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Isuzu| trucking the world

Master Brand development 3 years plan

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Isuzu| trucking the world

  1. 2. <ul><li>ISUZU </li></ul><ul><li>Marketing communication solution </li></ul><ul><li>2010 </li></ul>
  2. 3. Brief review <ul><li>Sales +15% </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Stand out on performance level among 1) AL YEMNI MOTORS CO. 2) ALISSA UNIVERSAL MOTORS CO. LTD. </li></ul></ul><ul><ul><li>Enhance diesel merit such as economical, environment friendly. </li></ul></ul><ul><li>Branding </li></ul><ul><ul><ul><li>Increase BAKHASHAB BROTHERS brand awareness </li></ul></ul></ul>
  3. 4. D-MAX <ul><li>It has been created with the concept that embodies a shape that is easy to understand, is about to move, is massive feeling of volume and is like robust shell protecting its passengers. </li></ul>Brand targeting specific categories 1- (Fleet) Rental Car 2-Construction 3- (Individual) Youth 4- SMB company owners Toyota
  4. 5. N SERIES <ul><li>Our new N Series light duty trucks are an impressive combination of clean yet more powerful and fuel efficient engines, outstanding safety features and intelligent design, delivered in an inspired package. </li></ul>Hino 145 Mitsubishi Fuso FE 120 Hino 165 FE 140 Nissan UD 1400 Hino 185 FE 180 UD 1800CS UD 1800HD Justify and ease impact of price increment and assure market acceptance and understanding to increase market share and category penetration of 700P brand
  5. 6. F SERIES <ul><li>The new F Series medium duty trucks continue this tradition, and build upon the qualities of their predecessors, it truly has re-defined the next generation of trucks. </li></ul><ul><li>Available in many configurations </li></ul><ul><li>Exceptional maneuverability </li></ul><ul><li>Industry-leading diesel engine </li></ul>Hino 238/258/268/338 Mitsubishi Fuso FM260/330 Nissan UD2600/3300 Brand to penetrate to Governmental sector and targets Cleaning companies , respond to trucking needs of long - mid distance delivery
  6. 7. <ul><li>The Trucks of the Future have arrived! Economical in terms of fuel consumption. Variety of rear body applications. Surely, your perfect partner. </li></ul>Increase market share and enhance fleet sales and stand up in face of European & Mitsubishi brands Mitsubishi Fuso FM260/330 Europe made ( Volvo, Renault , ..etc C&E SERIES
  7. 10. Category scene <ul><li>Isuzu sells only trucks that offered a rugged, truck-like ride. This made the brand solid to fluctuations in the truck market in ways that other, more diverse automakers were not. </li></ul><ul><li>Isuzu brand have good brand visibility in crowded marketplace. </li></ul>
  8. 11. Learning's <ul><li>Isuzu is mostly known for trucks of all sizes, the brand name is synopses for pickups, low , medium and heavy duty trucks </li></ul><ul><li>Our trucks goes head to head with competition ===  Specialized and focused </li></ul><ul><li>We are producers of durable, high-performance off-road vehicles==  Flexibility in drivability </li></ul><ul><li>Our trucks covers all weight categories and customer needs==Experts </li></ul>
  9. 12. Opportunity <ul><li>Diversity ===  expert, specialized and focused </li></ul><ul><li>Producer of durable, high-performance off-road vehicles=  multipurpose drivability </li></ul>Confidence in Trucking the world
  10. 13. Brand challenge <ul><li>To be perceived as synopses to business profitability </li></ul>Brand objective <ul><li>To offer stronger customer incentives via generating traffic and increasing test rides/ trials so that increase sales by 15% by Assuring that that experience of owning an Isuzu is as trouble-free and as hassle-free as possible </li></ul>
  11. 14. Marketing strategy <ul><li>In order to connect quickly with its target audience, we will center our marketing drive on being focused on positioning and selling the brand as the one that’s provide flexible drivability to increase depth and breadth commercial users. </li></ul>
  12. 17. Positioning <ul><li>Plan your future ..ISUZU takes care of business </li></ul><ul><li>تفزعلك ، تعطيك اكثر </li></ul>Reasons to believe <ul><li>Legendary dependability, </li></ul><ul><li>low cost of operation, </li></ul><ul><li>Handling and ease of maintenance. </li></ul>
  13. 18. Communications strategy <ul><li>To sell the brand as the reliable, durable true business partner across vertical users “one at a time” </li></ul><ul><li>Capitalizing on true testimonials from actual customers , we will ask customers to endorse the brand in a story telling – success result- style </li></ul>
  14. 19. B2B Added value service <ul><li>Fleet tracking system </li></ul><ul><li>Free branding </li></ul><ul><li>Free customization consultancy </li></ul><ul><li>5 years peace of mind plan ( warranty, maintains, spare parts, finance ..) </li></ul><ul><li>Loyalty program </li></ul><ul><li>Resellers incentive plan and activities </li></ul>
  15. 20. Bakhashab Brothers <ul><li>Route 1: the green , environment friendly brand </li></ul><ul><li>Route 2: the logistics solutions brand </li></ul><ul><li>Route 3:the brand that develops rally drivers of Saudi youth </li></ul>
  16. 21. B2C <ul><li>Rural areas activities </li></ul><ul><li>In-showroom brand experience activities </li></ul><ul><li>After sales service and experience </li></ul>
  17. 22. Communications calendar
  18. 23. <ul><li>Thank You </li></ul>