Here i have analysed two magazine advertisement for music videos. I have stated the different things that make the magazine advertisements appealing and how they are appealing for the consumers.

1. Analysis of Magazine advert
for music video
By Kabita Nepali

2. Here we have an magazine advertisement for Ed
sheeran’s ‘+’ album. By looking at this
advertisement, I can see that there is a lot of
synergy between this advertisement and the
album cover, and the digipak. (on the right)
The colours used and the images are all the
same, we can see that the synergy of orange,
white and black really flows through the
advertisement, the text, the Digipak and the CD
itself. By keeping the image and the structure of
the advertisement the same this makes the
consumer understand that these are linked and
may look for more products in the similar
manner.
The advertisement includes the album’s current
position on the UK charts, which is #1 , this may
make the reader become more interested in it
since it has a good position on the charts
meaning lots of people would’ve listened to this
music
The advertisement also includes a link to the
official website, which would help the reader
know where they can find more information on
and may decide to check it out later on.
The image in the digipak and
the advertisement are the
same, this should help indicate
who the artist is since they may
be familiar with his face instead
of his name, in this case it could
help them realise what the
artists name might be and then
become more interested.

3. This is an magazine advertisement for Rihanna’s ‘Rated R’
album. The theme of this advertisement is the same one as the
one in her album cover/ digipak, (on the right). This tells us
that the two products have synergy between them therefore,
will make it easier for the reader to find the album and
purchase it.
By looking at the poster, the advertisement looks like it appeals
to people that enjoy rock music, or something more mature
sounding pop, the target audience might be 16-17+. Also the
theme of black and white supports the statement of her trying
to achieve more ‘dark’ look, it makes the artist seem more
mysterious compared to her last album ‘LOUD’s
Advertisement (bottom right), which was all colourful and red.
She is also wearing a rose on her ‘LOUD’ advertisement where
as , in ‘Rated R’ she is wearing all black with metal. Therefore,
shows us that she is trying to aim at more mature audience
this time then the last.
However, the advertisement does include the colour red in the
text below that state the two songs, which indicates that these
songs must be something recognisable for the readers and
therefore might appeal to them. Furthermore, it also shows
synergy between ‘LOUD’ and ‘Rated R’ as the colour red is
used mainly in ‘LOUD’ therefore, could connatate that there
might be a hint of more pop sound then she is indicating.

4. Overall, I will try to use some of these points for my magazine advertisement for my music video. I will like to make sure that it
stands out and is able to capture the theme of the music video well, and what the narrative might be.
I will also use colours that would fit in with my music video and suggest to the reader about what type of music video would be
and what type of music the digipak will include.
I will also try to show a lot of synergy like, with Ed Sheeran’s ‘+’ and Rihanna’s ‘Rated R’, so it is easier for the consumers to find
the products easily and understand what is that I am trying to appeal them with. I will make the advertisement easy to
understand just like these advertisements, by using simple understandable texts and not including lots of it and only including
the important parts like a link or title of hit songs to promote the album well.