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It’s people talking to each
                                                                                                                        other. Offline and online,
                                                                                                                        seamlessly...

      It isn’t just Twitter, Facebook
      and YouTube (although they’re
      pretty powerful...)



                                                                                                                                          Actually, it’s a bit more than that.
                                                                                                                                          It’s everything we write, read,
                                                                                                                                          see, smell, taste and experience...




It’s always changing, so we have
to keep listening and innovating
in real time. WOM waits for no
man... so jump in!




                                                                                                                                                      It happens when we feel something.
                                                                                                                                                      Emotion is our social currency, and
                                                                                                                                                      passion drives us to share...




        Nail the passion, and WOM
        spreads everywhere, from
        space to the sofa...




                                                                                                       That passion is triggered by
                                                                                                       everything from nappies to
                                                                                                       Napa Valley, from pork pies to
                                                                                                       Proust, and of course, brands...




                                        But brands need breadth and
                                        depth. Mass buzz, but also deep    And where there’s trust,
                                        advocacy to ensure their WOM       there’s talk, which leads
                                        isn’t just a flash in the pan...   to recommendation and,
                                                                           in turn, sales...




                                                                                                                                                            When WOM comes from
                                                                                                                                                            passion, it’s the most
                                                                                                                                                            influential thing there is...

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WOM, The Most Powerful Force in the World!

  • 1. It’s people talking to each other. Offline and online, seamlessly... It isn’t just Twitter, Facebook and YouTube (although they’re pretty powerful...) Actually, it’s a bit more than that. It’s everything we write, read, see, smell, taste and experience... It’s always changing, so we have to keep listening and innovating in real time. WOM waits for no man... so jump in! It happens when we feel something. Emotion is our social currency, and passion drives us to share... Nail the passion, and WOM spreads everywhere, from space to the sofa... That passion is triggered by everything from nappies to Napa Valley, from pork pies to Proust, and of course, brands... But brands need breadth and depth. Mass buzz, but also deep And where there’s trust, advocacy to ensure their WOM there’s talk, which leads isn’t just a flash in the pan... to recommendation and, in turn, sales... When WOM comes from passion, it’s the most influential thing there is...