O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Advertising world wide stunts 2011 |Q2

my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out

  • Entre para ver os comentários

Advertising world wide stunts 2011 |Q2

  1. 1. Advertising Stunts<br />Q2|2011<br />
  2. 2. Integrated<br />
  3. 3. Be Patient with People Who Stutter<br />NederlandseFederatieStotteren (NFS), the Dutch Stutter Foundation, is running an integrated advertising campaign encouraging patience with stutterers, and raising funds for its work with children. An outdoor campaign in Amsterdam takes the line, “Be Patient with People Who Stutter”, (Geefmensen die stotteren even de tijd) over three intersecting boards. The campaign reveals the frustration that comes when listeners too quickly finish stutterer’s sentences for them, with posters launched for World Stutter Day in October 2010 (Zebra for Zeehond (seal), Trein (Train) for Tractor and Parfait for Pasta), and an online video following on from the popularity of The King’s Speech.<br />
  4. 4. Guerrillas creative for the MINI<br />
  5. 5. AmbientOutOfHomeGuerrillaEvent/LivePRAmbientRETAIL/POSFlashmob<br />
  6. 6. Ariel Fashion Shoot - Facebook Game in Stockholm<br />
  7. 7. The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody's attention on our brand, generating millions and millions of dollars in free press.<br />Axe: Larissa Riquelme<br />
  8. 8. Superette, a clothing chain in New Zealand<br />
  9. 9. Sugar Free floating billboard - hangs in the air <br />
  10. 10. Vanish "offers" to sponsor White House for $25 million.<br />Vanish the stain remover, They've "appointed" Grayling, a D.C. lobbying firm. Said Jerry May, managing director at Grayling:<br />"This is a legitimate proposal and with the current state of the US economy, we believe that the US should seriously consider the offer. We are confident that we can secure support for this campaign from key political officials."<br />
  11. 11. Liquor Billboard<br />
  12. 12. Denver Water<br />Water hydrants<br />Unibrow<br />Tandem<br />Newspaper box<br />Benches<br />Beard<br />Big hair<br />
  13. 13. Horse pen: Non-stop writing billboard<br />
  14. 14. Newcastle Brown Ale: Shadow Art<br />
  15. 15. Protek and Security Systems<br />
  16. 16. Smart: Little Billboard<br />Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.<br />
  17. 17. sex shop Dildo King|"Save the sausages”<br />
  18. 18.
  19. 19. Dry the River Horses (a 3D paper-craft poster project)<br />
  20. 20. Canac Hardware Store: Reindeer<br />
  21. 21. Canac Hardware Store: Fences<br />
  22. 22. Canac Hardware Store: Shutters<br />
  23. 23. Durex Performa : Extra Time<br />
  24. 24. No Tankers Oil Posters<br />
  25. 25. Radio Maximum: Rock is not dead!<br />
  26. 26. PETA on Fashion Prices<br />PETA, People for the Ethical Treatment of Animals, ran an interactive poster campaign in Singapore using advertisements fashion leather boots, bags and belts to draw attention to the all-too-common ugly side of the fashion industry. Viewers were invited to download the Stickybits application, scan a barcode with their smartphone, and “discover a new dimension of shopping”. When the barcode was scanned viewers were shown videos by Pamela Anderson and Joaquin Phoenix revealing the true cost of the item they were about to buy, and an invitation to explore cruelty-free shopping alternatives. The campaign ran in twelve-sheet displays in bus shelters across Singapore. In just the first week barcodes were scanned over 12,000 times. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.<br />
  27. 27. Oliete Guerra Beauty Clinic: Skin texture<br />
  28. 28. Vodafone Tango: Postcards<br />
  29. 29. SunSmart Cancer Council Western Australia: Cut Out<br />
  30. 30. One Beach Trash Poster<br />The One Beach film poster was created over the course of four days from 18,000 pieces of beach trash collected along the coasts of Southern California.<br />Barefoot Wine presents One Beach. A film about creativity, optimism and having fun cleaning our beaches around the world. Directed by Jason Baffa.<br />Premiering live on Facebook September 20th.<br />For more information, visit http://onebeachthefilm.com<br />
  31. 31. Clear Channel Singapore: Mosquito<br />
  32. 32. Tourism Fiji: Fiji Temperature Adshel<br />
  33. 33. Charge Your Phone or iPod on Vitaminwater's USB Bus-Stop Ads<br />
  34. 34. Teatar EXIT: Summer Nights<br />
  35. 35. Coca Cola Love It Light <br />In Paris, people have had the pleasure of being stopped by a sign advertising Coca Cola Light. This new support for the campaign Love It Light which features puppets representing women in the game who drink Diet Coke is at least original works: it always stops in front!<br />
  36. 36. Specsavers : Scooter<br />
  37. 37. Specsavers: Bus Back Crash<br />“Should’ve gone to Specsavers Frankton”<br />
  38. 38. Lego Imagine Windows into Another World<br />
  39. 39.
