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The goal of brainstorming
is NOT to solve a problem.
It's to offer PUSSIBILITIES.
That is. brainstorming:
‘ requires all participants
to actively engage in
‘ expands one another’s ideas
that may result to unexpected
DBES THAT MEAN
ANYBNE BAN JUST TALK FHEELY?
Not quite right. /
demands structure and
plan to be effective.
And why should brainstorming
be done effectively?
According to experts, much of the issues
with idea—generation sessions are linked to:
T 9' Q‘
Lack of focus Lack of structure Lack of discipline
When done effectively, brainstorming gives you a goal to pursue.
This will result in more creative ideas thanjust a free form discussion.
I 1. location motters
pick a Comfortable’ , Use clear visible materials
quiet area for writing and sharing
(e. g. x/ hiteboards).
Bring along coffee, food,
comfy chairs, and/ or
Allot a speciﬁc time
‘ and duration
4 (e. g. 1-2 hours).
I 2. Set and agree on expectations
Have a designated team leader to:
and expectations of the team to agree
— Example of guiding principles —
What problems are we trying to solve?
(e. g. increasing sales, improving customer service)
What scope and limitations do we need to consider?
(e. g. limited budget or human resources)
‘ Is anyone allowed to speak/ suggest freely?
(e. g. yes but only one at a time)
I 3. Define the problem
Expound and understand Avoid quicklyjumping Researching ahead
the issue ﬁrst into possible solutions aids to deﬁne the problem
to address the problem and set the parameters
llays to frame a problem
' Ask "in what ways can we make customers
feel more valued the ﬁrst time they approach us? "
Ask open-ended as opposed to “what are the things customers like
questions to hear from us? "
_ Ask "how might we talk to potential customers
lde"_t'fY °b5taCle_5 who have fears about letting others do design
leading to the pain work for them the ﬁrst time? "
These will encourage ideas, inspire solutions and offer possibilities.
I 4. Break the ice
challenge to warm them up their creativity and problem
Have the team do a Conduct activities that use
at the start solving skills
Create something new using
only the items on your desk
. ” ‘O
Create a game based on what
you can literally reach from
where you are. It must have
rules to decide the winner and
Find out how many words you
can make using the letters in
In 3 mins, write down as many
items as possible if you are to
smuggle items to your loved-
one in prison. These are to be
hidden in a cake
- Examples of challenging activities: —
Draw what you
see/ hear/ feel/ smell during
‘ ‘ See a difﬁcult task differently
by sketching it out
Doodle or write stories
unrelated to clear your mind
Z Habits to boost creativity: Z
REA D lleading:
A ‘ Exercises your working
‘ Stimulates your imagination
L" T ‘ Allows you to see situations
from various angles
Z Habits to boost creativity: Z
‘ Spend time to imagine while
listening to music, voices or
white noise. Then picture a
cover art for your favorite album
based on what you visualized.
How would you describe the
color red to a man born blind?
What does the sight of ocean
waves smell like?
0|] YOU! SENSE
I 5. Remove judgement
Ideas, even crazy ones, flow X/ elcome even silly or “stupid"
freely when people know they ideas by rewarding those who
can share without fear of are creatively bold
criticism, ridicule or self—doubt
Z How to remove judgement
As a result, everyone feels empowered to share.
I 6. Expect a lull
Find ways to say something Break the lull by changing
unexpected, "stupid" but will perspectives
create more ideas
I 7. Ditch the script
Offer lots of writing materials Gather these and use them
for every member to write on to produce something
or draw their ideas creative
I 8. Don't brainstorm as a whole
:99 V’ #3‘
Limit the members in each
(e. g. 3-4 people)
:5) ll? ‘ :5‘ V3‘
" K‘, K" K’
lfyou have a large group.
break it into smaller pods
I 9. Separate generation and evaluation
Generation 7! Evaluation
Again, brainstorming is all about
idea generation, not evaluation
Walt Disney's Three Steps
of Creative Process:
A group huddles in a huge room with a chalkboard
and round table to freely come up with ideas
for an hour.
Another group (some members from the old group
and some new) in a smaller room with chairs arranged
in a semicircle break ideas down and narrow the list to two
or three solutions.
In a small room with three chairs, any idea that survived
the “Kill Room" would be developed.
I 10. Gather the right team I seek diversity
Embrace diversity of
experience and expertise
‘ Keep an open mind
‘ Don't be afraid to get silly
Encourage others to share
Have people who will say
CREATIVITY EXERCISES AND INSPIRATION — HOW SPECIAL COLLECTION
8 WAYS TO BRAINSTORM BETTER — HOW SPECIAL EDITION
http: //99u. com/ articles/5685/thInk—inside—a—self—constructed—box
http: //99u. com/ articles/7262/nevenbrainstorm—with—a—blank—slate
http: //scottberkun. com/ essays/34—how—to—run—a—brainstorming—meeting/
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