Walk through the 180fusion process to analyze the other results on page one and help develop a road map for how to outrank your competitors on Google.

1. How To Outrank Your
Competitors on Google
(Step by Step Process)

2. Awards and Recognition
180fusion has been ranked on the Inc. 500 list
of Fastest Growing Private Companies for two
consecutive years at #176 and #651.
180fusion’s partnership with Google gives it a
competitive edge, including unique insights into
web, social, and mobile marketing.
Ranked #124 on Deloitte’s Technology Fast 500, a
ranking of the 500 fastest growing technology, media,
telecommunications, life sciences, and energy tech
companies in North America.
180fusion is no longer a Private Company!
Deluxe Corporation sought the best provider of
SEO and SEM services vetting 180 fusion over
any other brand in the industry
CIOReview named 180fusion as one of the CIO
(Chief Information Officer) Review’s Top 50
Google Solution Providers for 2015.
180fusion has been selected for the third
consecutive year in the Search Engine
Optimization category and awarded into the Hall
of Fame for Top SEO Company.
180fusion has been recognized with the Better
Business Bureau Online and Better Business
Bureau Accreditation and holds an A ranking.
180fusion has been named the Top Local SEO
company in the United States by Clutch
Research Firm. 180fusion ranked #1 for Local
SEO firms based on their ratings across several
areas.
180fusion has been recognized with the Better
Business Bureau Online and Better Business
Bureau Accreditation and holds an A ranking.
Ranked #1 as the Top Local SEO company in
the United States by Clutch Research Firm.
180fusion has been featured as a digital
marketing expert for several Forbes articles.
180fusion is a repeat contributor to respected
blog Search Engine Journal.

3. 3 Pillars of Organic Search
Relevance Authority User Experience

4. Step 1
Look at the Neighborhood

5. • What is Google Showing
Top Down (Ads, PLAs,
local, etc)?
• Do the Meta Titles and
Descriptions look well
optimized?
• What do domain metrics
look like (Domain
Authority)?
• What do page metrics
look like (Page Authority)?
Tools: Moz Toolbar

6. Step 2
Look At Competitors

7. Look At Keywords

9. Optimized URL
Optimized
<H1> Tag
Image has keyword
Rich Coding
Optimized
<H2> Tag
Whitepaper for Lead
Gen
Strong Supportive
Content

10. Competitive Metrics
Particulars emusic.com pandora.com last.fm play.google.com spotify.com itunes.apple.com
Traffic Estimates
Similar Web (Total) 1M 123M 33.2M 994.90M 190.70M 226.30M
Organic Traffic Value (SEMRush) 26.8K 14.5M 3M 577M 9.1M 137M
Domain Metrics
Domain Authority (Moz) 78 85 91 100 89 100
Trust Metrics
Trust Flow (Majestic) 64 70 83 94 87 31
Citation Flow (Majestic) 51 53 81 92 71 41
TF / CF (Majestic) 1.25 1.32 1.02 1.02 1.23 0.76
Domain MozTrust 6.28 6.76 7.49 7.46 7.16 8.08
Links
Referring Domains (AHRefs) 25,039 69,572 225,044 1,414,672 63,715 95,341
Total Backlinks (AHREFS) 1,780,998 9,818,559 144,426,713 2,752,918,253 8,842,490 6,569,145

11. Tools: Majestic.com

12. Step 3
Do Your Keyword
Research

13. Keyword Research
Select Target Keywords Based On
Keyword Relevance,
Search Volume &
Profitability
Your Popularity Vs.
Competitors
Number & Type of
Competitors in Search
Results Pages
Your Rankings Vs.
Competitors
Your Contents
Availability &
Optimization Vs.
Competitors
Your SEO Competitive Analysis With Target Keywords

14. 1. KWFinder.com
2. SEMRush.com (For competitors ranking keywords)
3. Google Keyword Planner Tool
4. Google (Autosuggest)
1. SEMRush.com (If you already have rankings in the top 100)
2. Rank Ranger
3. Serp Cloud

15. Orange County Detox | Initial Keyword Research

16. Relevance
URL’s should be short and contain
keywords relevant to the page
content
Website should have a blog or other
type of content stream supplying fresh
and up-to-date content to users
SEO Landing pages should
have supporting pages (i.e.:
Blog content strategically
linking to them)
Image Optimization with Title and Alt
Tags that are keyword rich
SEO landing pages should
have 700+ words of content
with natural iterations of
keywords that is useful to the
<H1> Tags are keyword
rich
Structured Data and Markup where
Possible
Meta Descriptions are compelling
for high click-through rates
Keyword Rich Title Tags

17. Step 4
Write Your Meta Data

18. SEO Meta Data Comparison
Tools: internetmarketingninjas.com//seo-tools

19. Meta Titles & Descriptions

20. Step 5
Do Your On-Page SEO

21. 1. Optimize the URL if Possible to contain your
target keyword
2. Start your Title Tag with your Primary Keyword
3. Use an <H1> Heading Tag with your Primary
Keyword
4. Write Long and Useful Content
5. Use your Primary Keyword 3-4 times in the
content (and within the first 100 words)
6. Include 2-3 LSI Keywords
7. Optimize the First Image with an Alt Tag that has
your primary keyword
8. Include Multi-Media Where Possible (i.e. videos)
9. Use Internal Links to other pages of your site for
references
10.Make sure to offer a form or other prominent Call
To Action (i.e. phone call)
Top 10 On – Page SEO Factors

22. Latent Semantic Indexing (LSI) is a mathematical method used to determine the
relationship between terms and concepts in content. The contents of a webpage
are crawled by a search engine and the most common words and phrases are
collated and identified as the keywords for the page.