  40. 40. Eurobasket: Decibel stops<br />
  41. 41. Westone Earphone Notes<br />Thinking Group in Hong Kong promoted its sales of Westone earphones with a series of outdoor posters featuring selections from Tchaichovsky’s Waltz Opus 48, Mozart’s Serenade No. 13, K 525 and Beethoven’s Opus 67, Symphony No. 5. Every individual detail was formed with real earphones, cords and accessories. The tagline: “Hear Every Detail”. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.<br />
  42. 42. Student Adventure: Ambient window<br />
  43. 43. Sidoarjo Mud Flow Recreated<br />
  44. 44.
  45. 45. Arno Turbo Silence Fan: Maximum Wind Power<br />
  46. 46. Peugeot 3008 Crossover Could Fly<br />The Peugeot 3008 Crossover is being promoted in the UK as the car with so much technology you would expect it to fly. The campaign is centred around Peugeot cars appearing to have landed on tall buildings, special build poster sites, and on top of buses, backed up with broadcast, press, posters, radio sponsorship, test drives and an online panoramic view of London. 3008s have landed on significant high footfall buildings in London, Birmingham, Manchester, Glasgow and Bristol. Peugeot 3008 vehicles are on display in Westfield, Bull Ring, Trafford, Silverburn and Cabbot’s Circus shopping malls, with a bus (Peugeot 3008 attached) driving around each venue promoting test drives and competition entries.<br />
  47. 47. LG electronics Mini System with Voice Remover Function: You're the lead singer<br />
  48. 48. General Motors Chevrolet: ZafiraEchoes<br />
  49. 49. P&G Vick: Vick Fragrance Test<br />
  50. 50. Zlaty Bazant: The Line<br />
  51. 51. Henkel | Egypt Is My Country<br />
  52. 52. To inspire Canadians from the inland city of Calgary, Alberta to visit the island city of Victoria, BC, we reminded them about what we have that they don’t… the ocean. We created humourous stories around three ocean creatures that are on the lam from Victoria, BC: Orland the orca, Sol the harbour seal and Simon the salmon. Stories lived online at www.tourismvictoria.com/calgary and were pushed out through press releases and social media channels. Then we plastered Calgary with wanted posters, took out full page ads in the newspapers and put the call out on radio stations to spread our message; Tourism Victoria is looking for these creatures and we will reward consumers who find them with a chance to win a West Coast adventure trip for four to Victoria, BC. Our three creatures have been brought to life in the form of massive, impossible-to-miss 5 foot by 5 foot sidewalk sculptures and placed them around Calgary for consumers to find. Calgarians who spot one are encouraged to help spread the word by posting a picture on Tourism Victoria’s Facebook page (www.facebook.com/tourismvictoriafan) and we also set up a Twitter hash tag (#VicSeaPals) to help track their whereabouts until they are home safe. The campaign has just begun, but already we have over a thousand entries into the contest and the buzz on the street is its own reward!<br />Tourism Victoria: Orland the orca, Sol the harbour seal and Simon the salmon<br />
  53. 53. "Walking Dead" hits Comic-Con with body parts-filled promo truck.<br />
  54. 54. Perth Zoo : Tiger on Bus<br />
