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The Future of Magazines
• http://www.youtube.com/watch?v=VFb1DXoC
  biY&feature=related
• http://www.youtube.com/watch?v=JefdzMQ4
  pws&feature=related
• http://www.youtube.com/watch?v=Gel9C85v
  ZWM&feature=related
• http://www.youtube.com/watch?v=Ppr9bd9T
  Rfw
Definitions

L.O. To understand new media
         terminology
Web 2.0
• Web 1.0 was the first version of the Internet –
  a one way communication, from the sender to
  the receiver
• Web 2.0 is what we know the Internet to be
  now – a two way communication between the
  sender and the receiver
‘Prosumer’
• A ‘prosumer’ is a combination of the words:
  – Producer
  – Consumer
• With the advancements of technology it is
  possible for us all to be film producers and
  distributors (Youtube)…because of this we ask
  more and expect more from media texts…
• You need to be able to discuss how NME and
  Metal Hammer allow audiences to be
  prosumers…
Convergence
• Technological Convergence:
  Convergence of technology occurs when multiple
  products come together to form one product
  with the advantages of all of them.
• Magazine Example: NME website; you cannot
  only read articles from the physical magazine
  (which have converged onto the internet) but you
  can also listen to NME Radio station (this is a
  multiplatform approach).
• Real Video in print
Synergy
•   Synergy:
     The interaction of two or more forces so that their combined effect is greater than
     the sum of their individual effects.
     In the context of the media it can be the promotion and sale of a product (and all
     its versions) throughout the various subsidiaries of a media conglomerate. For
     example, films, soundtracks or video games. To give a detailed example the
     Spider-Man films had toys of webshooters and figures of the characters made, as
     well as posters and videogames, this resulted in the creation of more revenue for
     the creators of the Spider-Man franchise than if they had just released the one
     film.
•   Magazine example: NME Radio Station/sponsorship of festivals and events =
    synergised marketing
•   The advancement of technologies has also allowed for greater synergy. For
    NME, the tweets and Facebook updates and RSS feeds encourage listeners of the
    podcast. The podcast drives subscribers to the website. The website drives fans to
    the free information. The links among all these activities become the synergy
    where activity in one area improves the entire experience.
Viral Marketing

• Viral Marketing
  Definition: A marketing technique aiming at
  reproducing "word of mouth", usually on the
  internet and through existing social networks.
  • http://www.youtube.com/watch?v=TnzFRV1LwIo
  • Signs
  • Texting and Driving
Guerrilla Marketing
• Guerrilla Marketing
  Definition: The use of unconventional and low
  cost marketing strategies to raise awareness of
  a product.
  E.g. Putting up ‘wanted’
  posters/commissioning works of graffiti
UGC
• UGC – USER GENERATED CONTENT
Content that has been generated be the
user/consumer.
Magazine example: music reviews; forums;
vlogging; podcasting
USP
• Unique Selling Point
Making a product different from a
competitor/another product in the same
market; making it unique
POD
• Point of Difference
Differentiating a product from another; making it
unique; the actual way in which a product is different
from another in the same market

Example sentence; the USP and perhaps the POD of
NME compared to Metal Hammer is that they offer a
multi-platform website that allows consumers to surf
their site; whilst listening to their radio station and
watching their TV channel.
UPB
• Unique Perceived Benefit
What the consumer believe they will get from
that product; what do the consumers believe
they will gain/benefit from using the product?

This could be linked to mainstream/niche
magazines; the community created through
forums etc; therefore resulting in loyal
consumers
NMT
• NMT – New Media Technology

• Refers to on-demand access to content any
  time, anywhere, on any digital device, as well
  as interactive user feedback, creative
  participation and community formation
  around the media content.
Terminology
• Loyal Consumers/Brand loyalty:
Consumer commitment to re-purchase the same brand/the same magazine;
NME consumers are extremely loyal and trust the brand to be truthful and to
meet their needs
• Proliferation
 Definition: A rapid increase in the number of a certain type of product.
• Multi-platform
 A multi-platform series is a form of entertainment where the story is told
 over a range of media platforms; such as magazines, radio station, videos,
 podcasts
• Vertical Integration
Absorption of several firms into a single firm involved in all aspects of a
product's manufacture from raw materials to distribution.
Homework
For next lesson:
• Revise terminology for test next lesson
• Have your Future of magazines work ready to upload
  to Learnzone.

