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Social crm-making-your-social-network-to-work-for-you
1. Social CRM - Making Your Social Network to
Work for You
Tuesday, 17th May 2011
2. Overview
• 15+ years Global Technology Integrator & Business Solutions Provider, Headquartered in
Edison, NJ
• State-of-the-art Technology Research & Development Centers in US, Canada and India
• 4000 employees with offices in US, UK, Canada, France, Germany, Malaysia, Singapore,
Middle-East and India
• Dedicated R&D Division to Offer Value Added R&D Services & Product Development
Services to the ISVs and SPs
• Emerging Technologies Specialization with the leading technology vendors alignment
• Pioneer in Industry Solutions Development (Insurance, Finance, E-Governance,
Consumer Electronics, Pharmaceutical & Telecom)
• Award Winning & Proven Partnership Program “Get IT Together” Partnership for ISVs,
VARs, SPs and SIs
• ISO and CMM Certified Solution Provider
3. Social Network– Facts & Figures
Facebook - ~30 billion / month
Twitter - ~25 billion tweets were sent out during 2010
>53% of US CMOs at Fortune 1000 companies launch corporate blog “it’s the cost of doing business today”.
~ $3.08 billion will be spent to advertise on social networking site during 2011
Wikipedia – One of the most visited & trusted site in the world – In 2010 it hosted 14 million articles for over
85K different contributors
Worldwide
distribution by
Industry - LinkedIn
Worldwide
distribution by Job
Function - LinkedIn
Sources
• Royal Pingdom
• eMarketer
• SlideShare
• Socialnomics
5. Social CRM
Tool to facilitate the Sales Person to have all the
social information of his accounts and contacts in
CRM.
Social CRM brings in all the social information
available in various platforms such as Twitter, Face
book, LinkedIn, etc. into CRM.
This enables Organizations to effectively manage
customer communications and interactions from
multiple sources - Social Media, and provide a CRM
unified view to search account information at ease.
7. Benefits
Social CRM offers instant visibility to News, New Events, New announcements, Events
and Conference, Participations, Awards, New releases, News, Revenue & Growth data
from the social networking sites for all your Accounts & Contacts
Allows your sales person to have stronger relationship with their customers by having all
these additional information handily.
Sales person need not browse through various website to collect all social information
for his accounts or contacts. Save time & Effort.
Easy to include various social networking sites and portals.
