41. It invited people to nominate
news pegs every morning
and to vote later
in the day for their favorite
designs.
CROWD
SOURCING
42. With the bar so low for crowd
participation, anyone could offer up
thoughts. Sharing of Oreo’s Facebook
page rose by 4,400% compared with
the three
months before the campaign’s launch.
Plenty of those people also went out
and bought
Oreos.
54. WHAT IS IN IT FOR M&S?
THEY’RE CREATING BRAND EQUITY FOR THE TIME WHEN PEOPLE
ACTUALLY VALUE SUSTAINABILITY.
THEY WILL REAP THE REWARDS AT A LATER STAGE.
56. PRODUCT PLACEMENT
IN MOVIES, YOUTUBE VIDEOS ETC.
THE PRODUCT IS SHOWCASED WITH A STORY WEAVED
AROUND IT. HELPS SPREAD AWARENESS WITHOUT
MUCH ASSERTION.
ALSO CALLED EMBEDDED MARKETING.