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We’ll be working through several phases
                                                  of a disruptive innovation project in fairly
                                                  short order including:
                                                  - Problem Definition
                                                  - Trend Spotting
                                                  - Scenario Development and Analysis
                                                  - Disruptive Idea Generation
                                                  - Idea Evaluation and Selection
                                                  - Prototyping and Interaction
                                                  - Idea Presentation




                                                                              August 15 -17
                                                                                       2012
                                                                             Shanghai China




                                                  Rapid
                                                  Disruptive
                                                  Innovation
                      Course Facilitator               “ Clear strategy, management commitment,
                                                       short timeframes, stretch goals and new
                  Jeffrey Phillips                     techniques + 8621 6132 9897
                                                                    and methods – force the team
                  an internationally recognised        to work in agrace.zhu@gm-laureate.com
                                                                    completely different way than
                  innovation expert, respected
                  author and World renowned
                                                       they normally do, encouraging more
                                                                    www.gm-laureate.com
                  Innovation Blogger                   disruptive ideas and better results ”




www.gm-laureate.com
Rapid Disruptive Innovation Workshop
 Overview                                                    10 Reasons to Attend
                                                               Understand linkages between innovation, strategy
In many organizations a false dichotomy is taken as            and business
innovation gospel. The choices offered are easy,               Use a proven 90 Day BHAG methodology to reduce
short, “safe” incremental innovation or difficult, time        innovation risk, uncertainty, investment and project
consuming, risky disruptive innovation. Although               length
disruptive innovation has been positioned as a key             Establish the strategic framework for a disruptive
to sustained competitive advantage and change the              innovation initiative for the best chance of success
game in the marketplace, companies seem to be more
willing to adopt incremental innovation which is safer.        Obtain techniques to spot unfolding and emerging
                                                               market opportunities and trends before competitors
So why organizations are reluctant to adopt
disruptive innovation? What are the factors that               Gain tools that deliver greater insights into unmet
make disruptive innovation seem so difficult and               or unarticulated customer needs
dangerous?                                                     Learn an efficient idea evaluation process that will
? First, it is risky and somewhat open ended.                  become the basis for finding more valuable disruptive
That means the costs and timeframes can be hard                ideas, and prioritizing them more quickly.
to determine.                                                  Increase the speed and quality of customer feedback
? Second, disruptive innovation is uncertain. It’s             to your ideas by learning the best rapid prototyping
much harder to define the likely outcomes, which               techniques
may lead to an increased chance of “failure”.
                                                               Move beyond product innovation to market and
? Third, there often aren’t clear processes to
                                                               business model innovation
use or maps to follow for disruptive innovation,
so teams are less familiar with the process.                   Learn numerous disruptive innovation case studies /
                                                               illustrations from leading businesses
However          our work has shown that the best
outcomes are generated when conducting projects                Over 6 hours of peer-to-peer networking
with outsized goals (disruption, radical innovation)
with appropriate methods, tools, and under tight
constraints, especially time constraints.                     About Jeffrey Phillips
The 3 Day Rapide Disruptive Innovation workshop               Jeffrey Phillips is a renowned innovation expert who
will provide a proven systematic 90 Day BHAG                  has helped businesses around the world achieve the
methodology to solve the issues preventing the                dream—the implementation of innovation as a
success of disruptive innovation. This methodology            consistent business discipline.
helps achieve the goal of disruptive innovation
in a more controlled framework, and lead to                   Jeffrey has led a number of innovation projects for
dramatically increased profits with less risk.                firms such as John Deere, GSK, Hewlett-Packard,
                                                              Raytheon, AIG, T. Rowe Price,WellPoint ,U.S. Bank
This workshop is a combination of lecture about the           and Veolia Water. He has also led executive level
approach and tools, and a hands-on workshop                   and MBA innovation programs for top universities
meant to impart the concepts. The attendees will              including Duke University, the University of Texas,
benefit by identifying a specific problem to solve or         the University of North Carolina, Georgetown University,
opportunity to address, and by reading some material          Carleton University, the University of Ottawa and the
in advance if possible. While there will be benefit           University of the Pacific.
gained by attending, much more knowledge is imparted
                                                              He is experienced in all facets of innovation, from
if the participants are actively involved in the exercises
                                                              trend spotting and scenario planning to ethnography
and have a specific problem or opportunity they wish
                                                              and idea generation, to innovation processes and
to address. The activities in the workshop are meant
                                                              developing a culture of innovation.
to demonstrate how to repeat a rapid, disruptive
project in their businesses, and can help accelerate          Jeffrey is also the author of best selling books Make
existing concepts and ideas as well.                          Us More Innovative and Relentless Innovation.




