1. MEDIA EVALUATION QUESTION 2
By Zoran Markovic

2.  My ancillary texts (magazine advert and digipack) are
very closely related to my music video, which is done by
the images, themes and the identity of the band. My
digipack and magazine adverts are created with images
of the band, which relates to my music video because
the band perform in it and this was done to ensure that
the band seem like stars. The shots of the band in black
and white are used in the digipack to show a connection
with the music video because in the video the band
performance parts are shown in black and white. The
band and album name stand out on the magazine
advert and in the digipack advert to reinforce the bands
identity. An image of the digipack is used on the
magazine advert to show a relation between the two
media products.

3.  I have researched digipacks and magazine adverts from
different bands such as „Foo Fighters‟ and „Arcade Fire‟. We
used bands of the same genre, in order to make sure that our
media products fitted into the genre. This then allowed me to
use these ideas as inspiration when I was constructing the
layouts of my digipack and magazine advert. In my magazine
advert, I included, reviews, ratings, links to the band‟s website,
links to social network sites and a release date etc. The links
to social network sites will appeal to my target audience of
teenagers because they are the group of society who use
these websites the most. The use of including reviews and
ratings was to persuade the audience to purchase the
product, so that they spend money. For my digipack I included
the record label logo, parental advisory logo and track listing
etc. The layout for my magazine advert and digipack was
used on purpose so that the all of the text was clear especially
the band name and album name, and also so that the images
stand out.

4.  My digipack and magazine advert were also connected
because I used similar images which had similar editing done
to each so that they related to each other. The edited images
are also similar to some of the shots in the music video as
they have also been edited to look similar. Also the text used
on the ancillary texts for the band and album name were the
same to create a connection between the two media products.
The rest of the text was different to the band and album name
but the same as everything else. As well as the same font
being used for my ancillary texts, the colours of the font used
were same, again to establish a connection between the
media products. The images used for the digipack and
magazine advert all contain the band members and part of the
music video does as well, this is to enhance the band‟s
identity. Throughout my media products, I managed to achieve
continuity without being too repetitive.

5.  The costumes used for in all of our media products are similar
to each other to show a connection and also fit into the genre
of indie and also shows the youthfulness aspect of our media
products to relate to our target audience. The lighting used in
the images and shots we have taken is similar to show the
similarity between them, so that this style of lighting will be
associated with „Kagoule‟.
 “a star is an image constructed from a range of materials” –
Richard Dyer. We have conformed to this theory by related
our media products (music video, digipack and magazine
advert) together, to create the star image.
 The images chosen for our digipack and magazine were
chosen to promote the band and also so the audience can
familiarise with them by making the band seem friendly.