Scholarly Communication and You: Liaison Outreach Strategies
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A presentation to library liaisons by Molly Keener, Scholarly Communication Librarian
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Scholarly Communication and You: Liaison Outreach Strategies
- 1. Liaison Outreach Strategies Z. Smith Reynolds Library August 10, 2010 Scholarly Communication & You
- 4. BACKGROUND TO THE “CRISIS”
- 6. Creation Dissemination Publication (Registration and Certification) Academic Library Publisher Editor Peer Reviewers Manuscript & IP Reformulation
- 8. Steelmakers Auto manufacturers Consumers Steel $ Cars $ Normal economy
- 9. Author Library Journal Article Publisher $ $ Gift economy P&T Grants Reputation Prestige
- 10. wholesale transfer of rights creates scarcity/monopoly drives prices up (inelastic market) Publisher IP
- 23. WHAT YOU CAN DO
- 30. “ My goal is now to have a conversation not a convert.”
Notas do Editor
- Simplify all of those actions to the process of formulation (generating new ideas, gathering data, formulating manuscripts), registration (this is my idea!), certification (peer review), dissemination (traditionally publication), and preservation
- For simplicity’s sake, let’s break the complex system of scholarship into just 4 phases (develop slide) that match the way we have mostly perceived the cycle in academic libraries (CLICK through) Then…….CHARACTERISTICS of this system: Well-established PROCESS for authors once a mss was submitted This process was LINEAR and FORMAL and CLOSELY MANAGED by publishers Note how little of the process is controlled by the author/researcher. Dissemination and Access largely controlled by EXTERNAL AGENTS, specifically, by publishers and libraries This system worked well enough to please researchers for many, many decades.. Now that system is under threat from a number of forces and change is happening very fast. Let’s take a look at THREE disruptive forces that are driving change in the SC System
- THIS IS TYPICAL, MARKET ECONOMY MARKET==THERE IS RECIPROCITY BETWEEN SUPPLIERS, PRODUCERS AND CONSUMERS IN THIS ECONOMY, YOU CAN BE SURE THAT BOTH STEELMAKERS AND AUTO MAKDERS PRICE ACCORDING TO DEMAND. THE FACT THAT BOTH DEPEND ON CONSUMERS TO WANT THE CARS THEY PRODUCE, AND BOTH KNOW THAT CONSUMERS HAVE A PRICE POINT BEYOND WHICH THEY WON’T GO, HELPS KEEP PRICE AND DESIRE FOR PROFITS IN BALANCE.
- Authors more or less oblivious because were seeking rewards in a separate system altogether (click for shapes); Two separate economies at work here! Prices rose astronomically; authors suffered no adverse consequence (because their rewards came from another system).
- Enlightened management of IP rights by authors is critical to creating a more sustainable system. When authors give all their copyrights to publishers, they give publishers the ability to create scarcity, which translates into very high prices for those who want access.