The Economics of Abundance

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Presentation given at Pop!Tech 2006

Educação Tecnologia

THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired

“ Waste Storage” “ Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message” (Remember “Your mailbox is full”? What was that about?)

For the first time in history, complexity is free

The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Forbes Time Fox News Biz Week PBS NPR MNSBC MTV CBS News CBS News CNN Money Telegraph CBC.ca Sydney Morning Herald SJ Merc Chic Trib Reuters IHT WSJ Economist FT ESPN Post-Gazette PR Newswire

BUSINESS MODEL ,[object Object],[object Object],[object Object],[object Object]

RULES ,[object Object],[object Object],[object Object],[object Object]

SOCIAL MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object]

DECISION PROCESS ,[object Object],[object Object],[object Object],[object Object]

MANAGEMENT STYLE ,[object Object],[object Object],[object Object],[object Object]

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The Economics of Abundance

1. THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired

2. What happens when things get free?

4. Alan Kay, Xerox PARC (1972)

5. “ Waste Transistors”

6. “ Waste Storage” “ Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message” (Remember “Your mailbox is full”? What was that about?)

7. “ Waste Bandwidth”

8. For the first time in history, complexity is free

9. Scarcity Abundance

10. Scarcity Abundance

11. Scarcity Abundance

12. Scarcity Abundance

13. Scarcity Abundance

14. The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Forbes Time Fox News Biz Week PBS NPR MNSBC MTV CBS News CBS News CNN Money Telegraph CBC.ca Sydney Morning Herald SJ Merc Chic Trib Reuters IHT WSJ Economist FT ESPN Post-Gazette PR Newswire

15. Scarcity =

16. Abundance =

17. Scarcity: “Guess”

18. Abundance: “Measure”

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26.