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Isuzu event case study| Event as unusual

Redefining event business in Saudi Arabia
Jeddah 8.6.2010

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Isuzu event case study| Event as unusual

  1. 1. Event as unusual <ul><li>Redefining event business in Saudi Arabia </li></ul><ul><li>Jeddah 8.6.2010 </li></ul>
  2. 2. Good [2003] to Great [2010]
  3. 3. Challenge <ul><li>Isuzu truck D-Max will not introduce new exterior shape for 2011, as radical changes will touch the 2012 model. </li></ul><ul><li>However to sustain sales performance, meet users needs and maintain brand recognition and affinity we are making surgical intervention [AKA] facelift. </li></ul>
  4. 5. Idea <ul><li>To reveal the facelift result in front of sub-dealers, media and key loyal client. </li></ul><ul><li>Live performance with sound effect and props. </li></ul>
  5. 6. <ul><li>3D Invitation card </li></ul><ul><li>Press kit </li></ul><ul><li>Paper bag </li></ul><ul><li>Identification badges </li></ul><ul><li>Presentation layout </li></ul>
  6. 7. Place- now
  7. 8. Place- in transition
  8. 9. Place- transformed
  9. 10. Wonders of lighting
  10. 11. People
  11. 13. Watch video http://www.youtube.com/watch?v=1Kpie8DJ7bs
  12. 15. Credit <ul><li>Client: Bakhashab Brothers Holding-Y.Tajima </li></ul><ul><li>Agency: Propoganda-Ayman Sarhan </li></ul><ul><li>Event Management: AB-Amer Nahdi </li></ul><ul><li>Public Relation: AIM- Khalid Salim </li></ul><ul><li>Producer: Halawani Audio Video- Ian Hill </li></ul>

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