  55. 55. Tiffany Co.<br />The world's most famous jewelry is displaying its new collection in taxis. The campaign of Tiffany Co . is being held by the company Ubiquitous in 20 London taxis.<br />In addition to all the bodywork color-adhesive characteristic of the brand, the taxi drivers are sending custom receipts to passengers.<br />
  56. 56. China Environmental Protection Foundation: Sign<br />
  57. 57. VISA, Wellington On a Plate Culinary Festival: Giant Lobster Bus<br />
  58. 58. WSPA in 2008.<br />World Farming by ad agency Elvis Communications in 2011<br />
  59. 59. Activate: Human Powered Vending Machine<br />
  60. 60. McDonalds Dollar Drink Days Ice Sculpture<br />McDonald’s Canada and Cossette in Vancouver have brought to life one of the first interactive ice sculptures this summer on behalf of McDonald’s Restaurants in Alberta, driving consumer interest in the company’s Dollar Drink Days campaign. Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling loonies, shaped into McDonald’s famous Golden Arches™. The ice melted on a summer Saturday, consumers chipped away at the sculpture to collect their ‘bounty.’ The sculpture was strategically placed near the Sylvan Lake Pier, an area frequented by young adults and families, and surrounded by recreational summer activities. The Dollar Drink Day promotion was included in a “beach party” with a DJ, street promotional teams, hula hooping, limbo contests and giveaways.<br />
  62. 62. Clear Channel Singapore: Supersized 3D Luggage<br />
  63. 63. Volkswagen Golf R: G-Force<br />
  64. 64. China Environmental Protection Foundation: T-shirt<br />
  65. 65. Aesop Grand Central Kiosk<br />Australian skincare brand Aesop have launched in New York with a kiosk at Grand Central that’s made from over 1000 copies of the New York Times.<br />
  66. 66. Honda: Proposals That Fall In Love<br />
  67. 67. Japan Relief Fund: Sushi Train<br />
  68. 68. Retail –customization <br />
  69. 69. Casa Do Zezinho : Half For Happiness <br />
  70. 70. PETA against the consumption of meat<br />PETA stages a 'human meat package' stunt in the middle of Times Square.<br />
  71. 71. PrintDMTVRadioOnlineIdentity <br />
  72. 72.
  73. 73. First ad in the world of Starcraft<br />
  74. 74. Zenith: SourMirror<br />
  75. 75. Microsoft Internet Explorer 8: Online scams taken offline<br />
  76. 76. IKEA: Come into the closet<br />F&B invites you to play around inside IKEA's music-driven closet. Though it's currently all in Swedish, Forsman & Bodenfor's innovative site for its continuing campaign for native furnishing operation IKEA is still visually pleasing and audio-friendly enough for anyone in the world to enjoy. A sequel of sorts to its original "Come into the Closet" campaign from two years ago, F&B's latest site for the IKEA brand is essentially controlled by sound and music via mouse and keyboard. Hit the Enter or Spacebar key and enjoy the twittering motions of the rooms' guests with the drum machine link and bust out your own tune or upload MP3s from your files to create the soundtrack of home life. There are five different rooms to fiddle around in, and if you have a microphone connected, you can also shout or make any kind of sound and the characters on the website will move around to those sounds accordingly.<br />URL: http://demo.fb.se/e/ikea/comeintothecloset2/site/default.html<br />
  77. 77.
