Major trends in marketing intermediaries include the growth of non-traditional retail locations like shopping malls, train stations, and gas stations expanding into food stores. There is also increased competition between different store types like discount stores, department stores, and showroom stores selling similar products. Retailers are investing more in technology to improve forecasting and influence shoppers in stores. Wholesalers are providing more services to retailers around pricing, advertising, reports, and online transactions to blur the lines between them and large retailers. Trends in logistics involve integration, technology use, globalization, and adapting to new legislation.

1. Maintaining Retailing,wholesaling and
logistics
What are the major
trends with marketing
intermediaries ?

2. trends in retailing :
shopping malls,bus and
train stations have
peddlers' carts in their
aisles

3. bookstores
features coffe
shops

4. gas station include
food stores

5. growth of intertype competition :
discount stores selling
clothes
showroom selling
clothes
deparmental stores
selling clothes

6. competion b/w store based and nonstore based :

7. growth of giant retailers
giant retailers are able to
provide good service and
immense volumes of product
at appealing prices

8. growing investment in technology
almost all retailers now use
technology to produce better
forcasts

9. growth of shopper marketing
firms are increasingly
recognizing the importance of
influencing consumers inside the
stores

10. ends in wholesaling :
the distribution between large retailers and wholesalers
continues to blur

11. wholesalers are increasing the services they provide to
retailers :
 retail pricing
 cooperative advertising
 marketing and management information
reports
 accounting services
 online transactions and others

12. rends in logistics:
integrations

13. confederations

14. technology

15. legislation

16. globalisation

17. thankyou
Created by:
Tarun Gupta
IIT Delhi