SlideShare uma empresa Scribd logo
1 de 35
Baixar para ler offline
content driven performance
www.linkstorm.net
Linkstorm is a turnkey digital advertising delivery platform for brands to
engage consumers through online display ads and targeted content delivery.
We combine exclusive and proprietary patented banner ad units and serving
technology that enables brands to engage through standard media
placements anywhere on the web or mobile. We work seamlessly with brands,
creative agencies, media agencies, ad networks, and ad exchanges to create
consumer brand engagment. All our Units are built to strict IAB guidelines and
we are certified across multiple RTB’s, DSP’s and publisher sites.
CLICK HERE FOR LIVE DEMO
Increase revenue of existing inventory with a better
performing ad unit. Certification is easy.
Increase qualified leads and gain valuable insights
on your customers. Direct Response our specialty.
Deliver performance to your clients via strategy
integration, product delivery and marketing solution.
www.linkstorm.net
We are a Navigation Menu that quickly and easily overlays any
existing ad format and lets the customer decide where they want to
go…Increased, qualified click-through and conversion rates via
higher engagements and deeper customer insights. Instant,
universal updates that works across all platforms, networks, and
RTB Ad Networks as well mobile and tablet environments.
www.linkstorm.net
CLICK HERE FOR LIVE DEMO.
Certified by DSPs Turn, MediaMath,
AppNexus on the demand side as well as
Google AdX, Yahoo, Right, Xaxis, Pubmatic, Casale
Media, IPG/Cadreon, Omnicom/Accuen.
Direct Response Advertising, User Acquisition,
AdTraffic Generation, AdServing, Content Linking
We Drive High Performance Marketing
CLICK HERE FOR LIVE DEMO
www.linkstorm.net
• More click-throughs
• More conversions
• More Leadgen
• Detailed insights & data
• Universal updating
• Delivery Optimization
• Contextual Targeting
• Premium Inventory Unit
The company’s patented IP and delivery system significantly
improves a brand’s ability to leverage/engage users with
relevant display ads, content delivery and social streams.
CLICK HERE FOR LIVE DEMO
www.linkstorm.net
MRM asked DoubleClick to ―copy‖ a Linkstorm Chevy ad
DoubleClick produced an expandable with all the same
links, but all in a single expanded footprint. (Our Technology
enables a consumer feels like they’re progressing down a
path of their own choosing.)
Linkstorm outperformed DoubleClick 8-to-1 at the first
level of choices (the various car models), with 32% of all
clicks being on a specific car model vs. 4% for DC
Linkstorm outperformed DoubleClick 25-to-1 at the
second level of choices (model-specific links to Fuel
Efficiency, Safety Record, Warranty Info, Locate a Dealer,
etc.), with 25% of the clicks vs 1.3% for DC
Overall, 80% of all Linkstorm clicks were clicks on the
menu itself – i.e., the deeper, more self-qualified, better-
converting clicks – versus 5% for DoubleClick.
www.linkstorm.net
Linkstorm vs non-Linkstorm – rigorous A/B
tests
(same websites, same placements on page, same times of day)
CLICK-THROUGHRATE
DIFFERENTIAL
500%
358%
214%
525%
268%
339%
192%
NON-LINKSTORM
www.linkstorm.netwww.linkstorm.net
Set Target Audience & Objective
Deliver Ad Impressions
Create Ads and Audience Models
Track Actions & Optimize in flight
Optimizable Conversion EventsAnalytic Insights & RT Reporting
Launch campaign ads & optimize
delivery to improve the incremental
lifts. Akamai on our backend.
Campaign-specific audience models
and data-driven designer segments
based on each clients/brands goals.
Adapt models to focus on user
segments with highest lift regarding
contextual strategy. Video, direct
response and leadgen.
Track and analyze user’s actions and
engagment via the ad unit. Real-time
performance tracking with efficiency
and scale.
Launch campaign ads & optimize
delivery to improve the incremental lift
in desired metrics in real-time.
Define consumer types, creative
assets and campaign objectives.
Build Strategy around both
performance and engagement.
www.linkstorm.net
We work seamlessly with brands, media agencies, AdNetworks and AdXchanges
to create and deliver both consumer and enterprise brand engagement. All our
units are built to strict IAB guidelines and are certified across multiple RTB’s,
DSP’s and PUB’s with proven performance across multiple B2C & B2B verticals.
www.linkstorm.net
A Simple Rollover Activates the
Menu and Our Engine
Standard IAB
Expandable Ad Unit
CLICK HERE FOR LIVE EXAMPLE
www.linkstorm.net
www.linkstorm.net
Microsite Functionality
www.linkstorm.net
Drive Users Directly into the Social Grid while
Interacting Directly with your Fan Base
CLICK HERE FOR LIVE DEMO
Film & Television
• Product Release : May 2013 1st Live Campaign/10m+ imp
• Music Lifestyle Focused. Engagment/Subscription Vehicle.
• Multi-Tiered CPA > PPC> PPL> Pay per Signup
Qello/App Unit
www.linkstorm.net
CLICKCLICKCLICKCLICK
• Product Release : June 2013 1st Live Campaign/10m+ imp.
• 5 more units in production cue. Conversion Driven, High CPM
• Music Lifestyle Focused. Engagment Vehicle. Premium Ad Unit.
AdSmash/Lifestyle
CLICK HERE FOR LIVE DEMO
Consumer/Retail
Drive Customers Directly to the Checkout Counter
CLICK HERE FOR LIVE DEMO
This unit highlights Linkstorm's e-commerce transaction capabilities. Upon
rollover, Father's Day shoppers browse from a selection of digital cameras and
are able to make a secure purchase all within the Linkstorm Banner.
www.linkstorm.net
Financial Services
Promote Multiple Products in a Single Ad Unit
www.linkstorm.net