  78. 78. Kabinet Internet Provider: Tweets to the space<br />
  79. 79. Ushuaia Ibiza Beach Hotel: Facebook Integration Wristbands <br />Ushuaïa Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim RFID wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. <br />
  80. 80. Orange: Check Roxy Pro<br />Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook.<br />
  81. 81. Coca-Cola Israel, Summer Love FaceLook<br />
  82. 82. Heineken - Augmented Reality Game on Streets<br />
  83. 83. HENKEL ARABIA | ARWA3 ABAYA II<br />
  84. 84. Invision is an IPTV system launched in Saudi Arabia last year. Its greatest value is that it enables users to control the content; pausing, recording and rewinding the programs for up to 7 days. Leo Burnett came up with creative ways to convey this key benefit.<br />Saudi Telecom | Rew- Rec-Pause-Vertising<br />
  85. 85. Tony Tango The Movie: Hot Steps Presents, How to Merengue<br />Learn how to dance salsa, merengue and tango in this sexy dancing lesson. Sexcellent.<br />
  86. 86. Pro-Tec: The Next Level<br />
  87. 87. Callcom advertise in the URL locator bar!<br />McCann Erickson in Israel have gone ahead and invented a new media space. When their client Cellcom asked them to promote "First Love", a branded website with teenagers love stories aimed at teenagers, the team thought of the idea of placing the message in the URL locator bar.<br />The idea worked, the URL bar displays short love messages and to visit cellcom site all one has to do it press enter.<br />"What we thought would be a nice campaign turned out to be a new media tool, as the 4 leading Israeli websites now support this new way of communicating messages, whether it's an advertising campaign or a website announcement.”<br />You can watch how it works for yourself here at McCannsdemo site. Keep your eye on the URl locator bar.<br />
  88. 88. Hobo Codes<br />QR-Codes fürdigitaleNomaden: “The Free Art and Technology Lab has created a series of 100 QR stencil designs that can be used to provide directions, information, and warnings to digital nomads in urban space. The project – called “Hobo Codes” – is inspired by the Hobo signs developed by 19th century vagabonds and migratory workers to cope with the difficulty of nomadic life. QR codes usually directs users to a URL, but the digital Hobo Codes contains simple information, such as an advice or warning. Scanning the codes reveal messages like “vegans beware”, “those aren’t women” and “it’s fake<br />
  89. 89. Music Master|Download music QR<br />
  90. 90. Kiricheese|Ramadan recipes<br />
  91. 91. Channel AXN TV boxes used as media<br />
  92. 92. Smirnoff Caipiroskapackaging<br />
  93. 93. Philips Special Lighting: Magnet<br />
  94. 94. Misereor relief organization: Loose letters<br />
  95. 95. FBTO: No letter<br />
  96. 96. Red Bull: Soapbox Race<br />
  97. 97. Portuguese League Against AIDS<br />
  98. 98. São Paulo School, Photography Courses: Pinhole Camera Poster<br />
  99. 99. Rodalink<br />
  100. 100. Microsoft: Constellation<br />
  101. 101. Electronic Arts Sims Medieval: Royal Blood<br />
  102. 102. Sekunda Glue: Mirror<br />
  103. 103. P&G Oral-B: Whitening Post-It Notes<br />
  104. 104. This is one of those cool project that is worth posting, at least as creative reference. "MapEnvelop" is the brainchild of graphic designer from Istanbul, Beste Miray, which allows users to print an envelope with a map from Google Maps inside.<br />
  105. 105. Extreme66.com: Wish-cards<br />
  106. 106. Tide: Checkmarks<br />
  107. 107. Vodol: Scratch the ad<br />
  108. 108. Axe: Googly poster<br />
  109. 109. Sekunda Glue: Vase<br />
  110. 110. Virgin Blue Airlines: Gay & Lesbian Mardi Gras<br />
  111. 111. Surfrider 2011 Calendar<br />
  112. 112. Hong Kong International Airport: Art in Airport<br />
  113. 113. Folha de Pernambuco: World Press Freedom Day<br />“If it didn’t exist, the news would get to you like this. May 3rd, World Press Freedom Day.”<br />
