Die Keynote-Rede des 1&1 Vorstandsvorsitzenden Robert Hoffmann auf der HostingCon Europe 2014 in Amsterdam

1. Robert Hoffmann, CEO 1&1 Internet
GROW YOUR HOSTING BUSINESS BY BETTER SERVING SMALL BUSINESS
HostingCon Europe 2014, October 15th 2014, Amsterdam

2. What Small Business owners really care about
1&1 Internet AG
2
…Keep their business running…
10/15/2014

3. Small Business needs can be summarized in 4 core needs for online success Get found Be present Interact Transact
Hosters can help with 6 out of 10 Top Small Business‘ issues
1&1 Internet AG
3
•Attracting and retaining new customers
•Increasing business growth
•Keeping pace with competition
•Focusing on new markets
•Improving quality of products and processes
•Improving effectiveness of sales and marketing
•Reducing operational costs
•Improving workforce productivity
•Attracting and retaining employees
•Managing inventory effectively
Various tasks have to be handled to keep ones business running
Top 10 issues of SB owners
10/15/2014

4. What Small Business’ customers* care about
1&1 Internet AG
4
Be engaged in social media
interact with customers on Facebook, Twitter, etc
Get found via local search requests
be correctly listed in online directories like yelp
Optimize your website for mobile devices
consumers want to visit websites on their phone or tablet
72% of consumers search for local businesses online
17% of global web traffic are generated by mobile devices
72% of consumers trust online reviews as much as personal recommendation
Social
Local
Mobile
* 70% of Small Business are serving only or mainly consumers
Consumer behavior
Small Business opportunity
10/15/2014

5. Hosters have the tool set to support Small Business
1&1 Internet AG
5
Hoster
Consumer
Get found Be present Interact Transact
Small Business
10/15/2014

6. Great opportunities for Hosters to support Small Business
1&1 Internet AG
6
Small Business
Get Found
Be Present
Interact
Transact
52%
32%
11%
5%
•52% of Small Business still do not have a website or any other web presence
•32% of Small Business without a website say they do not have the time or skills to build one
•62% of Small Business without a website say being online is not relevant for them
Need
Distribution
•21% of Small Business are unhappy with their web presence
•24% of Small Business are doing Online Marketing
•46% of Small Business do not have a mobile-optimized website
SBs current status
The Hosters’ tasks
•Make website building easy
•Show the value of being online
•Provide modern layouts
•Explain the value of (dedicated) Online Marketing
•Integrate mobile optimization
10/15/2014

7. Lifyestyle Small Business – Get found
1&1 Internet AG
7
Their needs & demands
How to act SoLoMo
LOcal
Get found in search engines
MObile
Get found in places
SOcial
Manage your reviews
•I want to make a living out of my passion
•My business should support my personal requirements rather than maximize revenue
•I want to get found by consumers and raise awareness for my business
Global segment size 65 million
Recommendation: Local listing
10/15/2014

8. Online Starter Small Business – Be present
1&1 Internet AG
8
How to act SoLoMo
Global segment size 40 million
Recommendation: Website
Their needs & demands
LOcal
Get found in search engines
MObile
Have a mobile optimized website
SOcial
Be on facebook
Manage your reviews
•I want to bring attention to my business
•I want to present my products and services online
•I want my business to grow
10/15/2014

9. Online Advanced Small Business – Interact
1&1 Internet AG
9
How to act SoLoMo
Global segment size 14 million
Recommendation: Social Media and Online Marketing tools
LOcal
Optimize your SEM
SOcial
Extend your Social Media activities
Their needs & demands
•I want to extend my presence by adding social media to my online activities
•I want to be close to my customers
•It is important to me to interact with my customers and get them involved
MObile
Have a mobile optimized website
10/15/2014

10. eCommerce Small Business – Transact
1&1 Internet AG
10
How to act SoLoMo
Global segment size 6 million
Recommendation: eShop, Social & Online Marketing, Web analytics
LOcal
Do localized marketing
MObile
Hava a mobile optimized eShop
SOcial
Do Social Media marketing
Their needs & demands
•I want to extend my distribution channels
•I want to sell my products online
•Online Marketing can help me to increase my customer base
10/15/2014

11. 1&1 is proud to support Small Business success: MyWebsite - easy all in one solution
1&1 Internet AG
11
Interact
Transact
eShop
Social Media Center Web Apps
Be Present
Get Found
Domain
Easy Website builder
Mobile Website optimization
SEO
10/15/2014