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Definitions

  • 1. The Future of Magazines • http://www.youtube.com/watch?v=VFb1DXoC biY&feature=related • http://www.youtube.com/watch?v=JefdzMQ4 pws&feature=related • http://www.youtube.com/watch?v=Gel9C85v ZWM&feature=related • http://www.youtube.com/watch?v=Ppr9bd9T Rfw
  • 2. Definitions L.O. To understand new media terminology
  • 3. Web 2.0 • Web 1.0 was the first version of the Internet – a one way communication, from the sender to the receiver • Web 2.0 is what we know the Internet to be now – a two way communication between the sender and the receiver
  • 4. ‘Prosumer’ • A ‘prosumer’ is a combination of the words: – Producer – Consumer • With the advancements of technology it is possible for us all to be film producers and distributors (Youtube)…because of this we ask more and expect more from media texts… • You need to be able to discuss how NME and Metal Hammer allow audiences to be prosumers…
  • 5. Convergence • Technological Convergence: Convergence of technology occurs when multiple products come together to form one product with the advantages of all of them. • Magazine Example: NME website; you cannot only read articles from the physical magazine (which have converged onto the internet) but you can also listen to NME Radio station (this is a multiplatform approach). • Real Video in print
  • 6. Synergy • Synergy: The interaction of two or more forces so that their combined effect is greater than the sum of their individual effects. In the context of the media it can be the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate. For example, films, soundtracks or video games. To give a detailed example the Spider-Man films had toys of webshooters and figures of the characters made, as well as posters and videogames, this resulted in the creation of more revenue for the creators of the Spider-Man franchise than if they had just released the one film. • Magazine example: NME Radio Station/sponsorship of festivals and events = synergised marketing • The advancement of technologies has also allowed for greater synergy. For NME, the tweets and Facebook updates and RSS feeds encourage listeners of the podcast. The podcast drives subscribers to the website. The website drives fans to the free information. The links among all these activities become the synergy where activity in one area improves the entire experience.
  • 7. Viral Marketing • Viral Marketing Definition: A marketing technique aiming at reproducing "word of mouth", usually on the internet and through existing social networks. • http://www.youtube.com/watch?v=TnzFRV1LwIo • Signs • Texting and Driving
  • 8. Guerrilla Marketing • Guerrilla Marketing Definition: The use of unconventional and low cost marketing strategies to raise awareness of a product. E.g. Putting up ‘wanted’ posters/commissioning works of graffiti
  • 9. UGC • UGC – USER GENERATED CONTENT Content that has been generated be the user/consumer. Magazine example: music reviews; forums; vlogging; podcasting
  • 10. USP • Unique Selling Point Making a product different from a competitor/another product in the same market; making it unique
  • 11. POD • Point of Difference Differentiating a product from another; making it unique; the actual way in which a product is different from another in the same market Example sentence; the USP and perhaps the POD of NME compared to Metal Hammer is that they offer a multi-platform website that allows consumers to surf their site; whilst listening to their radio station and watching their TV channel.
  • 12. UPB • Unique Perceived Benefit What the consumer believe they will get from that product; what do the consumers believe they will gain/benefit from using the product? This could be linked to mainstream/niche magazines; the community created through forums etc; therefore resulting in loyal consumers
  • 13. NMT • NMT – New Media Technology • Refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content.
  • 14. Terminology • Loyal Consumers/Brand loyalty: Consumer commitment to re-purchase the same brand/the same magazine; NME consumers are extremely loyal and trust the brand to be truthful and to meet their needs • Proliferation Definition: A rapid increase in the number of a certain type of product. • Multi-platform A multi-platform series is a form of entertainment where the story is told over a range of media platforms; such as magazines, radio station, videos, podcasts • Vertical Integration Absorption of several firms into a single firm involved in all aspects of a product's manufacture from raw materials to distribution.
  • 15. Homework For next lesson: • Revise terminology for test next lesson • Have your Future of magazines work ready to upload to Learnzone.