O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Yash Patel
IIT Madras
TRENDS IN
RETAILING
New Retail Forms and
Combination
To Better satisfy customers needs for convenience, a
variety of new forms have emerged
Sh...
Gas stops include Food stores
Bookstore features coffee shops
Growth of Inter Type
Competition
Different types of store- Discount
stores, showrooms, department stores-
all compete for ...
Discount Store Selling Clothes
Showroom Selling Clothes
Department Store Selling
Clothes
Competition Between Store Based
& Non-Store Based Retailing
Store-based retailers want their stores to be
destinations whe...
Store vs Non-Store Shopping
Growth Of Giant Retailers
Through their superior information system,
logistical systems and buying power, giant
retailers ...
Growing investment in
Technology
Almost all retailers
now use technology to
produce better
forecasts, control
inventory co...
Global Profile Of Major
Retailers
Retailers with unique formats and strong
brand positioning are increasingly appearing
in...
Global Of Shopper
Marketing
70 % - 80 % of purchase decisions
are made inside the retail store. So firms are
increasingly ...
TRENDS IN
WHOLESALING
- Wholesalers have faced mounting pressure in
recent years from new source of competition,
demanding customers, new techno...
TRENDS IN
LOGISTICS
- Factors facilitating the effective functioning of
logistic industry integration, confederation,
technology, legislation ...
What are the major trends with marketing intermediaries
What are the major trends with marketing intermediaries
Próximos SlideShares
Carregando em…5
×

What are the major trends with marketing intermediaries

468 visualizações

Publicada em

What are the major marketing trends with marketing intermediaries?

Publicada em: Marketing
  • Seja o primeiro a comentar

What are the major trends with marketing intermediaries

  1. 1. Yash Patel IIT Madras
  2. 2. TRENDS IN RETAILING
  3. 3. New Retail Forms and Combination To Better satisfy customers needs for convenience, a variety of new forms have emerged Shopping Malls, Bus and railway stations have peddlers’ carts in their aisles
  4. 4. Gas stops include Food stores
  5. 5. Bookstore features coffee shops
  6. 6. Growth of Inter Type Competition Different types of store- Discount stores, showrooms, department stores- all compete for the same consumers by carrying the same type of merchandise
  7. 7. Discount Store Selling Clothes
  8. 8. Showroom Selling Clothes
  9. 9. Department Store Selling Clothes
  10. 10. Competition Between Store Based & Non-Store Based Retailing Store-based retailers want their stores to be destinations where consumers experience rich experience Online stores send special offers to customers through mails Store retailers have increased their web presence & improved the web based interaction
  11. 11. Store vs Non-Store Shopping
  12. 12. Growth Of Giant Retailers Through their superior information system, logistical systems and buying power, giant retailers are able to deliver good service and immense volumes of product at appealing price They crowd the small manufacturers who cannot deliver enough quantity They also dictate how to price, promote and ship
  13. 13. Growing investment in Technology Almost all retailers now use technology to produce better forecasts, control inventory costs, and order electronically from suppliers
  14. 14. Global Profile Of Major Retailers Retailers with unique formats and strong brand positioning are increasingly appearing in other countries
  15. 15. Global Of Shopper Marketing 70 % - 80 % of purchase decisions are made inside the retail store. So firms are increasingly recognizing the importance of influencing consumers inside the store
  16. 16. TRENDS IN WHOLESALING
  17. 17. - Wholesalers have faced mounting pressure in recent years from new source of competition, demanding customers, new technologies, and more direct buying programs by large industrial and retail buyers - They don’t aggressively promote manufacturer’s product and just act as order takers - Don’t have enough inventory - Orders are not fulfilled fast enough - Don’t supply manufacturer with up to date market - Don’t attract high caliber managers
  18. 18. TRENDS IN LOGISTICS
  19. 19. - Factors facilitating the effective functioning of logistic industry integration, confederation, technology, legislation and globalization - The 3PLs or the third party logistics are required to carefully ascertain the market trend in logistic industry and accordingly sketch the plan of action of logistic companies

×