If I were to ask you what brainstorming is, how would you describe it?

Perhaps it’s better to see what it is NOT first by looking at common myths about it:

Myth #1: Brainstorming is just a free flowing building of ideas.

Myth #2: The goal of brainstorming is simply to come up with a solution to a problem.

So what is it then?

Fact #1: Brainstorming is not just free form; it requires structure, planning and an active participation of each member in a fruitful dialogue.

Fact #2: The goal of brainstorming is not just to solve a problem; it’s to expand each other’s ideas and explore possibilities.