face onto products to ensure that the audience can recognize them, therefore enhance audience response, hype and response. I also used the same colour theme throughout all products which relates them all as one brand.
  • 12. Overall, I think that our products all have sustainable links between them that relate to our genre and representation which have been demonstrated in this evaluation.