                              + 8621 6132 9897          grace.zhu@gm-laureate.com            www.gm-laureate.com
Rapid Disruptive Innovation Workshop                                                   AGENDA

   DAY 1: 15th AUGUST 2012
                                                       15:15 Idea Generation Facilitation/Techniques
                                                             • The importance of planning and the
    LAYING THE FOUNDATION                                      best practice
08:30 Registration and Coffee                                • Improving the facilitation of an Idea
                                                               generation session
09:00 Introductions
                                                             • Various tools to generate ideas with a
09:15 Overview of the Workshop                                 market demand
09:30 Innovation Strategy and Definitions
                                                       16:45 Exercise
      • Incremental vs. Disruptive
      • Examining innovation types                     16:15 Idea Evaluation and Selection
      • Reviewing strategies, methodologies,                 • Establishing an easy to use consistant
        processes that support or enable                       idea evaluation framework
        innovation                                           • Linking Ideas back to opportunity or
                                                               problem definition for selection
10:30 Exercise - Strategy Definition
                                                             • Using a simple but robust framework
10:45 Coffee Break
                                                       16:45 Exercise
11:00 Innovation Models
                                                       17:15 Problem Statements
      • Different types of innovation models
      • Role and structure of an innovation model
                                                       Homework: Trends/information about the problems
      • Identifying the appropriate innovation
                                                                 noted
        models for your organization
11:45 Exercise – Model Definitions
                                                            DAY 2: 16th AUGUST 2012
12:00 Networking Lunch
13:00 Innovation Measures/Metrics                       ESTABLISHING THE FRAMEWORK
      • The evolution of innovation metrics
      • Improving the accountability for innovation    08:30 Registration and Coffee
      • Key metrics to accelerate innovation           09:00 BHAG Overview - Big Hairy Audacious Goal
13:30 Customer Insights Tools                                • The concept of BHAG
      • Introduction of various tools                        • Why Disruptive Innovation is a BHAG
      • When and how to use Voice of the               09:45 Planning a 90 Day BHAG
        Customer, Ethnography, Needs Based                   • Understanding the procedure
        Investigation, Jobs to be Done and lead              • Establishing the goal and scope
        users                                                • Defining the measures
      • Understanding a Customer’s Journey,                  • Cost, risk and uncertainty
        and using a journey map to define                    • Aligning to corporate strategy
        innovation opportunities
                                                       10:30 Coffee Break
      • Using Strategy Canvas to identify new
        market                                         10:45 Problem/Opportunity Definition
14:15 Strategy Mapping                                 11:15 Exercise
      • Factors driving organizational choice of       The teams will work together to use a framework to
        innovative strategy                            ensure the problem or opportunity they’ll address is
                                                       well documented, appropriately scoped and narrowly
                                                       focused, so that the team can quickly move into
15:00 Coffee Break
                                                       valuable and relevant idea generation.
                                                       12:00 Networking Lunch




                          + 8621 6132 9897         grace.zhu@gm-laureate.com        www.gm-laureate.com
Rapid Disruptive Innovation Workshop                                                   AGENDA

