My|Phone – the first and only Filipino mobile phone brand that offers dual SIM mobility – grew from a favor for friends to try out a local mobile phone brand in an attempt to join the playing field of established international giants. Three years down the line, My|Phone has proven to be a definitive contender in the Philippine mobile phone landscape, consistently averaging significant sales figures. The response has driven My|Phone to continuously strive to develop better phones at much affordable prices.

1. 10 STEP Marketing Plan for My|Phone Zhu,Chaofan (James) February 2011

4. Positioning to the Primary Target Market Part 1: Steps 1 to 5

6. I want to contact with my friends and family Through call and texts Important communication tool Pinoy Use Pinoy Phone!

10. My|Phone has the highest speed with different prices Price vs. Model Matrix Price/Model Camera Type (SIM/s) Bluetooth + P 1000 + P 2000 + P 3000 + P 4000 +P 5000 TV

11. My|Phone unique positioning is shown in this competitive map Positioning vs. Brand Matrix Myphone Cherry China Phone Month of Quality Unlimited usage Appendant Devices Applications( Java) Camera Functions Nationwide coverage Stable signal Saving money

15. 5b. Based on ABS-CBN News, where Globe Broadband share is 59%, total market size is 1.7 million Source: http://www.pinoyprogress.com/showthread.php?t=981&page=2

18. The Marketing Mix Strategy Part 2: Steps 6 to 10

19. 6a. My|Phone categoried is dominated by 3 major brands

21. 7. My|Phone promo sales with Sun Cellular

22. 8a. Promo: The first Music Album Phone

23. 8b. Cherry and China Phone

26. SUMMARY

29. 10 STEP Marketing Plan for My|Phone Zhu,Chaofan (James) February 2011