1.
1508™ 1508.dk/morgenbooster
9 AM
March 10
2021
By
Helene Gerholm
Adam Voigt
Sustainable
Business
Models
through
Design
Thinking
We
start
at
9 AM

2.
Sustainability
Sustainable Development Goals
SDG Compass
Design Thinking Process
Today we will look at…

3.
Get insights on how to integrate
sustainability in our business model
Get an introduction to how design
thinking can be a tool to unlock
sustainable innovation
You are here to

4.
Sustainability

5.
Economic
development
Social inclusion
Injustice as a powerful tool for storytelling

6.
Injustice as a powerful
storytelling tool
Injustice depicted in popular culture

7.
Water polution

8.
Unsustainable working conditions
and food production

9.
Overfishing the oceans

10.
Extreme inequality

11.
Impoverished earth

12.
Planet full of garbage

13.
Today we will look at…
Degrading
Ecosystems
Global
warming
Broken social
systems

14.
The 5th Industrial
1508™

15.
Sustainability

16.
The end
“The climate transition presents
a historic investment opportunity”
Sustainability

17.
Introduction to
the creation of the

18.
United Nations General Assembly

19.
Shaped as:
Achieved by:
Meant to be realized by:
United Nations General Assembly

20.
“Global in nature and universally
applicable, taking into account
different national realities, capacities
and levels of development”
The SDG-guide

21.
8 Millennium
Development Goals

22.
Children dying before
the age of five

23.
x

24.
What SDG17 learned

25.
Definition
’development that meets the needs
of the present without
compromising the ability of
future generations to meet their
own needs’.

26.
Partnerships
Peace
Prosperity
Planet
People
Stimulating action

27.
Why we believe that
1.
2.
3.
4.
5.

28.
People
Planet

29.
People
Planet Prosperity

30.
Business focus included

31.
SDG

32.
The SDG Compass

33.
Step 1:
Understanding the SDGs 17 goals,
169 targets, 247 indicators
The SDG Compass

34.
Step 2:
Define priorities
Map the value chain to identify impact
areas
The SDG Compass
Raw
materials
Suppliers
Inbound
logistics
Operations
Distribu-
tion
Product
use
Product
end life
Increasing positive impact
Reducing negative impact

35.
Step 2:
Define priorities
Map the value chain to identify impact areas
Select indicators and collect data
The SDG Compass
Inputs
What resources go
in that could positiv
e affect the SDG?
Activities
What activities are
undertaken?
Outputs
What is generated
through those
activities?
Outcomes
What changes in
the target populati
on occurred?
Impacts
What are the
changes as results
of those outputs?

36.
Step 2:
Define priorities
Map the value chain to identify impact
areas
Select indicators and collect data
Define priorities
The SDG Compass
Equality
Bio-diversity
Energy & Climate
Water
Packaging
Water

37.
Step 3:
Set goals
Define scope of goals and select KPIs
The SDG Compass
Impact of
current business
goals
SDGs
Performance gap
SDGs
SDGs
SDGs
Global
and societal
needs

38.
Step 3:
Set goals
Define scope of goals and select KPIs
Define baseline and select goal type
The SDG Compass

39.
Step 3:
Set goals
Define scope of goals and select KPIs
Define baseline and select goal type
Set level of ambition
The SDG Compass

40.
Step 3:
Set goals
Define scope of goals and select KPIs
Define baseline and select goal type
Set level of ambition
Announce commitment to SDGs
The SDG Compass

41.
Step 4:
Integrate
Anchoring sustainability goals within
the business
The SDG Compass
R&D
Procure-
ment
Production Sale HR
Communi-
cation
Finance

42.
Step 4:
Integrate
Anchoring sustainability goals within
the business
Embed sustainability across all
functions
The SDG Compass
Individual tar
gets
R&D Engineer
Individual tar
gets
Component Purc
haser
Function Management Agenda
R&D: Identify materials
Function Management Agenda
R&D: Identify materials
Corporate Management Agenda
KPI: Contribute to SDG 12

43.
Step 4:
Integrate
Anchoring sustainability goals within
the business
Embed sustainability across all
functions
Engage in partnerships
The SDG Compass

44.
Step 5:
Reporting
Effective reporting and communication
The SDG Compass
Equality
Bio-diversity
Energy & Climate
Water
Packaging
Water

45.
Step 5:
Reporting
Effective reporting and communication
Communicating SDG performance
The SDG Compass

46.
The SDG Compass

47.
Design

48.
Design Thinking
Think Create Build

49.
Design Thinking
Desk research
Field research
Customer journey mapping
Value proposition canvas
Hypothesis creation
Think Create Build

50.
Design Thinking
Point of departure
Desk research
Field research
Customer journey mapping
Value proposition canvas
Hypothesis creation
Ideation from hypothesis
Design sprint
Build prototype
User test
Feasibility track
Final concept
Think Create Build

51.
Design Thinking
Point of departure
Desk research
Field research
Customer journey mapping
Value proposition canvas
Hypotese creation
Ideation from hypothesis
Design sprint
Build prototype
User test
Feasibility track
Final concept
Build
Implement
Test
Launch
Measure
Optimize
Think Create Build

52.
Planet
What’s special
about us?
What’s wrong
with the World?

53.
Purpose

54.
Insights

55.
Jobs to be
done
Pains
Gains

56.
Propositions

57.
Key Partners Key Activities Key Activities Customer
Relationships
Channels
Customer
Segments
Key
Ressources
Cost Structure Revenue Streams
Externalities Impact
Business Model Canvas

58.
Propositions
Purpose
Focus Areas

59.
Gather a group of engaged ambassadors
Listen to employees, (future) customers, suppliers - an user-centric outset
Select 2-3 SDGs across the value chain
Build on existing values and know-how
Take an out-side in perspective: THINK BIG and not just in current best-practices
Conduct hypothesis-driven experiments…and remember its an iterative process!
6 TIPS

60.
Questions

61.
Reality check