1. P R E S E N T A T I O N O N
PRECEPTION
Sanjeev Kumar (18MBA1053)
Trilochan Bhalla (18MBA1054)
Safi Joshi (A18MBA1055)
Shagun Sharma (18MBA056)
Shikha Sharma (18MBA1057)
SUBMITTED TO
CHITRA

2. The Way In Which Something Is Regarded, Understood, Or
Interpreted.
Perception is an intellectual process of transforming
sensory stimuli to meaningful information.
It is the process of interpreting something that we see or
hear in our mind and use it later to judge and give a verdict
on a situation, person, group etc.
“We Don’t See Things as they are, We see Things as we are.”

3. • How Individual View Other ?
• How that Person will Behave within the Business ?

4. •Identifying objects
through patterns of
its surface by
touching it.
•The ability to receive
flavor of substances
by tasting it through
sensory organs
known as taste buds.
•The competence of
interpreting and
understanding the
sounds of language
heard.
•The ability to receive
sound by identifying
vibrations.
SOUND SPEECH
TOUCHTASTE

5. 1.
SensationAn individual’s ability to
detect stimuli in the
immediate environment.
2.Selection
The process a person uses
to eliminate some of the
stimuli that have been
sensed and to retain others
for further processing.
3. Organization
The process of placing
selected perceptual stimuli
into a framework for
“storage.”
4.Translation
The stage of the
perceptual process at
which stimuli are
interpreted and given
meaning.

6. Receiving Stimuli
(External & Internal)
Selecting Stimuli External
factors : Nature,
Location,Size,contrast,
Movement,repetition,similar
ity Internal factors :
Learning,
needs,age,Interest,
Organizing Figure
Background ,
Perceptual Grouping
( similarity, proximity,
closure, continuity)
Interpreting
Attribution
,Stereotyping, Halo
Effect, Projection
Response Covert:
Attitudes , Motivation,
Feeling
Overt: Behavior

7. Factors in the perceiver
• Attitudes
• Motives
• Interests
• Experience
• Expectations
Factors in the Target
• Novelty
• Motion
• Sounds
• Size
• Background
• Proximity
• Similarity
Factors in the situation
• Time
• Work Setting
• Social Setting
A number of factors operate to
shape and sometimes distort
perception. These factors can
reside in the perceiver, in the
object or target being perceived or
in the context of the situation in
which the perception is made.

8. • It is the process by which we group outside stimuli into
recognizable and identifiable patterns and whole objects.
• Certain factors are considered to be important
contributors on assembling, organizing and categorizing
information in the human brain.

9. Field Ground Differentiation
The tendency to distinguish and focus on a stimulus that is
classified as figure as opposed to background.

10. Our tendency to group several individual stimuli into a
meaningful and recognizable pattern.
It is very basic in nature and largely it seems to be
inborn.
Some factors underlying grouping are
-continuity
-closure
-proximity
-similarity

11. Perceptual error means not seeing reality is.
Or
Illusion can be understood as reliable perceptual
error (when the constancy doesn’t hold good)

12. 1. Stereo Typing
2. Horn Effect
3. Selective Perception
4. Halo Effect
5. Recency Effect
6. Primary Effect
7. Similar To Me Effect
8. Self Serving Bias

13. “Making positive or negative generalizations about a group or
category of people, usually based on inaccurate assumptions
and beliefs and applying these generalizations to an individual
member of the group.”

14. Based on one NEGATIVE quality, we assumed the person is
BAD. i.e. we perceived the whole person, based on ONE
quality.

15. Drawing general impression of individual on
the basis of a single characteristic. i.e. if
someone is good at one dimension, he/she is
perceived to be good at other dimensions as
well.

16. When The Most RECENT Information Influence Our
Judgement, Even Though We Have A Whole Of Other
Information On The Person.

17. Tendency to form a judgement/opinion quickly based on the
first information we received. (Subsequently, we may
received other information),but based our judgement on
the first information.

18. We tend to favors/like or give favorable
judgement to those who are similar to us.

19. The tendency for individuals to attribute their own successes to
internal factors while putting the blame for failures on
external factors.

20. DEFINITION:
Correcting the errors in the Perception Process or eradicating
Misperception
RECTIFICATION TYPES
• Rectifying Yourself
• Acting as a Mediator
• Avoiding Negative Decision Making