ZOMATO BUSINESS BRIEF

1. A PRESENTATION ON
Submitted by: Group 1
Aastha Singh (Pgma1901)
Abdullah Khan (Pgma1902)
Akhil Kumar (Pgma1908)
Ankita Verma (Pgma1911)
Utkarsh Singhal (Pgma1942)
Submitted to:
Dr. Prabhu Aggarwal

2. INTRODUCTION
• Started In- July 2008, Delhi NCR.
• Founded By: Deepinder Goyal, Pankaj Chaddah
• Initially named- “FoodieBay”
• In November 2010 it was renamed as “ZOMATO”
• Parent Company - Info edge
• Category - Mobile Application Based
• Sector - Food & Restaurant guide
• USP - Content is what sets Zomato apart – The restaurant
nightlife guide with menus, pictures and map locations
• Tagline- As shown in image
2

3. OPERATIONAL FOCUS CORE COMPETENCY
3

4. BUSINESS STRATEGY
• Cost Leadership-Zomato charges restaurants 7% of each order size, compared to 15-20%.
• Capital Investment-Info Edge has a stake of 27.6%.
Ant Financial invested $210 million in 2018, has a stake of 20-22%.
• Marketing Strategy- exquisite marketing through
- bill boards
- social media
- print media.
4

5. 5

6. BUSINESS MODEL
6

7. MARKET POSITION AND ANALYSIS
Zomato targets the young population who enjoy ordering food rather than cooking it. It has
positioned itself in this segment through various campaigns and active social media presence
through memes and trolls.
This is for Twitteratis who tweak others
tweets rather than something new
This campaign was for December 2018. It
offered 50% discount on every order all
month.
7

8. This campaign is meant
to target couples at
Valentines day
This campaign is
meant to influence
people to order on
Republic Day
Zomato trolls Netf
with Radhika Apte
meme
Zomato trolls
PNB
8

9. DISTINCTIVE ADVANTAGE/ TECHNOLOGY INPUTS
 Fantastic design of the app.
 Regular collecting feedback from
restaurants and customers.
 Cloud restaurants.
 Its connectivity with customers and
restaurants.
 Super technology and strong interface
over 2000 people.
 Hygiene Ratings available to merchants in
32 cities across India, UAE, Qatar and
Lebanon.
9

10. Zomato incorporated numerous changes in its IOS mobile app in 2018 as described
below:
• Search’ gets a separate tab at the
bottom for it to be uncomplicated &
effortless.
• Human brain can process images up
to 60,000 times faster than words.
The latest app has more images .
• Challenge of new app-maintaining
high quality engineering standards
while still moving at near light speed.
• ‘SOLID’ principles provides a set of
idioms for decision making and fast
paced development with quality.
10

11. Order tab provides two options
• Whether they wish to get their food
delivered
• Want to pick up food on their own.
• Full screen map view now gives a clearer
route
• Users can also search using the often
used navigation filters
11

12. PEOPLE/SCOPE
• 9000+ employees
• 24 COUNTRIES
• 1.5M RESTAURANTS
• 120M FOODIES EVERY MONTH
• 30M PHOTOS
• 10M REVIEWS
• 18M BOOKMARKS
12

13. INVENTORY
• Currently, 2 warehouses in Bengaluru & Delhi, combined capacity is of 9,000 metric ton (MT) per
month.
• Serves 1,000 restaurants in Bengaluru and 3,000 in Delhi, 20 additional warehouses in India by
end-2020 with investment of Rs 56 crore.
• To be built in Delhi, Bengaluru, Mumbai, Pune, Chennai, Hyderabad, Kolkata, Jaipur, Ahmedabad,
Chandigarh, Nagpur, Lucknow, Vadodara, Coimbatore, Kochi, Agra, Goa and Surat.
• Combined capacity of 90,000 MT and 700,000 sq ft with investment of Rs. 2.8 crore to access
35,000 restaurants.
BUSINESS LOCATION
• Zomato has offices at 6 locations in the world
Gurgaon(India), Jakarta (Indonesia), Lisbon(Portugal), Doha (Qatar)
Istanbul(Turkey), Dubai(UAE)
• Zomato provides services in more than 300 cities across India
13

14. GROWTH DRIVERS
Adding new cities and
offers to Zomato Golds
Drone delivery
International
expansion(currently in
23 countries)
14

15. 15