O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Morgenbooster #62 | Fighting Monsters

1.947 visualizações

Publicada em

How do we make good ideas come to life in large organizations? Design Thinking and MVP's works fine as a framework for testing the viability of new ideas, but it leaves a need for a structured way on how to bring them from the lab into real life solutions. So here's the receipt.

Publicada em: Design
  • Seja o primeiro a comentar

Morgenbooster #62 | Fighting Monsters

  1. 1. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS FIGHTIN G MONSTER S 31/03/2016 P 1 WIFI 1508guest GUESTKODE Jegvilonline URL’S 1508.dk slideshare.com/1508as vimeo.com/design1508 facebook.com/company/1508-as HASHTAG #1508as
  2. 2. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS 31/03/2016 P 2 WE KNOW WELL HOW TO CAPTURE GREAT IDEAS The great idea
  3. 3. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS LITERATURE 31/03/2016 P 3
  4. 4. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS THE RECEIPT $ 1) Identify needs 2) Test product fit 3) Test market fit 31/03/2016 P 4
  5. 5. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS Do they want it? THE FRAMEWORK HUMAN VALUE FEASABILITY BUSINESS 31/03/2016 P 5
  6. 6. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS GV5: THE METHOD DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 UNDERSTAND IDEA DECIDE BUILD TEST 31/03/2016 P 6
  7. 7. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS 31/03/2016 P 7 IDENTIFY NEEDS AND PROBLEMS
  8. 8. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS DEVELOP IDEAS 31/03/2016 P 8
  9. 9. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS CREATE YOUR HYPOTHESIS 31/03/2016 P 9
  10. 10. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS MAKE IT TANGIBLE 31/03/2016 P 10
  11. 11. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS GREAT IDEA? 31/03/2016 P 11 Din hjemmehjælp kommer om 29minutter
  12. 12. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS BUILD MVP’S 31/03/2016 P 12
  13. 13. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS AND TEST PRODUCT FIT 31/03/2016 P 13
  14. 14. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS ‘IS THIS A GOOD IDEA?’-MACHINE Infrastructure Proven ideas 31/03/2016 P 14
  15. 15. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS Works fine, expect it doesn’t support back stage issues very well... 31/03/2016 P 15
  16. 16. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS 31/03/2016 P 16 The great idea
  17. 17. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS 31/03/2016 P 17 The great idea Market? IT?
  18. 18. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS 31/03/2016 P 18 The great idea Market? IT?
  19. 19. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS Can we make it? Will we make it? CHECK FEASABILITY HUMAN VALUE FEASABILITY BUSINESS 31/03/2016 P 19
  20. 20. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS IT’S OK, BUT IT NEED’S SOME MODIFICATIONS 31/03/2016 P 20
  21. 21. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS GV5 + M UNDERSTAND T IDEA W SELECT T BUILD F TEST 31/03/2016 P 21
  22. 22. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS GV5 + A FEASABILITY WEEK MVP Sprint M UNDERSTAND T IDEA W SELECT T BUILD F TEST M T ORG + LEGAL W BIZ T TECH F RECOMM. BOARD PRÆS FEASABILITY BOARD 31/03/2016 P 22
  23. 23. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS THE FEASABILITY BOARD SAYS NO TO GO 31/03/2016 P 23 No No No
  24. 24. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS SO HOW DO WE BUILD AN INNOVATION TASK FORCE? 31/03/2016 P 24 QUESTION IS…
  25. 25. 1508™ ALWAYS IN LOVE WITH WHAT WE DO KNOWN BUSINESS MB: FIGHTING MONSTERS DON’T BOTHER AT ALL, OR.. FUTURE BUSINESS FUTURE BUSINESS FUTURE BUSINESS START UP TRIALS 31/03/2016 P 25
  26. 26. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS 31/03/2016 P 26 AOL CO-FOUNDER STEVE CASE
  27. 27. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS SO LET’S FOCUS ON INTERNAL SET UPS Product Organization Mindset Difficult Easy 31/03/2016 P 27
  28. 28. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS INSPIRATION 31/03/2016 P 28
  29. 29. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS SET UP AN INTERNAL COMMUNICATION AND KNOWLEDGE PLATFORM 31/03/2016 P 29
  30. 30. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS BEGIN WITH UNDERSTANDING BUSINESS AND IDENTIFY KEYPROBLEMS Target groups? Task analysis? User journeys? Business model? Competitors? Inspiration and trends? Channel? Analytics? Reports and knowledge? = So how might we? 31/03/2016 P 30
  31. 31. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS SO YOU CAN BUILD YOUR CANVAS(ES) $ $ $ $ 31/03/2016 P 31
  32. 32. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS “WHY IS ORDERING A PIZZA EASIER THAN VOTING?” 31/03/2016 P 32 AND MOLD YOUR MESSAGES Obama said something like this..
  33. 33. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS MAKE A BOLD DEMAND 31/03/2016 P 33 TEST PRIORITIZATIONS
  34. 34. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS BUILD A WARROOM 31/03/2016 P 34
  35. 35. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS LEARN TO SKETCH 31/03/2016 P 35
  36. 36. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS SET UP A FIXED TESTPANEL WITH EXTERNAL CUSTOMERS AND PRESUMERS 31/03/2016 P 36
  37. 37. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS R&D BUDGET VS OPERATIONS 31/03/2016 P 37 PREPARE YOUR BUDGETS
  38. 38. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS MAP AND GET INTO DIALOGUE WITH STAKEHOLDERS AND SUPPLIERS 31/03/2016 P 38
  39. 39. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS PREPARE EDUCATIONAL RESSOURCES 31/03/2016 P 39
  40. 40. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS BUILD A NEW CULTURE WITH INTRAPENEURS 31/03/2016 P 40
  41. 41. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS AND HAVE FUN 31/03/2016 P 41 So about that name … our ceiling fans first hit the market in 1999 with the unremarkable brand name “HVLS Fan Company,” a nod to the concept of moving high volumes of air at low speeds. After years of customers referring to the industrial models as big- ass fans, the company adopted the name and our mascot, Fanny the donkey. It’s just one example of how we listen to our customers. Because we listen, we understand your challenges, and we use our engineering expertise to solve them.
  42. 42. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MB: FIGHTING MONSTERS TAK 1508 A/S www.1508.dk Klaus Bundvig Dir. of Business Development kbu@1508.dk +45 2250 9795 Check out more inspirational stuff at 1508.dk/viden 31/03/2016 P 42
  43. 43. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  44. 44. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  45. 45. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  46. 46. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  47. 47. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  48. 48. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  49. 49. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  50. 50. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  51. 51. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  52. 52. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  53. 53. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  54. 54. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  55. 55. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  56. 56. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  57. 57. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  58. 58. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  59. 59. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  60. 60. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  61. 61. 1508™ ALWAYS IN LOVE WITH WHAT WE DO

×