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Zing Me - Build brand engagement with Zing Me

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Building Brand Engagement with Zing Me NGUYỄN VĂN ĐỨC TRỌNG Web Business Development – VNG Corporation
New Section Who Are Using Zing Me? http://open.zing.vn
Zing Me Users are Young 6.8 M users http://open.zing.vn Age group: 18 - 24 39% Age group: 13 - 17 38% Age group: 25 - 35 12%
Daily Activities http://open.zing.vn Make friends Share status Write on wall Share Photo Write blog Play social games Chat
Zing Me is a Social Platform for Communication ,[object Object],[object Object],[object Object],[object Object],http://open.zing.vn Users tend to be more social
What Do They Care About? ,[object Object],http://open.zing.vn Make friends and join communities who share the same thoughts and hobbies Self expression and differentiation : users want to be cool Love to get new gadgets
New Section Why Should Agencies Care? http://open.zing.vn
“ Vietnamese are very open to brand interaction online ” – TNS 2010 http://open.zing.vn
Zing Me is an OPEN Platform Zing Me is open to brands to engage with users and bring added-value content to users http://open.zing.vn
Zing Me Tool Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://open.zing.vn
Why Use Zing Me ,[object Object],[object Object],[object Object],http://open.zing.vn
New Section How To Engage With Zing Me Users? http://open.zing.vn
How to Engage With Zing Me Users? http://open.zing.vn
New Section 1. Engage Your Community http://open.zing.vn
Fan Page is Your Brand Community ,[object Object],[object Object],http://open.zing.vn
Fan Page http://open.zing.vn
Fan Page – Applications http://open.zing.vn
Engage Your Community ,[object Object],[object Object],[object Object],[object Object],http://open.zing.vn
Engage Your Community Identify existing communities http://open.zing.vn
Engage Your Community Host discussions around your customers’ interests http://open.zing.vn
Engage Your Community Provide fans with branded digital goods. http://open.zing.vn
New Section 2. Drive Action http://open.zing.vn
Take Action ,[object Object],[object Object],[object Object],[object Object],http://open.zing.vn
Take Action Provide coupons and exclusive offers for fans
Take Action ,[object Object],[object Object],[object Object],Build your own application or game http://open.zing.vn
Take Action Host contests and promotions http://open.zing.vn
New Section 3. Measure Success http://open.zing.vn
Measure success “ Successful brands establish success metrics prior to beginning any campaign. ” – Kevin Barenblat, Context Optional
Measure Success http://open.zing.vn Brand Impact Metrics Measurement Reach Impressions, fans Impression Pageview number on Fan Page Number of fans Engagement Clicks, Interactive actions Number of Comment on Feed Number of Like on Feed Number of Click Number of Wall Post Action Clicks, entries CTR Number of contest entries Web traffic generated
In Summary ,[object Object],[object Object],[object Object],http://open.zing.vn
Contact http://open.zing.vn
[object Object],[object Object],[object Object],[object Object],http://open.zing.vn
New Section Thank you! http://open.zing.vn

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