This presentation was a part of the “Get Online Workshop” on 15 May 2014 at The Business Startup Show at the ExCel London. Sandra Rios, Head of Commercial Product Management at 1&1, explains everything you need to know about Web hosting, identifying and choosing the web hosting services your business needs, the keys to online success, and trends that are shaping the Internet of the future.

1. Web Hosting Made Easy
Sandra Rios, Product Management Hosting
The Business Startup Show, London
15th May 2014
® 1&1 Internet 2014

2. Presenter
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Sandra Rios
Webhosting Product
Management, 1&1

3. Connect with 1&1
Tweet us @1and1_UK
Find us on 1and1UK
#GetOnlineWorkshop #TBS2014
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4.  Established in 1988, 1&1 is a leading global web host
 Over 13 million customer contracts worldwide
 Over 19 million domain names managed
 Together with Fasthosts, UK’s No.1 web host with over 1 million customer
contracts
 6,900 employees, of which aprox. 2,000 are engaged in product
management and development
1&1: Who are we?
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5. What is Web Hosting?
Web Hosting is a service that allows individuals
and organisations to make their website or online
content accessible via the World Wide Web
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6. Webhosting: You Need it if…
…you wish to create/publish:
A WordPress blog
A website built with Joomla
An online shop with Magento
A self-made website with html & databases
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7. 2014 Website Trends
 It’s all about Apps
 More of a focus on Content Management Systems (CMS) by web
developers
 More flexibility via plugin & theme libraries
 Less focus on ‘classic’ sitebuilders
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8. 2014 Website Trends
 All Eyes on WordPress
 Roughly 20% of existing websites are running on WordPress
 1 in 4 new websites are built with WordPress
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http://www.elegantthemes.com/blog/general-news/wordpress-infographic-2013-a-visual-representation-of-matts-state-of-the-word

9. Popular Examples of WordPress in Action
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www.en.wordpress.com/stats/

10. 2014 Website Trends
 But WordPress is just one of many
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THERE’S AN APP FOR EVERYTHING
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11. It’s all too technical…
 People believe Hosting is just for developers
 That you need deep technical expertise
 But that’s not the case…
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…The Right Webhost Makes the Difference

12. The Key to Success: Be Online!
 Consumers seek engagement with SMBs before they spend
 Consumers are online more, especially via mobile
 Consumers are purchasing online
58% of SMBs do not have a
website
56 % of consumers don‘t trust
a business without a website
75% of SMBs believe they
cannot create a high quality
website
60% of consumers are
frustrated by sites that don‘t
work proper on mobile
phones and tablets
Source: Google Consumer Surveys, Google/IPSOS, SiteSwan, Zoomerang, BCG
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13. What do you need to know before you start?
 What do you want to achieve?/What kind of site?
 Who will visit it?
 Who will build it initially?
 Who will update it?
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14. Things to Look for in a Host
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The Right
Domain
The Tools
You Need
Performance
is Critical
True
Support

15. The First Step is the Right Domain
 Choose the right Domain for you
 .com domain – international awareness, aren’t as scarce
as you may think
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16. The Tools You Need
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Tools for
building/creating
a website
Sitebuilders
WYSIWYG
Sitebuilders
Mobile
Sitebuilders
Design Software
Open Source
Apps
WordPress
Joomla!
& more!
Programming &
Databases
Linux:
PHP/MySQL
Windows:
ASP/MSSQL
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17. Performance is Critical – Look for:
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Availability of CDN
(Content Delivery
Network) partner
Offering guaranteed
or dedicated
performance
Number of Visitors,
or mentions of
Performance & Speed
How well does your
website perform when
there are many active
visitors?
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18. True Support
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Agents available by
phone, mail or chat
24/7
Active members in
Support Forums & up-
to-date on trends
Robust in-product
help, Social Media
presence, online
FAQs/Forums
App Experts available
for the top 5 apps +
MySQL + PHP
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19. 1&1 New Hosting – Most powerful shared hosting
App Expert Support
 Expert support for Click & Build Apps, PHP and MySQL databases
App Expert Center
 Introducing Free Mode (fully customizable / every plug-in), Safe-Mode (managed by 1&1)
and more than 250 Web Apps
 Forum with extensions, support and advice from experts & App developers
Software & Mobile Website Builder included
 Latest version of NetObjects Fusion 2013 in 10 different languages​​, as well as Adobe
Dreamweaver CS 5.5
 Mobile Website Builder to easily create mobile websites
Content Delivery Network
 Providing maximum performance for your website with Points of Presence (PoPs)
distributed in 23 locations worldwide on different backbones
Guaranteed performance
 2 GB RAM for guaranteed performance of resource-intensive applications
(performance leader in shared hosting)
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20. 1&1 Hosting Range – differences between packages
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21. Customer Testimonial
Steve Stothard, Senior VP Technology, Reverse Vending Corporation
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“Through the websites hosted by 1&1 for “Reverse Vending” we have
achieved sales of over £1million in the last two years.
We have enquiries from nearly everywhere in the World due to the
.COM address and the website being available 24/7 with “NO”
downtime suffered on any of our websites in the many years that we
have been with 1&1.”
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22. …with
maximum
security from
geo-
redundancy
…to speak
to an expert
…to upgrade
or
downgrade
your
package
…monthly or
flexible
upfront
payment
…of all
products for
30 days
NEW: 1&1 Principles for SMBs and Professionals
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Money back
guaranteed
Billing flexibility
and
affordability
Always have the
optimal package
Request quickly
resolved by 1&1
expert team
Data stored in two
separate locations
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23. The offer
.com usual price £10.99 Now £0.99
Buy today on the Verisign stand or visit
1and1.co.uk/bizshow

24. Thank you for your attention!
Questions?!?
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