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Idea Generation-B.V.Raghunandan

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SVS College

Generating ideas in marketing, the role of copycats as delivered by B.V.Raghunandan by way of a guest lecture at St.Aloysius Institute of Business Management, Mangalore

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Idea Generation and Copycats in Marketing -B.V.Raghunandan,SVS College, Bantwal AIBA- Executive Development Programme-April 12,2005
Ideas in Marketing ,[object Object],[object Object],[object Object]
Idea Generation ,[object Object],[object Object],[object Object],[object Object],[object Object]
IPOD: Logical Extension ,[object Object],[object Object],[object Object],[object Object]
Mobile Phones: Positioning ,[object Object],[object Object],[object Object],[object Object]
Preowned Cars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging Ideas ,[object Object],[object Object],[object Object]
Packaging Ideas: Tata Tea ,[object Object],[object Object],[object Object]
Tata Tea-Blending Idea ,[object Object],[object Object],[object Object]
Café Coffee Day: Ambience Differential ,[object Object],[object Object],[object Object],[object Object]
Nestle’s Munch ,[object Object],[object Object],[object Object],[object Object]
Dell Computers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Low Cost Model Champions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V-Guard ,[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Mosquito Destroyer ,[object Object],[object Object],[object Object],[object Object]
Air-tel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aircel ,[object Object],[object Object],[object Object],[object Object]
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Idea Generation-B.V.Raghunandan

  • 1. Idea Generation and Copycats in Marketing -B.V.Raghunandan,SVS College, Bantwal AIBA- Executive Development Programme-April 12,2005
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