Using a Linkstorm menu, E TRADE is able to promote multiple products
(Trading, Banking, Mobile pro) to prospective clients in a single creative. After
selecting a product of interest, a secondary menu allows clients to link directly
to the offer of their choice.
CLICK HERE FOR LIVE DEMO
Pharmaceutical
www.linkstorm.net
Effective Marketing with ISI Compliance Built in.
Delivery thru static or scrolling source on Banner.
.
Actos uses a Linkstorm menu to educate diabetics on how to achieve a healthier lifestyle,
and provide tools and links to do so (i.e. BMI calculator, exercise guide, etc.). Additionally,
the menu surfaces Actos product information and includes a link to capture user
registrations.
CLICK HERE FOR LIVE DEMO
www.linkstorm.net
Universal Updating on the Fly
Travel & Hospitality
CLICK HERE FOR LIVE DEMO
With the ability to optimize and swap out banners on the fly, Expedia uses
Linkstorm to surface continuously changing offers by destination city and drive
west coast users to geo-targeted landing pages.
www.linkstorm.net
Drive Targeted Users to Brand Offers
Telecom/Mobile
CLICK HERE FOR LIVE DEMO
A banner "rollover" surfaces 5 no annual contract phones eligible for the
"Unlimited Nights and Weekends" offer. Selecting the phone of their choice, a
secondary menu displays a large image of the phone and allows users to link
directly to details, payment plans, and offers.
Click on the below images in slide show
in Action
www.linkstorm.net
What analytics are available?
Linkstorm offers a whole new set of analytics that allow advertisers to better understand how users interact with their
banner ads. Click here to learn more about our unique analytics platform. Note that the combination of Linkstorm's
actionable reporting, and the fact that Linkstorm menus can be centrally updated on the fly without re-mastering and
re-serving the ad, implies a quantum leap in performance and tuning.
What is involved in setting up a Linkstorm ad?
Linkstorm ads are easy and fast to set up. No other advertising vehicle can to turn your marketing
strategy into action this quickly! Linkstorm menus can be constructed in direct correlation to your
marketing goals. For example, you can organize the navigation paths according to customer
segmentation, stages of the purchase cycle, or your own product categories. You can either tell
Linkstorm what the menu should be and we'll implement it, or to make it even easier to get started,
we'll often draft a first cut of a menu that you can react to. After a couple of review passes, you're
done. Then we (or you) design banners with appropriate call-to-action to entice your customers to
engage with the menus — and we're ready to go.
For a high-level view of our complete 4-step process, click here.
If you are a Publisher, click here to learn about our publisher certification
Do Linkstorm ads perform better than other ad formats?
Yes. We have many case studies that demonstrate the performance benefits of Linkstorm.
See a sampling in our Client Results section.
www.linkstorm.net
Is there more to Linkstorm than a new ad display technology?
Linkstorm can be thought of as a new ad format, but it is really a way of enhancing traditional ad units with
navigational menus triggered by a roll-over. The menus contain highly-targeted links leading customers directly to the
destinations most relevant to their needs. By separating the banner ad from its navigation we offer customers multiple
deep links via menus untethered by the size constraints of the underlying creative. The result is improved brand
experience and ad effectiveness as customers find what they need faster, regardless of the size and type of banner.
Can Linkstorm compliment both static and rich media banner ads?
Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstorm
menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences via
banners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video,
Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meet
the needs of your customers and drive click-throughs and conversions.
Do Linkstorm Units overlay page content?
Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its position
to always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic or
text link. The menu collapses by rolling the mouse off the menu. Linkstorms allow customers of all browser and
screen sizes to experience the expanded content as intended, in-view, and without risk of being partially obscured by
browser edges. For publishers, this is an effective use of real estate as it can be integrated into any page layout,
even if intended for non-expanding banners. A further benefit to publishers is that no matter how deeply a user clicks
into the advertiser's site via the Linkstorm menu, the user is always just one click back to the publisher's page.
www.linkstorm.net
Can Linkstorm Ads be served and tracked through a 3rd party Ad Server?
Yes. Linkstorm ads can be served via popular third party ad servers including Atlas, Atlas Rich Media, Dart (DFA),
Falk, etc. — or we can serve them directly. All your traditional performance metrics are available in both cases, and
Linkstorm can provide additional reporting on metrics that are proprietary to our platform. Click Here to learn more
about our our Ad Serving and Publisher Network Certifications.
Can Linkstorm compliment both static and rich media banner ads?
Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstorm
menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences via
banners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video,
Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meet
the needs of your customers and drive click-throughs and conversions.
Do Linkstorm Units overlay page content?
Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its position
to always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic or
text link. The menu collapses by rolling the mouse off the menu. Linkstorms allow customers of all browser and
screen sizes to experience the expanded content as intended, in-view, and without risk of being partially obscured by
browser edges. For publishers, this is an effective use of real estate as it can be integrated into any page layout,
even if intended for non-expanding banners. A further benefit to publishers is that no matter how deeply a user clicks
into the advertiser's site via the Linkstorm menu, the user is always just one click back to the publisher's page.
www.linkstorm.net
Modular Flexibility Creates
Options to Drive Performance
Data Feeds: Dynamically populate to reflect latest news, studies, and competitive comparisons
of brand and competition.
Direct Downloads: Distribute whitepapers, software trials, video, coupons, podcasts and more.
Forms & Data Transfer: Boost lead generation via direct response form built into the banner
and direct customers to geographic-specific landing pages.
Microsite Functionality: Replicate and distribute site navigation across publishers and
platforms.
Standard Video: A medium or large rectangular video display unit with a single link to your
offering.
In Menu Video Catalogue: Enable users to select from multiple videos directly from a Linkstorm
menu.
Video Menu Footer: Create an immersive experience with a menu that allows users to explore
content while viewing video.
www.linkstorm.net
www.linkstorm.net
Core concept: A multi-linking navigation tool… that can be distributed
anywhere on the Internet… yet remains under central control, thus
permitting universal updating in real-time.
Linkstorm owns the concept of advertising with navigation menus.
Besides the patent protection, nobody else is doing this because it’s also
very difficult technologically.
Patent coverage extends to many businesses beyond Advertising:
Publishing, Social Media, Paid Search, Video, Music, Digital Rights
Management including Peer-to-Peer & E-Commerce,
Security/Authentication, Electronic Medical Records, Personal Identity
Management and Affiliate Marketing.
9 Patents approved to date
30+ additional patents in pipeline
Global Distribution
Linkstorm is certified to deliver ads across 85%+ of the Web.
500+ Major Publisher Sites, 25+ Ad Networks/Exchanges,
and all three Major Portals in 24 Countries.*
Linkstorm is Globally Certified
*We spent the last 4 years getting there.
www.linkstorm.net
Client Portfolio
Case Study (Education)
Results:
• CTR was well above the historical client averages.
• Almost half of users clicked selected a targeted Linkstorm menu option. More users
wanted to know about graduate degree programs than the client had expected.
• After unfurling and viewing the Linkstorm menu, users were 7X as likely to take action.
CLICK HERE FOR PILOT DETAILS
www.linkstorm.net
One of the nation's largest exclusive online facilitators of degree and certificate programs overlaid
a Linkstorm navigation menu onto their existing 728x90 banner The campaign was designed to
determine the incremental value that Linkstorm provides and learn more about how users interact
with the online universities offerings. The campaign was designed to determine the
incremental value that Linkstorm Provides and learn more how users interact with Online
University offerings. The campaign was run on the Collective Media Network.
Case Study (Financial)
Results:
• CTR exceeded 50% Increase.
• Half of users who decided to click selected a targeted Linkstorm menu option.
• Users selected Savings topics over Checking topics by better than 3.5-to-1 margin.
• 25% of users who viewed the unit, engaged with the Linkstorm Menu.
CLICK HERE FOR PILOT DETAILS
www.linkstorm.net
A financial services company overlaid a Linkstorm cascading navigation menu onto a 728x90
banner enabling users to select between two core product offerings: a savings account and a
checking account. In addition, the menu included a link that delivered users to a branded
YouTube page. The campaign was run on Yahoo!, CNN Money, Kiplinger's, and Bankrate.
The Campaign was designed to Increase CTR by 50%, increase conversions and deliver
users to an otherwise hard to find content pages.
Case Study (Technology)
CLICK HERE FOR PILOT DETAILS
www.linkstorm.net
Results:
• In A/B test, achieved 2x CTR vs Standard banner. CTR increase by 100%.
• Users who engaged with the Linkstorm menu were 10x more likely to take action and click than
those who did not unfurl the menu.
• Achieved top goal of users downloading presentation directly from Linkstorm menu.
A leading supplier of networking equipment and network management used a Linkstorm
cascading navigation menu to educate consumers about a specific consumer product. Users
were able to download presentations, review product guidelines, link directly to landing pages
where they could view videos, listen to podcasts, and sign-up for more information.
The campaign was designed to increase CTR by 50%, educate consumers and deliver
users to otherwise hard to find content pages. Download Product Presentation direct
from menu.
Thank You
David Sidman
CEO/Founder
+1-212-792-1847
dsidman@linkstorm.net
Bryan Feinberg
CIO/Partnerships
+1-551-574-2169
bfeinberg@linkstorm.net
www.linkstorm.net

