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Web Service Status

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Web Service Status is Mobile Marketing Made Easy! All Custom work and mobile SEO, Social Media, SMS Text marketing, promotions,customer loyalty programs and more.... A seamless marketing campaign for small and local business', restaurants, spas, salons, auto sales and services, surgeons, dentists, doctors and just about anyone that needs customers. Because your customers are mobile and basing their buying decisions on your mobile presence...or lack of it.

Publicada em: Tecnologia, Negócios
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Web Service Status

  1. 1. Sandra ForresterPittsburg, Ca. 94565925-354-5404Sandra@webservicestatus.comwww.webservicestatus.com
  2. 2. Agenda• About Web Service Status• Why Mobile?• Mobile Strategy• Premium Mobile Websites• Sample Applications• QR Codes• Text Messaging
  3. 3. AboutWeb Service Status is a full-service mobile marketing agency specializing ininnovative and engaging mobile communication programs, promotions andcampaigns.Mobile Web AppsQR CodesMobile Location AnalyticsText Message MarketingSocial Media ManagementMobile SEO & Mobile Advertising
  4. 4. The Mobile Revolution• More then a third of U.S. Adults own a smart phone.• 95% of smartphone owners search locally• Customer attention span is only 7 sec. long
  5. 5. MOBILE WEB34%of Americans accessthe web on theirmobile device.TRIPLEDIGITGROWTHrate in usage.(eMarketer)(Quantcast)
  6. 6. Mobile Coupons areBoomingMOBILE COUPONSGreater than10x user growthin 2010 with tripledigit increases in2011 & 2012 inNorth America.(Yankee Group)
  7. 7. 37% 55% 44%18-24 YR OLDS 18-24 YR OLDS MOBILE USERSchecked theirmobile in the lastfive minutes.checked theirmobile in the lastfifteen minutes.checked theirmobile in the lastthirty minutes.Source: InsightExpressMobile is Immediate!
  8. 8. AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY• Mobile Web• Mobile Advertising• SMS Contesting• Mobile Web• Mobile Couponand Updates opt-in• Mobile Web• Mobile Updates• Mobile Apps• Mobile Web• SMS Coupon orIncentives• Mobile Apps• mCommerce• Mobile Web• SMS updates• Coupons (Web & SMS)• Mobile Apps• Polling and VotingYou get valuable data at each step along the path enablingROI reporting and an optimization feedback loop.Mobile Purchase DecisionMakingThe Mobile Purchase Decision Funnelturns eyeballs into buyers.
  9. 9. Use these tools to build brand preference, drivetransactions, and increase customer loyalty.APPS MOBILE WEBPlatform IndependentRich ExperienceBrand ExtensibleEasily PublishableNo — A separate application isrequired for each platform.Yes — The mobile web isaccessible on each platform.Yes — Apps can take totaladvantage of native features.Yes/No — With work, somenative features can be used.Yes — Apps are a great extensionof your brand.Yes — Mobile sites are a greatextension of your brand.No — Apps require a lengthyapproval process for release.Yes — Updating a mobile sitetakes mere minutes.Traditional Apps vs Mobile WebApps
  10. 10. Premium Mobile WebsitesWeb Service Status sites live in harmony with existingwebsitesWe convert your existing website into a mobile friendly version, compatible withnearly all smartphones and fully compliant with your brand.Our system auto-detects traffic from mobile devices andredirects to your mobile-friendly version
  11. 11. Platform Benefits• Turnkey: easy, quick and inexpensive way to go mobile• Proven: our platform powers over 500 mobile websitesworldwide• Scalable: always up-to-date, redundant, flexible and secure• Integrated: powerful CMS integrates with any existing websiteOur platform isCompatible with more than 98%of mobile traffic!
  12. 12. Over30features
  13. 13. DR CAMPAIGNTailor Mobile Marketing forLead GenerationSMS response fromoffline media (print, TV,etc.)SMS ContestingCONVERSIONS AWARENESSBRAND CAMPAIGNTailor Mobile Marketing forCampaign RecallTOOLS/TACTICS DATA AVAILABLESMS: Phone#, carrier, referringsourceMobile Web:Location, device type.Must ask for personallyidentifiable info.Mobile Web advertisingIn-app advertisingSponsored appsTOOLS/TACTICS DATA AVAILABLEMobile Web:Impressions, clicks,referring sourcesIn-app: Impressions,engagement, clicks.The Big Picture: Mobile Strategy
  14. 14. Mobile MicrositesContact InformationData CollectionProduct DatabaseSocial NetworkingContent DownloadMobile CommerceGeolocationContest Entry
  15. 15. Customer Acquisition• Allows companies to engage users andcapture information on location• Drive traffic through QR codes, SMSlinks, email, Facebook and Twitter• Provides an instant and secure contactcapture form to acquire new customersanytime, anywhere
  16. 16. Mobile Offers & LoyaltyDiscounts• Offer free gifts, discounts, incentives, andreminders with our Mobile CouponPlatform• Create a campaign, broadcast it, andexperience an immediate increase intraffic!Mobile coupons are a great way to:• Have immediate impact on your brand• Eliminate printing and mailing costs• Track redemption rates• Minimize investment in your POS set-upSample
  17. 17. mCommerce – Mobile Sales On-the-Go• Gives your consumer the ability to purchaseinstantly, when and where the impulse strikes!• Combines:1. ease of purchase2. location-awareness3. ready access to information• Mobile commerce will surpass eCommerce• A must have for ticket-based events and retail• Accessible via social media, SMS and QRcodesUse these tools to drive transactions,and increase loyalty.
  18. 18. QR Codes• A QR code is only as good as it’slanding page…SMART QR Codes:• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!
  19. 19. Near Field Communications(NFC) Allows for simplified transactions, data exchange, andwireless connections between two devices in closeproximity Active vs. PASSIVE – NFC will be driven by marketing,not payments NFC stickers, SmartPosters
  20. 20. Text Message (SMS)Marketing• Bulk SMS Blast: Send and receive bulk/individual SMS messages viaour easy-to-use web based software and direct carrier connection.• Mobile Keywords: Text ―yourword" to 12345 – provide on-demandrewards, coupons, links to mobile sites and loyalty program opt-ins.• Online and Mobile Sign-up Forms: Customers can easily enter theircontact info on your website and get added to your SMS lists.• Mobile Voting: Create all types of fun and engaging SMS votes/polls.
  21. 21. • SMS-backed mobile loyalty programstie in with email and direct-mailprograms• Include a URL in the SMS message tolink back to the mobile web for furtherengagement, data capture, andconversion.• In retail, SMS is becoming the best toolfor CRM and loyalty efforts.• Use SMS for:• store alerts• news updates• coupons• remindersSMS for Direct Response
  22. 22. MMS Picture MessagingMMS is the new standard in mobile messaging andoften times gets 2 to 3 times the response rate incomparison to standard text messaging alone.Increased DirectResponse RateTargeted MMSPersonalized MMSInteractive MMSMass MMSAnnouncementsGo Green
  23. 23. Thank You!Sandra Forrester925-354-5404Sandra@webservicestatus.comwww.webservicestatus.com