13:00 Trend and Scenario Planning                      10:15 Idea Capture and Documentation
      • Identifying and synthesizing trends                  • Introducing a standard documentation
      • Finding information on trends and                      format for capturing and communicating
        competitve actions                                     the idea
      • Developing skills for gaining insights into    10:45 Coffee Break
        new market, products and services need         11:00 Exercise
      • Building scenarios
                                                       11:30 Rapid, iterative Prototyping
13:30 Exercise                                               • Types of Prototype
The teams will be asked to synthesize the info               • How, when and what to prototype
on trends and use it in context of their problem or          • How to use feedback from your
opportunity.                                                   prototyping sessions
                                                             • Enhancing innovation opportunity
14:30 Transforming Insights into Actions                       through rapid prototype
      • Identifying emerging opportunities
        before your competitor                         12:00 Networking Lunch
      • How do we apply insights to                    13:00 Exercise
        accomplish strategic goals                     The teams can choose any method to prototype
15:00 Coffee Break                                     their ideas, from sketches to modeling clay to found
                                                       objects to skits. The only important aspect here is
15:15 Exercise                                         that the prototype brings the idea to life and can be
The teams will take on the role of consumers or        readily understood by others, and is constructed of
customers to understand the costomers’ need, and       simple materials.
to examine if the stated problems have addressed
the costomer needs?                                    14:00 Prototype Presentation and Feedback

15:45 Revisite the problem statement                   15:00 Coffee Break

16:00 Exercise                                         15:15 Developing financial models

17:00 Recap/Next step                                  15:45 Exercise
                                                       16:15 Presenting concepts to steering teams
                                                       16:30 Exercise
   DAY 3: 17th AUGUST 2012                             17:00 Conclusion

TURNING IDEAS INTO ACTIONS
08:30 Registration and Coffee
09:00 Disruptive Idea Generation                        Who Should Attend ?
      • Using existing tools to generate ideas
      • Improving your team’s ability to                This workshop is designed for anyone who
        generate disruptive and actionable ideas        wants to radically improve their innovation
      • Examples include traditional brainstorming,     throughput, who wants to obtain a more
        brainwriting, guaranteed failure, analogies,    consistent and transparent innovation pipeline
        lateral thinking, TRIZ, SCAMPER ,etc.           and who wants to reduce risk and uncertainty
                                                        in the innovation process as a whole.
09:30 Exercise
the team will be encouraged to generate radical         Especially for directors and managers of New
or disruptive ideas that achieve the problem            Market/Business Development, Product
statement goals and align to trends and scenarios       Development, R&D and Innovation who want
previously developed.                                   to optimize their understanding and knowledge
                                                        of successful disruptive innovation




