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As the largest domestic and international carrier in Argentina, Aerolíneas Argentinas has been transporting passengers to, from and within this beautiful land since the early 1950s. With a new mission "To connect Argentineans and contribute towards the integration and economic and social development of our country, promoting the national territory as a tourist, cultural and business destination," Aerolíneas Argentinas is introducing a new identity designed by Futurebrand.
The new brand image preserves some of the historical elements that position the company amongst world class airlines: the condor symbol of the airline has been redrawn, styling its strokes and providing greater purity to its shape. The distinctive blue colour of the company has been replaced by a light blue, which is closer to that of the national flag, enhancing its presence in its application on the aircrafts of the new fleet. The old typography has been replaced by a more modern, lightweight and agile one, which preserves the traditional italic writing, a symbol of the progress and optimism that represents this new phase.
New directions, new image
The visual identity of the flag airline
for the Argentine Republic, renews Itself,
so as to reflect its evolution.
A new era begins for Aerolíneas Argentinas.
A stage where we take up old premises and
add new ones, as a result of a learning process
of the recent past and the experience gathered
throughout a history that is so closely related to
our country’s development as is deeply rooted
in each of its inhabitants hearts.
This new era seeks to regain all the good things
we used to have, and achieve that which is
still missing so as to reach the top.
To connect Argentineans and contribute towards
the integration and economic and social development
of our country, promoting the national territory
as a tourist, cultural and business destination.
To be the flagship company and pride of the
Argentine Republic, renowned for its efficient
and transparent public management.
Our Values Dynamism
Permanent movement. Continued improvement.
Our premises are proactivity, the search for permanent
update and call to serve, so as to offer our clients the best,
surpassing their expectations.
With everyone, inside and outside.
We are committed with security, the development of this country,
Promoting honest communication and teamwork within an efficient
and transparent management.
This is the commitment we undertake with the will to be a world
Of all the attributes of the
Aerolíneas Argentinas brand,
There are some which are outstanding. Feeling at home, everywhere
We are an Argentinean company. A group of people that tries
They nurture and define its genetics,
hard to be close to its customers, look after their needs,
determine a special outlook of Trying to make them feel at home anywhere in the world.
the world and a special way to get
close to it.
Upon creating the new identity, the elements that identified our brand
were analyzed and each evolved in deference to our history.
The condor is a bird typical of our national territory.
However, the Aerolíneas condor is an indisputable part of the brand.
It is not a naturalistic representation but a proper and personal symbol,
designed with a particular style and instantly recognizable.
Born in the middle of last century, this symbol is rescued today more than ever,
more stylized and refined in a subtle and respectful manner.
The new typography of the system of
visual identification of Aerolíneas stands
out due to its light, modern style with pure
lines and regular traits.
Within the chosen family, the Neo Sans
in its italic version was the chosen one
for the logo, keeping its inclination,
it is present in the previous logo,
as a sign of advancement, drive,
and a clear direction.
In order to pay tribute to our flag,
Aerolíneas changes the dark blue
for a light one and includes the yellow
as a representation of the sun in its color
palette, and silver, representing the
etymological origin of our country
and also as a symbol of the excellence
we have set as our goal.
The quintessential contact point between
our brand and our customers is the aircraft.
The new graphic system emphasizes
the light blue color,
giving to it a prominent role.
Aircraft tails show a unified graphic motif
symbolizing our flag. The company’s flag.
The country’s flag
Up high in the sky
The phrase that goes with our new brand
image is burned into the memories of all
Argentineans’ and inhabitants of this country.
Up high in the sky (“Alta en el cielo” as is
the original phrase in Spanish) evokes
the first line of the patriotic song “Aurora”
written in 1908 as a tribute to the
The phrase plays with the identification
of Aerolíneas Argentinas as a country emblem,
and places the company within its element: