The document describes Zocial Action Box (ZAB), a social media engagement engine created by iPen and Pixilla for branded events. ZAB allows event attendees to check-in, share photos, and draw on a touchscreen that are then posted to their social media timelines, amplifying awareness of the event. It also measures engagement through metrics like check-ins and photos shared. The document provides details on how ZAB works through registration, receiving a wristband, checking in, and sharing content via different interactive stations.

1. Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

2. Zocial Action Box
Zocial Action Box
“Social media engagement engine”
“Social media
engagement events, concerts,
for branded
engine”
product launch or red carpet event
for branded events, party-goer’s timeline.
that linked to
concerts,
product launch or red
carpet event that
linked to partygoer's
timeline.
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

3. why change
How to manage when Old
Media and New Media
Collide…
“..Not only emerging technologies
but on emerging cultural practices..”
H. Jenkins, Professor of Comparative Media, MIT
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

4. real-time marketing
Use real-time
marketing
effectively at
events..
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ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

5. key concept
Technology.
Engagement.
Amplification.
Measurement.
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

6. show case
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ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

7. 7148
680
IN
12
F
@
Checked-in
Photo Shared
hours from 3,570
Attendees (10k++)
First launch
on Aug 24, 2013 @ Impact Arena
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

8. 531
257
IN
2
Checked-in
Second launch
on Sep 27, 2013 @ Town in Town Hotel
Photo Shared
hours from 272
Attendees (352++)
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

9. How does it work?
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ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

10. 5 easy steps
to get Z.A.B.
Step 1: Registration
Step 2: Fill in you info
Step 3: Receive your code
Step 4: Get wristband
Step 5: Check in
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

11. Registration
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

12. Receiving wristband to check in
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

13. Post on Attendees’ Timeline
Photo Frame
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

14. Check in & Share on FB
Facebook album
Facebook wall
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

15. 3 products
t h a t’ s
h o t
!!!
Check-in Kiosk
: Wrappable Signage Check-in
Photo Booth
: Self-Shooting Camera
Zign Booth
: Digital Drawing Touchscreen TV
with Professional Photographer
Remarks : Mobile Check-in is available for movable campaign
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

16. 1
Check-in
“I’m at Cool Party!”
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

17. Post on Facebook Timeline
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

18. Photo Booth
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
2
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

19. Photo Booth
Take a Photo (Self-Shooting)
Tag friends
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

20. Post on Facebook Timeline of Attendees
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

21. Post on Fanpage Wall and Photo Album
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

22. Zign Booth
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
3
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

23. Zign Booth
Be shot by Professional Photographer
Draw a funny idea
Tag friends
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

24. Post on Facebook Timeline of Attendees
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

25. Post on Fanpage Wall and Photo Album
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

26. That’s all we need !!!
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE

27. Please contact us
081.444.7961, 089.140.6818, 02.115.9944 - 5
Confidential and for internal user only. iPen and Pixilla reserved the rights to its exclusivity, original ideas and creativity which cannot be duplicated without permission.
For more information
/ZocialActionBox
ZAB | SOCIAL MEDIA ENGAGEMENT ENGINE