                           + 8621 6132 9897       grace.zhu@gm-laureate.com         www.gm-laureate.com

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Rapid disruptive innovation

  • 1. We’ll be working through several phases of a disruptive innovation project in fairly short order including: - Problem Definition - Trend Spotting - Scenario Development and Analysis - Disruptive Idea Generation - Idea Evaluation and Selection - Prototyping and Interaction - Idea Presentation August 15 -17 2012 Shanghai China Rapid Disruptive Innovation Course Facilitator “ Clear strategy, management commitment, short timeframes, stretch goals and new Jeffrey Phillips techniques + 8621 6132 9897 and methods – force the team an internationally recognised to work in agrace.zhu@gm-laureate.com completely different way than innovation expert, respected author and World renowned they normally do, encouraging more www.gm-laureate.com Innovation Blogger disruptive ideas and better results ” www.gm-laureate.com
  • 2. Rapid Disruptive Innovation Workshop Overview 10 Reasons to Attend Understand linkages between innovation, strategy In many organizations a false dichotomy is taken as and business innovation gospel. The choices offered are easy, Use a proven 90 Day BHAG methodology to reduce short, “safe” incremental innovation or difficult, time innovation risk, uncertainty, investment and project consuming, risky disruptive innovation. Although length disruptive innovation has been positioned as a key Establish the strategic framework for a disruptive to sustained competitive advantage and change the innovation initiative for the best chance of success game in the marketplace, companies seem to be more willing to adopt incremental innovation which is safer. Obtain techniques to spot unfolding and emerging market opportunities and trends before competitors So why organizations are reluctant to adopt disruptive innovation? What are the factors that Gain tools that deliver greater insights into unmet make disruptive innovation seem so difficult and or unarticulated customer needs dangerous? Learn an efficient idea evaluation process that will ? First, it is risky and somewhat open ended. become the basis for finding more valuable disruptive That means the costs and timeframes can be hard ideas, and prioritizing them more quickly. to determine. Increase the speed and quality of customer feedback ? Second, disruptive innovation is uncertain. It’s to your ideas by learning the best rapid prototyping much harder to define the likely outcomes, which techniques may lead to an increased chance of “failure”. Move beyond product innovation to market and ? Third, there often aren’t clear processes to business model innovation use or maps to follow for disruptive innovation, so teams are less familiar with the process. Learn numerous disruptive innovation case studies / illustrations from leading businesses However our work has shown that the best outcomes are generated when conducting projects Over 6 hours of peer-to-peer networking with outsized goals (disruption, radical innovation) with appropriate methods, tools, and under tight constraints, especially time constraints. About Jeffrey Phillips The 3 Day Rapide Disruptive Innovation workshop Jeffrey Phillips is a renowned innovation expert who will provide a proven systematic 90 Day BHAG has helped businesses around the world achieve the methodology to solve the issues preventing the dream—the implementation of innovation as a success of disruptive innovation. This methodology consistent business discipline. helps achieve the goal of disruptive innovation in a more controlled framework, and lead to Jeffrey has led a number of innovation projects for dramatically increased profits with less risk. firms such as John Deere, GSK, Hewlett-Packard, Raytheon, AIG, T. Rowe Price,WellPoint ,U.S. Bank This workshop is a combination of lecture about the and Veolia Water. He has also led executive level approach and tools, and a hands-on workshop and MBA innovation programs for top universities meant to impart the concepts. The attendees will including Duke University, the University of Texas, benefit by identifying a specific problem to solve or the University of North Carolina, Georgetown University, opportunity to address, and by reading some material Carleton University, the University of Ottawa and the in advance if possible. While there will be benefit University of the Pacific. gained by attending, much more knowledge is imparted He is experienced in all facets of innovation, from if the participants are actively involved in the exercises trend spotting and scenario planning to ethnography and have a specific problem or opportunity they wish and idea generation, to innovation processes and to address. The activities in the workshop are meant developing a culture of innovation. to demonstrate how to repeat a rapid, disruptive project in their businesses, and can help accelerate Jeffrey is also the author of best selling books Make existing concepts and ideas as well. Us More Innovative and Relentless Innovation. + 8621 6132 9897 grace.zhu@gm-laureate.com www.gm-laureate.com