23. At the Bottom of the Search Results via Tools like LSIGraph.com

24. Step 6
Leverage Your Blog

25. 1. Look at competitors and gauge how often you
need to blog
2. Create at least 1 or 2 “evergreen” blog posts to
support the core internal SEO landing pages
3. Do Keyword Research (Look at Questions)
4. Create a post no shorter than 500 words
5. Internally link your “Keyword” to the internal page
that you want that page to rank for
6. Use a couple of natural “external” links here as
well to be a real information resource
Top 5 Blog Best Practices

26. Blog Strategy
Decide on your
trophy keywords and
have fully optimized
SEO landing pages
dedicated to this
theme or keyword
cluster
Create blog posts or
articles on your site.
These articles
strategically link to
the SEO landing
pages with optimized
anchor text
Perform outreach;
building links and
mentions to these
blog posts on
topically relevant
websites
Share these blog
posts and links via
social media
channels
Build links directly to
the SEO landers and
home page of the site
for a natural and well
rounded link-scape

27. Find Good Content
Tools: ahfres.com Content Explorer

28. Internal Linking
Homepage
Category A
Post
Post
Post
Category B
Post
Post
Post
Category C
Post
Post
Post

29. Step 7
Off-Page SEO

30. Offsite Competitive Analysis
Tools: ahfres.com & Majestic.com

31. Tools: ahfres.com
Link Intersect

32. Our Content Marketing Process
Identify Publisher Brainstorm topics Pitch to publisher We write the article We insert your link
We deliver the article Editorial review Links are live Push Out via
Social Media
Channels

33. What Makes our Links Better?
What Makes Our Links Better? Quality Metrics
Publisher Quality – Ex. Mashable,
BusinessInsider.com, Huffingtonpost.com, Inc.com,
Technorati, and many more
Content Quality - Our team of writers is hand-selected
and rigorously vetted for quality of writing and
expertise on a broad range of topical expertise, we
pride ourselves on our ability to compose content
that’s interesting, share-worthy and highly relevant to
your client’s industry.
In-content Links- Most link building companies get
you links in the author bios. Not us. We get real,
contextual, relevant, in-content links that provide
long-lasting value.
Domain authority – Based on Moz’s domain
authority metric.
Relevance – We align our publishers with your
offering to achieve topical relevance.
Social Engagement – We work with publishers that
share and tweet our content.
Freshness – We work with publishers that publish
content regularly.
Uniqueness – All our content is 100% unique,
developed and written by our team of writers
specifically for you.

34. 1. Find Sites that have high levels of Trust and
Authority (Tools Majestic.com for Trust and
ahrefs.com for Authority)
2. Create a useful article of use for the audience of
that website
3. Insert a link back to either:
1. Internal SEO Landing Page
2. Blog Post
3. Home Page
4. Alternate Anchor Text along the way
5. Go after a mix of authoritative and niche specific
domains
Top 5 Link Building Best Practices

35. Tools: ahfres.com or Majestic.com
Anchor Text

36. Tools: ahfres.com or Majestic.com
2017 Anchor Text Best Practices
Normal Branded Website (i.e. 180fusion.com)
• Branded Anchor Text: 70%
• 180fusion
• Naked Links: 20%
• 180fusion.com
• www.180fusion.com
• https://www.180fusion.com
• Generic Anchors: 5%
• Here
• Website
• LSI & Partial Match Anchors: 1-5%
• Exact Match Anchor Text: 1%
Exact Match Domains (i.e. BestSEOCompany.com)
• Naked Links: 70%
• www.bestseocompany.com
• Bestseocompany.com
• https://www.bestseocompany.com
• Generic Anchors: 20%
• Here
• Website
• LSI & Partial Match: 5%
• Branded / Exact Match Anchors: 1-5%

37. Tools I Like
Top Tools:
1. SEM Rush- Best IMO for Competitive Analysis and very useful for Keyword Research
2. KW Finder- The Best Keyword Tool to gauge levels of competition and get realistic search volume
3. ahrefs- The largest crawl out of any of the tools. Updates frequently and has good ways to gauge
progress as a whole (referring domains, URL Rating, Domain Rating, Top Pages)
4. Majestic- The best gauge of link quality with the Trust Flow Metric
5. Rank Ranger or SerpCloud- Rankings Tracking Tools
6. Google Search Console: Gauge errors, view sitemap, technical SEO pieces
7. Raven: Great crawl tool to help identify broken links, image optimization, duplicate content, etc

38. SEO Timeline
0 3 6 9 12 24
SEO TIMELINE
Month
Phase
Campaign
start
Significant
Initial results
show
Typical break-
even on SEO
investment
Early
profitability on
SEO
investment
Strong results
+ very
profitable
campaign
Top Rankings
& Income
Rankings, and the significant ROI
that they generate, are earned.
The best SEO campaigns take time
to grow, and results typically trail 60
to 90 days after work is performed.
180fusion campaigns usually see the
following milestones:
• 90-120 days for results on long tail
keywords
• 180 days for revenue growth to
pay for SEO investment
• 360 days for top positioning on
national or highly competitive
terms
Expand
Campaigns

39. Thank You