How to set up a International Business as a ice-cream parlor

1. International
business
Ummay Sumaiya mutiatur Rasul

2. “
“Sip & Go” Ice-cream parlor

3. We Are…
Rakesh Tripathi
132200073
Md. Helal Uddin
132200075
Md. Mahatab
Molla
132200074
Rashed Asiful
Haque
1322000

4. Agenda
 Nature of Business
 Objectives
 Services
 Mission
 Vision
 Target Market
 Choice of Entry Mode
 Reason Behind
 Negative Impact
 Key to success
 Shop Placement
 International Boundaries
 Business Overseas
 Implementing Planning
 Process
 International HR
 SWOT

5. Nature of business
 Sip & Go ice-cream parlor is determined to become
a daily necessity for local ice-cream addicts.
 a place of dreams to escape the daily stresses of life
 We will offer its customers the best prepared ice-
cream
 and also free books that its customers can read and
enjoy their visit

6. Objectives
Sip & Go” objectives for the first year of operation are:
 Become selected as the “Best new ice- cream and
coffee bar in the area.”
 Turn in profits from the first month of operations.
 Maintain gross profit

7. Services
 Peaceful environment for customers
 Free Wi-Fi
 Home Delivery
 Party Service
 Home Delivery
 Corporate parties

8.  Our mission is to Provide Allegiant Service to the
Society
 Achieve Maximum Customer Satisfaction
 To established brand image
 Pioneer success in the ice-cream business
Mission

9. Target market
 Young Generations
 College Students
 University Students
 Kids
OUR VISION IS TO BE THE BEST ICE –
CREAM PARLOR IN LOCAL & INTERNATIONAL
MARKET..

10. Choice of entry mode
 Several factors affect the choice of
entry mode including
 Transport cost
 Trade Barriers
 Political Risks
 Economic Risks
 Costs
 Firm Strategy
 Keeping the following factors in mind ,we
decided should go for “Wholly Owned
Subsidiary”

11. Reasons Behind “Wholly Owned Subsidiary
 100% ownership
 Control
 Whole profit is consume

13. Negative Impact “Wholly Owned Subsidiary
 Flexibility
 High Risk
 100% Capital Investment

14. Key To Success
 Presenting a high level of quality in its product line
 Maintaining and growing relationship with
customers to generate new and repeat sales
 Significant spending in gross roots marketing
 Innovating new product offering s that will
differentiate us from our competitors.

15. Shops Placement
 Commercial Areas Like; Motijhill, Gulshan,
Dhanmndi,Uttara ect
 Middle east Country Capital Like;
Muscat,Doha,Riyadh ect.
 Educational Areas
 Parks
 Shopping malls Areas

16. Raw materials
 Hydrogenated coconut oil, palm kernel oiling.
 Milk Powder (Skimmed/Full Cream)
 Ice Cream Stick.
 Emulsifier and Stabilizer.
 Food Coloring.
 Flavors

17. International Boundaries
 Middle east Country like Turkey, Cyprus, Egypt,
Kuwait
 African Country
 Subcontinent of Bangladesh

18. Maps

20. Business Overseas International Market
Political Climates & Property
Rights
Economic Situation
Knowledge about Business
Market Research
Incorporation Process

21. Marketing plan
Advertising program
 Newspaper
 Poster
 Add
 Web pages
 Special Events
Sales promotion
program
 Coupon(consumer)
 Free Limited items
 Free sample
 Trade allowance
Public relation
program
 Product placement
 Employees discount
 Web page
 Public relation desk

22. process

23. International
HR
Polycentric
(management
department)
Ethnocentric
(production
department)

24. SWOT….
 Our Strengths
 Own land for production
 Reasonable price
 Unique test
 Our Weaknesses
 Having no patronize on behalf of government
 Lack of technical skill
 Inexperienced people

25. SWOT….
 Our Opportunities
 New business idea in Bangladesh
 Attract consumers by new taste
 There are less competition
 Our Threats
 Unawareness of the consumer by new taste
 Natural calamities
 Competition may arrive