A presentation made by Joe Webb of DealerKnows Consulting and Christian Salazar of DealerFire. "How to Get Promoted, Do What You Want, Make More Money, or Quit!"

1. Twitter: #DD14 #MeFirst
Digital Dealer 14: Presentation
How to Get Promoted,

2. Twitter: #DD14 #MeFirst
Digital Dealer 14: Presentation
Do What You Want,

3. Twitter: #DD14 #MeFirst
Digital Dealer 14: Presentation
Make More Money,

4. Twitter: #DD14 #MeFirst
Digital Dealer 14: Presentation
Or Quit.

5. Who is Joe Webb?
H2DB: DealerKnows
Twitter: @zonewebb

6. Who’s Christian Salazar?
H2BD: DealerFire
Twitter: @christians82

7. A couple quick questions.
H2DB: Audience

8. Upward mobility.
H2DB: Ascension

9. Get Promoted.
H2DB: Promotion

10. Be vocal.
H2DB: Talk

11. H2DB: TalkH2DB: Talk
Define the need.
New Opportunity
or
Existing position?

12. H2DB: TalkH2DB: Talk
Share examples with ownership.
Proof of skill
Compare with stores,
not with people

13. H2DB: TalkH2DB: Talk
Prove yourself.

14. H2DB: TalkH2DB: Talk
Like the taste.

15. H2DB: TalkH2DB: Talk
Talk of time investment.
Will you have to retain
your current duties?
Will you be able to
dedicate more time?
What time frame before
you show results?

16. H2DB: TalkH2DB: Talk
Job description.
What I want to do
or
What I would do

17. H2DB: TalkH2DB: Talk
What’s in it?
Job Title
Salary Range
Purpose of Position
List of Duties to be Performed
Hierarchy
Skills Possessed
Work Location and Hours

18. H2DB: TalkH2DB: Talk
Indispensable?

19. H2DB: Preparation
Find your replacement.

20. H2DB: Preparation
Make your pitch.

21. H2DB: Duties
Do what you want.

22. H2DB: Duties
Fun stuff.

23. H2DB: Where
Discrepancies.
Reputation
No Social Engagement
Competition
20 Group

24. H2DB: When
Save time.

25. H2DB: When
Off hours.

26. H2DB: Proof
Show successes.
- Specific Examples
- Timeline
- Effort
- Reasonable Expectations
- Use Visuals
Improved reputation?
Increased social engagement?
Captured market share?
Generated $ Dollars $ ?

27. H2DB: Write
Marketing plan.
What’s the problem?
Who is the target customer?
What is the competition doing?
What is the dealership’s proposition?
How will it generate business/dollars?
What is the budget?
What is the timeline?
Who will be handling what duties?
What is the communication strategy?
What is the content plan?
How will it be measured?
What will be the anticipated results?

28. H2DB: Do
Dive in.

29. H2DB: Moolah
Make more money.

30. H2DB: Perform
Do your job better.

31. H2DB: Effort
Try harder.

32. H2DB: Effort
Payoff.

33. H2DB: Learn
Educate yourself.
Don’t wait for someone else
Seek it out
Pay for it

34. H2DB: Boss
Manage yourself.

35. H2DB: Boss
Negotiate.

36. H2DB: Pay plan
Get a raise.
Show profitability
Get existing examples
Devise multiple new examples
Base it on current worth, not
expectations
Base it on others at the
dealership vs. profitability to
the store
Show trends
Get another offer
Be humble / Be confident

37. H2DB: Quit
When all else fails.

38. H2DB: Quit
Four reasons.
Better opportunity for upward mobility
Responsibilities more in line with your passion
More money
Uncomfortable work environment

39. H2DB: Quit
Yes it is.

40. H2DB: Quit
Before you do.
Get another offer
Talk to your reps
Don’t use “quitting” as a play
Document yourself
Back-up your intellectual property

41. H2DB: Quit
When you do.
Give fair notice
Make it about personal goals,
not personal feelings
Don’t burn bridges
Offer to train a replacement
Hand over all credentials
Stay positive
Do your job

42. H2DB: Quit
What you’ve gotten.

43. H2DB: Quit
What you want to do.

44. H2DB: Quit
What you want to do.

45. H2DB: Quit
What you want to do.

46. H2DB: Quit
What you want to do.

47. H2DB: Quit
What you want to do.

48. H2DB: Quit
Be free.

49. H2DB: Fin
Joe and Christian.