Mais conteúdo relacionado

Mais de Bryan Feinberg

Mais de Bryan Feinberg (6)

Linkstorm June 2013
Linkstorm June 2013Linkstorm June 2013
Linkstorm June 2013
 
Hearst
HearstHearst
Hearst
 
Linkstorm Automotive Ad Deck
Linkstorm Automotive Ad DeckLinkstorm Automotive Ad Deck
Linkstorm Automotive Ad Deck
 
Zephyr Financial Technolgies
Zephyr Financial TechnolgiesZephyr Financial Technolgies
Zephyr Financial Technolgies
 
Color Xxx Deck
Color Xxx DeckColor Xxx Deck
Color Xxx Deck
 
Zephyr Es Draft 99
Zephyr Es Draft 99Zephyr Es Draft 99
Zephyr Es Draft 99
 

Último

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 

Último (20)

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 

Linkstorm Partner D1

  • 2. www.linkstorm.net Linkstorm is a turnkey digital advertising delivery platform for brands to engage consumers through online display ads and targeted content delivery. We combine exclusive and proprietary patented banner ad units and serving technology that enables brands to engage through standard media placements anywhere on the web or mobile. We work seamlessly with brands, creative agencies, media agencies, ad networks, and ad exchanges to create consumer brand engagment. All our Units are built to strict IAB guidelines and we are certified across multiple RTB’s, DSP’s and publisher sites.
  • 3. CLICK HERE FOR LIVE DEMO Increase revenue of existing inventory with a better performing ad unit. Certification is easy. Increase qualified leads and gain valuable insights on your customers. Direct Response our specialty. Deliver performance to your clients via strategy integration, product delivery and marketing solution. www.linkstorm.net
  • 4. We are a Navigation Menu that quickly and easily overlays any existing ad format and lets the customer decide where they want to go…Increased, qualified click-through and conversion rates via higher engagements and deeper customer insights. Instant, universal updates that works across all platforms, networks, and RTB Ad Networks as well mobile and tablet environments. www.linkstorm.net CLICK HERE FOR LIVE DEMO.
  • 5. Certified by DSPs Turn, MediaMath, AppNexus on the demand side as well as Google AdX, Yahoo, Right, Xaxis, Pubmatic, Casale Media, IPG/Cadreon, Omnicom/Accuen. Direct Response Advertising, User Acquisition, AdTraffic Generation, AdServing, Content Linking We Drive High Performance Marketing
  • 6. CLICK HERE FOR LIVE DEMO www.linkstorm.net • More click-throughs • More conversions • More Leadgen • Detailed insights & data • Universal updating • Delivery Optimization • Contextual Targeting • Premium Inventory Unit
  • 7. The company’s patented IP and delivery system significantly improves a brand’s ability to leverage/engage users with relevant display ads, content delivery and social streams. CLICK HERE FOR LIVE DEMO www.linkstorm.net
  • 8. MRM asked DoubleClick to ―copy‖ a Linkstorm Chevy ad DoubleClick produced an expandable with all the same links, but all in a single expanded footprint. (Our Technology enables a consumer feels like they’re progressing down a path of their own choosing.) Linkstorm outperformed DoubleClick 8-to-1 at the first level of choices (the various car models), with 32% of all clicks being on a specific car model vs. 4% for DC Linkstorm outperformed DoubleClick 25-to-1 at the second level of choices (model-specific links to Fuel Efficiency, Safety Record, Warranty Info, Locate a Dealer, etc.), with 25% of the clicks vs 1.3% for DC Overall, 80% of all Linkstorm clicks were clicks on the menu itself – i.e., the deeper, more self-qualified, better- converting clicks – versus 5% for DoubleClick. www.linkstorm.net
  • 9. Linkstorm vs non-Linkstorm – rigorous A/B tests (same websites, same placements on page, same times of day) CLICK-THROUGHRATE DIFFERENTIAL 500% 358% 214% 525% 268% 339% 192% NON-LINKSTORM
