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Influence of celebs on voters

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do celebs really influence the voters , what do they target etc.....

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Influence of celebs on voters

  1. 1. Influence of Celebrities on voters!! 由 NordriDesign 提供 www.nordridesign.com
  2. 2. LOGO Hypothesis:  Age of influence 18- 25  Celebrities influence voters to vote in favor of a particular party  Reason people follow celebs is because “its easy to follow others than think for self”
  3. 3. LOGO Literature Survey:  Celebrities being attractive can easily lure voters to their support  Celebrity endorsement leads to more media weight age to have an impact on the vote count  A brand itself may not create much charm but when tied to a celebrity its appeal increases   Marketing in politics is more about the 4Cs: cause, constituency, comparative advertising and celebrity endorsement 3
  4. 4. LOGO  For the promotion of party and gather more people BJP has joined hands with Hema Malini, Shatrughan Sinha, Smriti Irani, Manoj Tiwari and Bappi Lahiri  However Congress has made a demand for Raj Babbar, Nagma, Govinda, Raza Murad, Salman Khan and Shahrukh Khan to rally with.  “I am from Mumbai, I live in Bandra. I will vote for Baba Siddique and Priya Dutt."  4
  5. 5. LOGO Data Collection(survey) 1. Do You vote? Yes – 30% No – 70% 2. Do you think celebrities can influence the voting line? Yes - 72% No- 28% 3. How do celebrities influence voters? Promoting Voting – 54% Lure to vote for a particular political party -46%
  6. 6. LOGO 4.Which age group is more susceptible to this influence? 18-25 – 60% 25-35 - 29% 35-45 – 7% 45 & above – 4% 5.Why are celebrities able to influence voter? Strong personality -38% Lack of political knowledge- 28% Blind fan following – 34%
  7. 7. LOGO 6. Reason for celebrity to promote a political party? Money – 27% Movie promotion – 22% Create good relation with politicians for future use – 51% 7. Why would you cast a vote? To provide the country with better government – 72% Support your favorite celebrity – 15% To support a particular party – 13% 7
  8. 8. LOGO 8. Who do can be the most influential celebrity for voters? Bollywood celebs – 52% Sportspersons – 23% Social workers – 13% Corporate executives – 12% 8
  9. 9. LOGO Findings Respected @SriSriSpeaks let's encourage voter registration among 18-24 yr olds with 60% of actual influence on 18-25 year olds, its found that first time voters can be easily targeted and persuaded A celebrity’s strong and positive personality helps these first time voters to decide whom to choose and motivate them to vote. Irrespective of their personal motive 9
  10. 10. LOGO But the major section of celebrities that influence whether to vote or not and whom is bollywood actors However the major reason why they would vote shows their major concern to get a better and efficient government
  11. 11. LOGO Conclusion  LETS VOTE, celebrities, political leaders and spiritual gurus encourage youth to register themselves as voters.  Several 'eligible' voters are yet unregistered. Are you one of them? Now is the time to get registered ASAP  The major Focus on “ the newbie voter Group”. The first-time voter is young, idealistic and seeks a motivating argument to come and vote
  12. 12. LOGO Bibliography :  http://www.slideshare.net/brandsynapse/impact-of-celebrity-endorsement-on-b  http://www.slideshare.net/samarpita27/impact-of-celebraity-endorsment  http://indiatoday.intoday.in/story/  http://articles.economictimes.indiatimes.com/2013-10- 14/news/43032070_1_political-advertising-pm-candidate-marketing  http://m.news18.com/news/uttar-pradesh/ls-polls-political-parties-to- infuse-bollywood-glamour-into-poll-campaigns-in-up  http://www.hindustantimes.com/india-news/modi-asks-celebrities-to- promote-voter-registration/article1-1124796.aspx  http://www.livemint.com/Politics/8r8gCmnJ7SYvG59p3QAboM/Priya- Dutt--Bandra8217s-benevolent-daughter. 12
  13. 13. Thank You !!! Presented by: Ankur Barot