1. SPCA SERVING ERIE COUNTY
RAISE THE ROOF CAPITAL CAMPAIGN
TIMELINE
4th Quarter 2010
·
·
·
·
·
·
·
Finalize Task Force Work Case, Prospects, Recognitions, Policies
Identify Central Erie County Site
Conduct Strategy Study Interviews
Achieve Campaign Plan Board Approval - Task Force Outcomes
Recruit Campaign Chairs and Committee
Confirm Board Leadership Gifts
Initiate Board Asks
1st Quarter 2011
·
·
·
·
·
·
·
·
·
·
·
Initiate Construction Budgeting
Select Architect
Establish Monthly Meeting of Campaign Committee
o Continue and Conclude Board Solicitations
o Review Basics of Successful Personal Asks for Gifts
o Review Priority Prospects, Assign Target Ask and Solicitators
Finalize Case package (Eric Mower)
Print Case, Stationery, Pledge Form establish Campaign branding
Design and Introduce Monthly Campaign Reporting
Establish Campaign database tracking and pledge acknowledgments
Target 2 4 Solicitation Meetings (Asks for Gifts) Weekly
Design and Implement Case-Making Cultivation Events
Finalize Campaign Budget for Leadership Phase
Present Campaign Plan and Case to Staff and Volunteers
2nd Quarter 2011
·
·
·
·
·
·
·
·
·
·
Continue Monthly Campaign Meetings and Personal Asks
Establish Monthly Case-Making Tours of Ensminger Road
Finalize Site
Finalize Floor Plans and Donor Recognition Opportunities
Develop Cash Flow and Financing Plan for Future Construction
Set Goal for Campaign Pledge Attainment relative to Construction
Expand Campaign Committee if Needed
Test National Corporate Ask
Consider a Campaign Committee Team for Corporate Asks
Establish an eBulletin for Donors only to Update on Progress

2. 3rd Quarter 2011
·
·
·
·
·
·
·
Continue Monthly Meetings, Asks, and Cultivation
Initiate PR Focus: Ensminger Road Facility Bursting at the Seams
Assemble Western New York Foundation Leaders and Make the Case
Schedule Foundation Proposal Submissions
Make the Case to Western NY Delegation FYI
Assemble Estate Planning Attorneys for Case-Making Event
Design Future Thermometer for Tracking Progress
4th Quarter 2011
·
·
·
·
·
·
·
2012
·
·
·
·
·
2012
·
Focus on Finalizing Commitments from all Asks
Collect Pledge Forms for All Commitments
Issue 1st Round of Pledge Reminders
Assemble Lead Donors and Report on Progress and Plans
Target Completion of Site, Construction
Planning/Budgeting/Financing
Review Strategy and Successes and Need for Plan Changes
Hope for $5 Million in Pledges toward Goal
January through June
Complete Personal Solicitations and Cultivation of Priority Prospects
Write and Submit Kresge Proposal
Design Community Phase
o Branding
o Messages
o Media Use
o Recruit Community Phase Teams and Train
Develop Media Plan to Support Blitz Campaign Fund Raising
(Aug 2012-Dec 2013)
Assess Need for Added Staff and/or Systems for Community Phase
July through December
·
Test and Initiate Community Phase Asks
o Mail
o Events
o Web
o Face Book
Clubs and Associations
·
·
Heighten PR and Mobilize Communitywide Awareness of Need and
New Building Plan for SPCA