  • 11. Set Target Audience & Objective Deliver Ad Impressions Create Ads and Audience Models Track Actions & Optimize in flight Optimizable Conversion EventsAnalytic Insights & RT Reporting Launch campaign ads & optimize delivery to improve the incremental lifts. Akamai on our backend. Campaign-specific audience models and data-driven designer segments based on each clients/brands goals. Adapt models to focus on user segments with highest lift regarding contextual strategy. Video, direct response and leadgen. Track and analyze user’s actions and engagment via the ad unit. Real-time performance tracking with efficiency and scale. Launch campaign ads & optimize delivery to improve the incremental lift in desired metrics in real-time. Define consumer types, creative assets and campaign objectives. Build Strategy around both performance and engagement. www.linkstorm.net
  • 12. We work seamlessly with brands, media agencies, AdNetworks and AdXchanges to create and deliver both consumer and enterprise brand engagement. All our units are built to strict IAB guidelines and are certified across multiple RTB’s, DSP’s and PUB’s with proven performance across multiple B2C & B2B verticals. www.linkstorm.net
  • 13. A Simple Rollover Activates the Menu and Our Engine Standard IAB Expandable Ad Unit CLICK HERE FOR LIVE EXAMPLE www.linkstorm.net
  • 16. www.linkstorm.net Drive Users Directly into the Social Grid while Interacting Directly with your Fan Base CLICK HERE FOR LIVE DEMO Film & Television
  • 17. • Product Release : May 2013 1st Live Campaign/10m+ imp • Music Lifestyle Focused. Engagment/Subscription Vehicle. • Multi-Tiered CPA > PPC> PPL> Pay per Signup Qello/App Unit www.linkstorm.net CLICKCLICKCLICKCLICK
  • 18. • Product Release : June 2013 1st Live Campaign/10m+ imp. • 5 more units in production cue. Conversion Driven, High CPM • Music Lifestyle Focused. Engagment Vehicle. Premium Ad Unit. AdSmash/Lifestyle CLICK HERE FOR LIVE DEMO
  • 19. Consumer/Retail Drive Customers Directly to the Checkout Counter CLICK HERE FOR LIVE DEMO This unit highlights Linkstorm's e-commerce transaction capabilities. Upon rollover, Father's Day shoppers browse from a selection of digital cameras and are able to make a secure purchase all within the Linkstorm Banner. www.linkstorm.net
  • 20. Financial Services Promote Multiple Products in a Single Ad Unit www.linkstorm.net Using a Linkstorm menu, E TRADE is able to promote multiple products (Trading, Banking, Mobile pro) to prospective clients in a single creative. After selecting a product of interest, a secondary menu allows clients to link directly to the offer of their choice. CLICK HERE FOR LIVE DEMO
  • 21. Pharmaceutical www.linkstorm.net Effective Marketing with ISI Compliance Built in. Delivery thru static or scrolling source on Banner. . Actos uses a Linkstorm menu to educate diabetics on how to achieve a healthier lifestyle, and provide tools and links to do so (i.e. BMI calculator, exercise guide, etc.). Additionally, the menu surfaces Actos product information and includes a link to capture user registrations. CLICK HERE FOR LIVE DEMO
  • 22. www.linkstorm.net Universal Updating on the Fly Travel & Hospitality CLICK HERE FOR LIVE DEMO With the ability to optimize and swap out banners on the fly, Expedia uses Linkstorm to surface continuously changing offers by destination city and drive west coast users to geo-targeted landing pages.
  • 23. www.linkstorm.net Drive Targeted Users to Brand Offers Telecom/Mobile CLICK HERE FOR LIVE DEMO A banner "rollover" surfaces 5 no annual contract phones eligible for the "Unlimited Nights and Weekends" offer. Selecting the phone of their choice, a secondary menu displays a large image of the phone and allows users to link directly to details, payment plans, and offers.
  • 24. Click on the below images in slide show in Action www.linkstorm.net
  • 25. What analytics are available? Linkstorm offers a whole new set of analytics that allow advertisers to better understand how users interact with their banner ads. Click here to learn more about our unique analytics platform. Note that the combination of Linkstorm's actionable reporting, and the fact that Linkstorm menus can be centrally updated on the fly without re-mastering and re-serving the ad, implies a quantum leap in performance and tuning. What is involved in setting up a Linkstorm ad? Linkstorm ads are easy and fast to set up. No other advertising vehicle can to turn your marketing strategy into action this quickly! Linkstorm menus can be constructed in direct correlation to your marketing goals. For example, you can organize the navigation paths according to customer