  114. 114. Ecovia: Car Classified<br />English Translation of Main Headlines:<br />1 – BLACK SEMI-NEW REVOLVER But you can call it a car in the hands of who speeds. Drive with responsibility. A warning by Ecovia, Ecocataratas and the Federal Highway Police.<br />2 – CHROME PLATED PISTOL But you can call it a car in the hands of who travels without using a seat belt…<br />3 – REVOLVER WITH A WOODEN GRIP But you can call it a car in the hands of who doesn´t keep a safe distance…<br />4 – SEMI-AUTOMATIC PISTOL But you can call it a car in the hands of who drinks…<br />
  115. 115. Alt for damene: Little Black Dress, Gown, Sundress<br />“Stories that stay with you”<br />Advertising Agency: Kitchen, Oslo, Norway<br />Art Directors: Ole HenrikStubberud, Heidi Mittun-Kjos<br />Copywriter: ElinDørumBengtsson<br />Illustrator: BjørnBrochmann<br />Photographer: Massimo Leardini<br />
  116. 116. Neutrogena interactive advertisement that eliminates expression lines<br />The DM9DDB created for Neutrogena an interactive booklet in which people can share the experience of eliminating expression lines. The announcement has lines of truth, as if they were brands of wrinkles on the face of a woman (as the famous "Chicken Feet), and to eliminate them, just pull the reader to the product packaging.<br />The action refers to the use of nighttime facial moisturizer Neutrogena Ultra-light , which prevents and smooths the appearance of expression lines.<br />
  117. 117. ACE home & design solutions: Calendar<br />
  118. 118. Awesomerags|fashion models in various sexual positions<br />YouthAids - Kama Sutra (2006) Poster<br />
  119. 119. Vaseline is not used on cricket bats<br />BBH India has created a topical ad for Vaseline, placed in almost all key publications of India, setting honestly the real & multiple uses of Vaseline. The ad was inspired after former cricketer Michael Vaughan tweeted that Indian batsman VVS Laxman used Vaseline on his bat to dodge Hot Spot cricket technology. The tweet has since been making headlines, and causing much debate in India, where cricket is the country’s most revered and omnipresent sport. The Vaseline ad simply reiterates the many uses of Vaseline, with an honest and genuine stating of the obvious, ‘Mr Vaughan, in India, Vaseline is used for: dry extremities, cracked heels, elbows..”. The campaign launched with a teaser print and a reveal that was tactically placed in most key publications’ sports pages. The campaign also initiated participation through asking people to add a badge to their Facebook profile that says “Dear Mr. Vaughan, Vaseline is not used on cricket bats”.<br />
  120. 120. Adorama MamiyaTriptychs<br />Life doesn’t stop for pictures. That’s the message contained in this print advertising campaign for photography store Adorama, featuring the Mamiya 645DF camera superfast 1/1600 second high flash sync speed. Three print ads show action and posed photographs featuring rioters and riot police battling in the streets, firemen fighting a fire, and security guards chasing a streaker.<br />
  121. 121. New Straits Times Perspectives<br />The New Straits Times in Malaysia ran an integrated advertising campaign in 2010 designed to heighten awareness of the newspaper’s transparency in news reporting. Three posters/print advertisements, “Riot”, “Smuggling” and “Exploitation” followed world events, encouraging readers to see the bigger picture for themselves. “Riot” won the Grand Prix award in the Poster Lotus category at Adfest 2011, and the campaign won a Bronze Outdoor Lion at Cannes International Festival of Creativity.<br />
  122. 122. banned mobile phone ad?<br />
  123. 123. Digital Republic |Happy Ramadan wishes <br />Advertising Agency: Digital Republic Cairo, Egypt<br />
  124. 124.
  125. 125. Alpina Farben: Alpina fan deck of tinted glasses<br />
  126. 126.
  127. 127. Russian cigarette packaging targeting teen girls.<br />
  128. 128. Hell of New Zealand likes to push buttons. Previously, they pushed the dead Osama bin Laden button and the blasphemy button in their ads. Now, they're pushing the pedestrian idea button with these branded un-fortune cookies. <br />