Industry Trends, Challenges, Opportunities Allan Gates

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Negócios Tecnologia

Making Social Media
Work for You

Allan Gates, Revolution Strategy
June 10, 2010

This is Allan
• Partner and Executive Vice President
with Revolution
• Leads the Tourism New Brunswick
account
• Integrated communications strategist
and planner
– Traditional media (TV/Radio/Print) +
Digital (Social Media/Online
Ads/SEM/SEO), PR

The Internet is
the most important
marketing tool for
Tourism Operators

In the Old Days
Advertising
Vehicles

Your News
Customer
Message Media

Travel
Trade

There are
112,291,180
Americans over
18 on Facebook

There are
13,612,520
Canadians over
18 on Facebook

Facebook saw 540
million unique visitors
in April, 35% of web
users, and 570 billion
page views

45% of
Facebook’s US
audience is 26
years old +

The fastest
growing
Facebook
segment is
females 55+

Allan Gates
EVP, Revolution
506-642-4445
allan.gates@revolutionstrategy.com
www.allangates.com
Facebook.com/allangates
@redgateca

http://www.slideshare.net/agates99

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Industry Trends, Challenges, Opportunities Allan Gates

1. Making Social Media Work for You Allan Gates, Revolution Strategy June 10, 2010

2. This is Allan • Partner and Executive Vice President with Revolution • Leads the Tourism New Brunswick account • Integrated communications strategist and planner – Traditional media (TV/Radio/Print) + Digital (Social Media/Online Ads/SEM/SEO), PR

3. The Internet is the most important marketing tool for Tourism Operators

4. Here comes everybody

5. Photo: Flickr User Alex Kess

6. In the Old Days Advertising Vehicles Your News Customer Message Media Travel Trade

7. But now… Your Customer Message

8. ADVERTISI NG KINDA SUCKS

9. Social Media is an Opportunity

10. Advertising = $ Social Media = time

11.

12.

13. There are 112,291,180 Americans over 18 on Facebook

14. There are 13,612,520 Canadians over 18 on Facebook