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ayman.sarhan@gmail.com | advertiser-in-arabia.blogspot.com
• At the time, contemporary calculators
HP-35 scientific calculator                                                       could only perform four basic functions
gets IEEE milestone                                                               - addition, subtraction, multiplication
                                                                                  and division.
award                                                                             • The now classic quot;Reverse Polish
                                                                                  Notationquot; (RPN) first used in the HP-35
                                                                                  has become the most efficient way
                                                                                  known to computer science for
                                                                                  evaluating mathematical expressions.
                                          ayman.sarhan@gmail.com                  • In the first three years after its
                                                                                  introduction in 1972, sales of the HP-35
                                                                                  Scientific Calculator exceeded 300,000
                                                                                  units.
                                                                                  • Forbes ASAP named HP 35 as one of
                                                                                  the 20 quot;all time productsquot; that have
                                                                                  changed the world.
                                                                                  • It was the world's first handheld
                                                                                  scientific calculator with a LED display.
PALO ALTO, Calif., April 14, 2009 - HP today announced that IEEE, the world's     • HP-35 has traveled to the top of Mt.
largest technical professional association, has awarded HP the prestigious IEEE   Everest for use in altitude and
Milestone in Electrical Engineering and Computing award for its HP-35             navigation calculations.
Scientific Calculator.                                                            • HP-35 is regularly used to navigate
                                                                                  ships.
Introduced in 1972, the HP-35 was the world's first handheld-sized scientific     • HP-35 has been used by astronauts
calculator. An instant hit, the HP-35 ultimately made the slide rule, which had
                                                                                  aboard spacecraft to calculate the exact
previously been used by generations of engineers and scientists, obsolete.
                                                                                  angle of re-entry into the Earth's
The HP-35, named for its 35 keys, was the first handheld calculator to perform    atmosphere.
transcendental functions such as trigonometric, logarithmic and exponential
functions.
ayman.sarhan@gmail.com
Audi vs BMW
Audi came out with a billboard that targeted BMW directly saying “Your
move, BMW”. BMW responded and placed a billboard close to Audi’s
replying “Checkmate”.
Makita: 20 081 Holes




Makita Tools did this nice conversion of an urban ad! 20562 holes were drilled in a white wall resulting in a picture of the
newest driller modell.
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
Fundação Tênis: Balls




                                  ayman.sarhan@gmail.com




“Tennis can get a lot of kids out of the streets.
Advertising Agency: Escala, Brazil
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
Eukanuba: Fetch




Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
IKEA furniture: Garbage
IKEA celebrates the positive side of Perth's annual vergeside junk collection.
Agency: 303 Group, Perth
Olay: I'm 53!




“ Love the skin you're in.
Advertising Agency Saatchi & Saatchi, Johannesburg, South Africa
Olay: I'm 42!
Advertising Agency: Young and Rubicam Budapest, Hungary   Kotanyi Grill Spice Mix: Stickers
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
Helping hands.




                                  ayman.sarhan@gmail.com




Great implementation with a
constant, thoughtful flavor. The
Turkish Koruncuk is an association
with the aim of children in need to
help.
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
ayman.sarhan@gmail.com
Hope you find it
challenging, inspiring and
useful…

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HP-35 Calculator Gets Milestone Award