segmentation, stages of the purchase cycle, or your own product categories. You can either tell Linkstorm what the menu should be and we'll implement it, or to make it even easier to get started, we'll often draft a first cut of a menu that you can react to. After a couple of review passes, you're done. Then we (or you) design banners with appropriate call-to-action to entice your customers to engage with the menus — and we're ready to go. For a high-level view of our complete 4-step process, click here. If you are a Publisher, click here to learn about our publisher certification Do Linkstorm ads perform better than other ad formats? Yes. We have many case studies that demonstrate the performance benefits of Linkstorm. See a sampling in our Client Results section. www.linkstorm.net
  • 26. Is there more to Linkstorm than a new ad display technology? Linkstorm can be thought of as a new ad format, but it is really a way of enhancing traditional ad units with navigational menus triggered by a roll-over. The menus contain highly-targeted links leading customers directly to the destinations most relevant to their needs. By separating the banner ad from its navigation we offer customers multiple deep links via menus untethered by the size constraints of the underlying creative. The result is improved brand experience and ad effectiveness as customers find what they need faster, regardless of the size and type of banner. Can Linkstorm compliment both static and rich media banner ads? Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences via banners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meet the needs of your customers and drive click-throughs and conversions. Do Linkstorm Units overlay page content? Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its position to always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic or text link. The menu collapses by rolling the mouse off the menu. Linkstorms allow customers of all browser and screen sizes to experience the expanded content as intended, in-view, and without risk of being partially obscured by browser edges. For publishers, this is an effective use of real estate as it can be integrated into any page layout, even if intended for non-expanding banners. A further benefit to publishers is that no matter how deeply a user clicks into the advertiser's site via the Linkstorm menu, the user is always just one click back to the publisher's page. www.linkstorm.net
  • 27. Can Linkstorm Ads be served and tracked through a 3rd party Ad Server? Yes. Linkstorm ads can be served via popular third party ad servers including Atlas, Atlas Rich Media, Dart (DFA), Falk, etc. — or we can serve them directly. All your traditional performance metrics are available in both cases, and Linkstorm can provide additional reporting on metrics that are proprietary to our platform. Click Here to learn more about our our Ad Serving and Publisher Network Certifications. Can Linkstorm compliment both static and rich media banner ads? Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences via banners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meet the needs of your customers and drive click-throughs and conversions. Do Linkstorm Units overlay page content? Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its position to always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic or text link. The menu collapses by rolling the mouse off the menu. Linkstorms allow customers of all browser and screen sizes to experience the expanded content as intended, in-view, and without risk of being partially obscured by browser edges. For publishers, this is an effective use of real estate as it can be integrated into any page layout, even if intended for non-expanding banners. A further benefit to publishers is that no matter how deeply a user clicks into the advertiser's site via the Linkstorm menu, the user is always just one click back to the publisher's page. www.linkstorm.net
