1. Logo Production
Jenny Lee

2. Logos
All film trailers include logos to show the studios or who the producers are.
They use logos purposely so we develop a familiarity with the studio or
producers so audiences may relate specific studios/producers to making a
certain type of genre e.g. Disney is aimed at a family audience.
However studios and producers edit logos to suit certain films and
increase its publicity. Pixar uses this technique by using their original logo,
but adding new characters etc to create a hype about new, upcoming
films.
Studios and producers are usually personally related to specific genre of
films. Therefore they use a regular colour scheme, sound effects and the
general layout of the logo to relate to a specific genre as well as have
continuity in order for audiences to become familiar with their studio. For
example Dream Works use melodic music, suggesting their peaceful,
harmony related genres of films.

3. Professional Logos
Univeral Pictures are one of the most recognized studios and are
considered to be in the top 6 major studios. There logo is a ‘trademark’
and is easily recognized by all ages as they produce many genres, therefore
suiting a wide audience, which is suggested through their logo of the
world, signifying dominance and power.

4. Professional Logos
Dream Works Disney
Dream Works also vary their logo for Like Dream Works, Disney is known to
new releases such as Shrek etc. change its logo more depending on
the film, yet it still keeps the symbolic
features such as the ‘castle’.

5. Pixar Animation Studios
Pixar is owned by Disney
and it shares similar
qualities in the unique
aspects to their logos for
certain films. As well as
producing a symbolic
logo, they have also
created unique edited
versions of the original
logo for new films such
as ‘Up’ and ‘Walle’.

6. Pixar logo for the film ‘Up’.

7. Pixar logo for the film ‘Walle’.

8. Warner Brothers
Warner Brothers are another studio
considered to be in the major top 6
studios. With their high popularity in
varied genres of films from Harry
Potter too creating their own iconic
cartoon characters ‘Bugs Bunny’ and
‘Daffy Duck’.
Warner Brothers also use the same
technique as Pixar, for the increasingly
popular Harry Potter films. They
change their original, symbolic logo,
to a darkened, mysterious logo to suit
the genre of the film and purposely
attract more publicity.

9. Using Photoshop
Using Photoshop will benefit me in designing my logos at a professional level, like
other professional logos used by producers and studios, I have taken into account
that they sometimes edit their original, symbolic logo to suit the publicity needs of
new films or the genre of a new film.
I am going to demonstrate this technique when I begin the production of my own
logos as I want them both to suit the genre of my trailer. My trailer is going to be
based around a grim and dark story line, therefore it’s a necessity that my logos
have a dark, unearthly impression which I will express through the design of the
logos, the sound effects used when they play and the animation of each logo.

10. Tutorials
I started some tasks on Final Cut Pro where I explored how to animate. We learnt
how to change the opacity, movement, rotation and resizing, moving and
distorting. The tasks have benefitted my knowledge of Final Cut Pro and will
benefit me when I begin to animate my own logos as I am now aware of some
techniques I can apply to suit the genre of my trailer.
By changing the opacity rapidly and quickly I can create the jittery, distorted effect
I want for my logo. I am also considering using strobe to one of my logos to
achieve a jittery effect. Completing the tutorials has given me an idea about the
effects I can apply to my own logo so they suit the genre of my trailer, as I want my
logos to seem ‘edgy’ and ‘distorted’.