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How can market followers or nichers compete efficiently ?
- 10. Why is Niching Profitable?
• Better at Satisfying the needs of target customer
• Charges Substantial price
• High Margin Vs. High Volume
- 11. These slides were created by Archit Raj, IIT
Delhi, during a Marketing internship by Prof.
Sameer Mathur, IIM Lucknow
(See www.IIMInternship.com )