Pedro Ferreira

Porto Area, Portugal Portugal

Assistant Professor at Universidade Portucalense Infante D. Henrique

Education

Pedro has a PhD in Economics. He teaches Human Resource Management, Organisational Behavior, Consumer Behaviour and Marketing at University Portucalense and ISCAP - Porto Accounting and Business School. His professional interests are focused on Human Resources Management, specially strategic HRM, international HRM, engagement and employer branding, but also experiential marketing and brand experience. Emerald/EFMD Outstanding Doctoral Research Award (Highly Commended) 2013 in Human Resource Management Loves what he does and does what he loves. His passion is work and achieve. Specialties: Engagement, International HRM, Strategic HRM, Employee Experience and Brand Experience