Havas' 18 innovation network and UCLA TFTDM have partnered to analyze the evolution of UX design of media platforms, driven by GAFA but not only. Recreating standards for the communication industry. Presented at Havas 3is internal event in Bogota, Colombia.

1. 3IS STRATEGY DAYS
UX Design with UCLA TFTDM School

2. From Fragmentation To Convergence

3. Driven by Devices...Driven by device, platform, format, technology

4. Why UX Design?

5. The content space is increasingly competitive

6. Discovery has become the main challenge

7. And navigation is now source of frustration

8. “UX Design has come to function
as the interactive display window
consumers pass on a daily basis,
be it programmatic or not”

11. Pillars of our research

12. Leveraging Our Partnership with UCLA

13. Research Focus: Transversal Trends
VoiceInterface DataPlatforms

14. Cross-Platform

15. Interface

16. Data Infrastructure

17. Voice Navigation

18. Research Focus: Multi-platform ecosystems

19. Next stage: World-building & transmedia interface

20. Defining new market standards

21. #1: Normalizing interactions with AI-driven device
“The Echo is part of Amazon’s larger
business strategy to turn personal spaces
(home, car) into the retail space of the
future by normalizing interaction with the
AI-driven device and, by extension, the
product-based Internet of Things. ”

22. #1: Normalizing interactions with AI-driven device

23. #2: Video’s no more an exclusive, time-based feature
“Facebook has developed a video-based
infrastructure which redefines the
traditional media supply chain through a
variety of consumer services - video is no
longer just a source of entertainment, it is
the modern site of online user activity.”

24. #2: Video’s no more an exclusive, time-based feature

25. #3: 360 videos are now a must-have, will soon go beyond
“The media often describes 360° videos
when discussing VR. It’s important to note
it offers a limited vision of VR’s true
potential. The user cannot actually interact
with the interface, vs. Henry, a
forthcoming VR film from Oculus. ”

26. #3: 360 videos are now a must-have, will soon go beyond

27. #3: 360 video now a must-have, will soon go beyond

28. #4: Ecosystems are built on UI design not hardware
“UI design is the key that binds
ecosystems together. While Apple has one
of the strongest brand out there, products
are paradoxically designed not to be the
main focus of the user, but rather to
become indispensable tools.”

29. #4: Ecosystems are built on UI design not hardware

30. #5: Blurring software/hardware lines into ecosystems
“The distinctions of “hardware” versus
“software” have largely become moot in
recent years. Apple has more recently,
and more accurately, been called an
“ecosystem company” and an
“entertainment company.”

31. #5:Blurring software/hardware lines into ecosystems

32. What does it mean for OSEP?

37. THANK YOU