Too many ads, need apps

4. Why mobile
advertising?
Well,
let me
explain

7. 80% of internet users own a smartphone

9. India is going to overtake U.S to become the second
largest smart phone market in the world with 200+
million users.
India’s web traffic is dominated by mobile
phones(72%)

11. On average, SMS messages are read
within 4 minutes.
So highly convertible.
But National Do Not Call registry
allows users to stop receiving SMS
based ads.

12. Nearly all phones produced now
are produced with a color screen and
capable of receiving MMS
messages.
MMS messages add a flavor to the
regular messages.

13. All the tiny banner ads and
pop-ups which you see while
surfing on mobile web browser.
Very unclear, slow to load,
frustrating.

14. Apps which we use on a daily basis,
related to brands or information etc..

20. Apart from texting and
mailing, smart phones
users increasingly use it
for games,
entertainment purposes,
shopping etc..

21. 42% time
spent on
games and
entertainment
31% time
spent on
social
network apps
Rest of time
spent on utility
apps, retail
stores and
other brands

22. Average app user has 36 apps installed on their
phones.
1 in 4 apps are used regularly
1 in 4 apps are never used
82% of the time spent on mobile phones is by
using apps

23. People value apps for
their simplicity and
the value they deliver

25. As of may 2015, there are 1.5 million
apps for Android users. Apple’s app
store has 1.4 million apps.
Of the average 36 apps on a smart
phone, if 9 are used regularly then
only 0.0006% apps are used in the
vast app store.

27. Smart phone apps function offer
simplicity to the operation.
Users say they use the apps as they
“make their life simpler”
Airlines have apps to constantly
monitor the flight status.

28. As more apps add convenience into their apps,
differentiation is not achieved.
Offering unique benefits is what users want.
Look at Tesco’s virtual store

30. Integrating social gifting into apps like Facebook has
helped users to send their friends promotional gift cards.
Facebook acquired the Swedish start up Wrapp for this
purpose

31. Most apps are removed
immediately after their use, to
ensure reengagement incentives have
to be provided.
People show increased affinity
towards free apps, offering coupons
are other ways of giving incentives

32. Since most of the apps used on
smartphones are gaming apps,
companies like Red Bull have
designed games such as Red Bull X-
fighters and Red Bull air force.

34. A lot of computer programmers
have entered the app industry as
freelancers, so the cost of
developing apps has considerably
reduced.
So this makes apps a cost-
effective way of advertising than
many traditional advertising
methods.

36. Internet usage vary
among the world
North America is highest
with 88%and South
Asia is just
19%(lowest)

37. Net connection speeds vary too,
South Korea has the highest 25.3Mbps with
India lying on the other extreme with 2Mbps
Global average is 4.5Mbps

41. So possibility of downloading apps
is less, most phones come with a set
of default apps which cannot be
uninstalled. Very less space
available on phones.

43. App based advertising is not for everyone.
Depends on the company’s objectives and the demographics
they target.
Will have good success in developed nations.
For developing nations and particularly rural markets, new
methods should be used.
In app advertising or developing games is one way to reach
such markets.

44. Credits info and images
 00 alex @flickr
 Andreas@flickr
 http://k-bridge.org/wp-content/uploads/2013/02/HBR-2013-03-For-Mobile-Devices-Think-App-Not-
Ads.003.jpg?ckattempt=1
 tracheotomy bob@flickr
 http://techgambia.com/wp-content/uploads/2014/10/Lego-Internet.jpg
 Pascal@flickr
 Jay reed@flickr
 http://img06.deviantart.net/68ee/i/2011/084/4/7/lego_in_india_by_nnstalker-d3cf7cs.jpg
 https://advsoc2013.files.wordpress.com/2013/05/3c563a026dbbcc4cc698f3f9edefd9a9.jpg
 http://www.cellphonebeat.com/wp-content/uploads/2012/07/sms_is_cool_zkfe2.png
 http://www.fortdigital.com.sg/web/images/stories/ScreenShot205.jpg
 https://samuelmundella2media.files.wordpress.com/2014/09/screen-shot-2014-09-04-at-14-00-46.png
 http://minibricksmadness.com/wordpress/wp-content/uploads/2010/09/pumpkin_kit_scale.jpg
 https://c1.staticflickr.com/5/4088/5014898933_e9d7292f36_b.jpg

45.  https://willslade.files.wordpress.com/2013/01/lego_builder5.jpg
 http://evilspeculator.com/wp-content/uploads/2010/11/simplicity.jpg
 https://www-techinasia.netdna-ssl.com/wp-content/uploads/2013/05/AppsEverywhere.jpg
 http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-
statistics/
 http://photos.state.gov/libraries/belgium/8548/cons/FINGERPRINT.jpg
 http://m.c.lnkd.licdn.com/mpr/mpr/AAEAAQAAAAAAAANfAAAAJGU3NDI4NWYyLTI5OTEtNDg5NS
04NDE1LTg5MzY4OTg2ODZiZA.jpg
 https://s-media-cache-
ak0.pinimg.com/736x/a1/5a/74/a15a7490d4b74cf5cee946638ae2c892.jpg
 http://i.ytimg.com/vi/WNAbAYgerq8/maxresdefault.jpg
 https://tssharp.files.wordpress.com/2013/09/lego-money.jpg
 http://bensbargains.com/thecheckout/wp-content/uploads/2013/05/lego-facebook.jpg
 http://i.imgur.com/XdU7V.jpg

46. CREATED BY
P.VISHAL, IIT MADRAS
DURING AN INTERNSHIP
UNDER PROF. SAMEER
MATHUR, IIM LUCKNOW
WWW.IIMINTERNSHIP.COM

47. Thank You