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Influence of Celebrities
由 NordriDesign 提供
Age of influence 18- 25
Celebrities influence voters to vote in
favor of a particular party
Reason people follow celebs is
because “its easy to follow others
than think for self”
Celebrities being attractive can easily lure voters to their
Celebrity endorsement leads to more media weight age
to have an impact on the vote count
A brand itself may not create much charm but when tied
to a celebrity its appeal increases
Marketing in politics is more about the 4Cs: cause,
constituency, comparative advertising and celebrity
For the promotion of party and gather more people BJP
has joined hands with Hema Malini, Shatrughan Sinha,
Smriti Irani, Manoj Tiwari and Bappi Lahiri
However Congress has made a demand for Raj Babbar,
Nagma, Govinda, Raza Murad, Salman Khan and
Shahrukh Khan to rally with.
“I am from Mumbai, I live in Bandra. I will vote for Baba
Siddique and Priya Dutt."
1. Do You vote?
Yes – 30% No – 70%
2. Do you think celebrities can influence the voting
Yes - 72% No- 28%
3. How do celebrities influence voters?
Promoting Voting – 54%
Lure to vote for a particular political party -46%
4.Which age group is more susceptible to this influence?
18-25 – 60% 25-35 - 29%
35-45 – 7% 45 & above – 4%
5.Why are celebrities able to influence voter?
Strong personality -38%
Lack of political knowledge- 28%
Blind fan following – 34%
6. Reason for celebrity to promote a political party?
Money – 27%
Movie promotion – 22%
Create good relation with politicians for future use – 51%
7. Why would you cast a vote?
To provide the country with better government – 72%
Support your favorite celebrity – 15%
To support a particular party – 13%
8. Who do can be the most influential celebrity for voters?
Bollywood celebs – 52%
Sportspersons – 23%
Social workers – 13%
Corporate executives – 12%
Respected @SriSriSpeaks let's encourage voter registration
among 18-24 yr olds
with 60% of actual influence on 18-25 year olds, its
found that first time voters can be easily targeted and
A celebrity’s strong and positive personality helps these
first time voters to decide whom to choose and motivate
them to vote. Irrespective of their personal motive
But the major section of celebrities that influence whether
to vote or not and whom is bollywood actors
However the major reason why they would vote shows
their major concern to get a better and efficient
LETS VOTE, celebrities, political leaders and spiritual
gurus encourage youth to register themselves as voters.
Several 'eligible' voters are yet unregistered.
Are you one of them?
Now is the time to get registered ASAP
The major Focus on “ the newbie voter Group”.
The first-time voter is young, idealistic and seeks a
motivating argument to come and vote