  • 3. Rapid Disruptive Innovation Workshop AGENDA DAY 1: 15th AUGUST 2012 15:15 Idea Generation Facilitation/Techniques • The importance of planning and the LAYING THE FOUNDATION best practice 08:30 Registration and Coffee • Improving the facilitation of an Idea generation session 09:00 Introductions • Various tools to generate ideas with a 09:15 Overview of the Workshop market demand 09:30 Innovation Strategy and Definitions 16:45 Exercise • Incremental vs. Disruptive • Examining innovation types 16:15 Idea Evaluation and Selection • Reviewing strategies, methodologies, • Establishing an easy to use consistant processes that support or enable idea evaluation framework innovation • Linking Ideas back to opportunity or problem definition for selection 10:30 Exercise - Strategy Definition • Using a simple but robust framework 10:45 Coffee Break 16:45 Exercise 11:00 Innovation Models 17:15 Problem Statements • Different types of innovation models • Role and structure of an innovation model Homework: Trends/information about the problems • Identifying the appropriate innovation noted models for your organization 11:45 Exercise – Model Definitions DAY 2: 16th AUGUST 2012 12:00 Networking Lunch 13:00 Innovation Measures/Metrics ESTABLISHING THE FRAMEWORK • The evolution of innovation metrics • Improving the accountability for innovation 08:30 Registration and Coffee • Key metrics to accelerate innovation 09:00 BHAG Overview - Big Hairy Audacious Goal 13:30 Customer Insights Tools • The concept of BHAG • Introduction of various tools • Why Disruptive Innovation is a BHAG • When and how to use Voice of the 09:45 Planning a 90 Day BHAG Customer, Ethnography, Needs Based • Understanding the procedure Investigation, Jobs to be Done and lead   • Establishing the goal and scope users • Defining the measures • Understanding a Customer’s Journey, • Cost, risk and uncertainty and using a journey map to define • Aligning to corporate strategy innovation opportunities 10:30 Coffee Break • Using Strategy Canvas to identify new market 10:45 Problem/Opportunity Definition 14:15 Strategy Mapping 11:15 Exercise • Factors driving organizational choice of The teams will work together to use a framework to innovative strategy ensure the problem or opportunity they’ll address is well documented, appropriately scoped and narrowly focused, so that the team can quickly move into 15:00 Coffee Break valuable and relevant idea generation. 12:00 Networking Lunch + 8621 6132 9897 grace.zhu@gm-laureate.com www.gm-laureate.com
  • 4. Rapid Disruptive Innovation Workshop AGENDA 13:00 Trend and Scenario Planning 10:15 Idea Capture and Documentation • Identifying and synthesizing trends • Introducing a standard documentation • Finding information on trends and format for capturing and communicating competitve actions the idea • Developing skills for gaining insights into 10:45 Coffee Break new market, products and services need 11:00 Exercise • Building scenarios 11:30 Rapid, iterative Prototyping 13:30 Exercise • Types of Prototype The teams will be asked to synthesize the info • How, when and what to prototype on trends and use it in context of their problem or • How to use feedback from your opportunity. prototyping sessions • Enhancing innovation opportunity 14:30 Transforming Insights into Actions through rapid prototype • Identifying emerging opportunities before your competitor 12:00 Networking Lunch • How do we apply insights to 13:00 Exercise accomplish strategic goals The teams can choose any method to prototype 15:00 Coffee Break their ideas, from sketches to modeling clay to found objects to skits. The only important aspect here is 15:15 Exercise that the prototype brings the idea to life and can be The teams will take on the role of consumers or readily understood by others, and is constructed of customers to understand the costomers’ need, and simple materials. to examine if the stated problems have addressed the costomer needs? 14:00 Prototype Presentation and Feedback 15:45 Revisite the problem statement 15:00 Coffee Break 16:00 Exercise 15:15 Developing financial models 17:00 Recap/Next step 15:45 Exercise 16:15 Presenting concepts to steering teams 16:30 Exercise DAY 3: 17th AUGUST 2012 17:00 Conclusion TURNING IDEAS INTO ACTIONS 08:30 Registration and Coffee 09:00 Disruptive Idea Generation Who Should Attend ? • Using existing tools to generate ideas • Improving your team’s ability to This workshop is designed for anyone who generate disruptive and actionable ideas wants to radically improve their innovation • Examples include traditional brainstorming, throughput, who wants to obtain a more brainwriting, guaranteed failure, analogies, consistent and transparent innovation pipeline lateral thinking, TRIZ, SCAMPER ,etc. and who wants to reduce risk and uncertainty in the innovation process as a whole. 09:30 Exercise the team will be encouraged to generate radical Especially for directors and managers of New or disruptive ideas that achieve the problem Market/Business Development, Product statement goals and align to trends and scenarios Development, R&D and Innovation who want previously developed. to optimize their understanding and knowledge of successful disruptive innovation + 8621 6132 9897 grace.zhu@gm-laureate.com www.gm-laureate.com