Seo Presentation Shanti Business School by Zohdi Rizvi(19 08 2010)
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In this presentation, Internet Marketer, Zohdi Rizvi, walks you through the world of Online Marketing especially SEO. Part 2 will be on Social Media Marketing Zohdi Rizvi Founder Kitaab Market & Online Marketing Head http://www.kitaabmarket.com
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Seo Presentation Shanti Business School by Zohdi Rizvi(19 08 2010)
- 1. Internet Marketing : SEO (A Walkthrough to online success) PART 1 Zohdi Rizvi Founder, Kitaab Market Twitter: @zohdi_rizvi
- 7. Internet Marketing Defined! Before we understand the terms first understand this: INTERNET & MARKETING Marketing is the process by which companies create customer interest in products or services It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. So, how does that connect…?
- 8. You (marketer) can now push your Products worldwide with just a click of a mouse button..! Isn’t interesting?
- 9. Definition of Internet Marketing Internet marketing , also referred to as i-marketing , web-marketing , online-marketing or e-Marketing , is the marketing of products or services over the Internet. “ Over the years, marketing has evolved through three stages that we call as Marketing 1.0., 2.0., and 3.0. Many of today’s Marketers still practice Marketing 1.0 (Product Concept) , some Practice Marketing 2.0 (Marketing Concept) and a few are moving into Marketing 3.0 (Internet Marketing). The greatest Opportunities will come to marketers practicing 3.0. ” says, Philip Kotler , 21 st century renowned Marketer Reference: Marketing 3.0 From Products to Customers to Human Spirit
- 10. DIMENSION(s) OF INTERNET MARKETING
- 12. Search Engine Marketing: SEO & PPC S earch E ngine O ptimized (Organic) Result P ay P er C lick Sponsored Ads Results
- 13. How Search Engine Works?
- 14. Are you saying, I don’t get it? No problem Check this official Google Video How Search Works: http://www.youtube.com/watch?v=BNHR6IQJGZs
- 17. Search Engine Optimization S earch E ngine O ptimization ( SEO ) On-Page Optimization Search Engine Weightage:20-25% Off-Page Optimization Search Engine Weightage:75-80%
- 20. Optimized Web Page: Search Engine View <html> <head> <meta name="description" content=“THE INTERNET & THE FUTURE OF MARKETNG: INTERACTIVE EXPLORATION…..” /> <meta name=“keywords content=“internet marketing,internet,marketing,future of marketing” /> <title> Internet Marketing | the future of marketing </title> </head> <body> <h1> Welcome to Internet Marketing </h1> <br /> <img src=“ internet-marketing.png ” alt=“internet-marketing” /> <a href=“ internet-marketing.html ”>Get full info on Internet Marketing </a> </body> </html>
- 21. Authority is Determined by Links
- 27. Thank You Q & A Zohdi Rizvi Founder and Online Marketing Head @kitaabmarket Twitter: @zohdi_rizvi Email: zohdi.rizvi@gmail.com Facebook: http://www.facebook.com/rizvi.zohdi LinkedIn: http://www.linkedin.com/in/zohdirizvi