  • 28. Modular Flexibility Creates Options to Drive Performance Data Feeds: Dynamically populate to reflect latest news, studies, and competitive comparisons of brand and competition. Direct Downloads: Distribute whitepapers, software trials, video, coupons, podcasts and more. Forms & Data Transfer: Boost lead generation via direct response form built into the banner and direct customers to geographic-specific landing pages. Microsite Functionality: Replicate and distribute site navigation across publishers and platforms. Standard Video: A medium or large rectangular video display unit with a single link to your offering. In Menu Video Catalogue: Enable users to select from multiple videos directly from a Linkstorm menu. Video Menu Footer: Create an immersive experience with a menu that allows users to explore content while viewing video. www.linkstorm.net
  • 29. www.linkstorm.net Core concept: A multi-linking navigation tool… that can be distributed anywhere on the Internet… yet remains under central control, thus permitting universal updating in real-time. Linkstorm owns the concept of advertising with navigation menus. Besides the patent protection, nobody else is doing this because it’s also very difficult technologically. Patent coverage extends to many businesses beyond Advertising: Publishing, Social Media, Paid Search, Video, Music, Digital Rights Management including Peer-to-Peer & E-Commerce, Security/Authentication, Electronic Medical Records, Personal Identity Management and Affiliate Marketing. 9 Patents approved to date 30+ additional patents in pipeline
  • 30. Global Distribution Linkstorm is certified to deliver ads across 85%+ of the Web. 500+ Major Publisher Sites, 25+ Ad Networks/Exchanges, and all three Major Portals in 24 Countries.* Linkstorm is Globally Certified *We spent the last 4 years getting there. www.linkstorm.net
  • 32. Case Study (Education) Results: • CTR was well above the historical client averages. • Almost half of users clicked selected a targeted Linkstorm menu option. More users wanted to know about graduate degree programs than the client had expected. • After unfurling and viewing the Linkstorm menu, users were 7X as likely to take action. CLICK HERE FOR PILOT DETAILS www.linkstorm.net One of the nation's largest exclusive online facilitators of degree and certificate programs overlaid a Linkstorm navigation menu onto their existing 728x90 banner The campaign was designed to determine the incremental value that Linkstorm provides and learn more about how users interact with the online universities offerings. The campaign was designed to determine the incremental value that Linkstorm Provides and learn more how users interact with Online University offerings. The campaign was run on the Collective Media Network.
  • 33. Case Study (Financial) Results: • CTR exceeded 50% Increase. • Half of users who decided to click selected a targeted Linkstorm menu option. • Users selected Savings topics over Checking topics by better than 3.5-to-1 margin. • 25% of users who viewed the unit, engaged with the Linkstorm Menu. CLICK HERE FOR PILOT DETAILS www.linkstorm.net A financial services company overlaid a Linkstorm cascading navigation menu onto a 728x90 banner enabling users to select between two core product offerings: a savings account and a checking account. In addition, the menu included a link that delivered users to a branded YouTube page. The campaign was run on Yahoo!, CNN Money, Kiplinger's, and Bankrate. The Campaign was designed to Increase CTR by 50%, increase conversions and deliver users to an otherwise hard to find content pages.
  • 34. Case Study (Technology) CLICK HERE FOR PILOT DETAILS www.linkstorm.net Results: • In A/B test, achieved 2x CTR vs Standard banner. CTR increase by 100%. • Users who engaged with the Linkstorm menu were 10x more likely to take action and click than those who did not unfurl the menu. • Achieved top goal of users downloading presentation directly from Linkstorm menu. A leading supplier of networking equipment and network management used a Linkstorm cascading navigation menu to educate consumers about a specific consumer product. Users were able to download presentations, review product guidelines, link directly to landing pages where they could view videos, listen to podcasts, and sign-up for more information. The campaign was designed to increase CTR by 50%, educate consumers and deliver users to otherwise hard to find content pages. Download Product Presentation direct from menu.
  • 35. Thank You David Sidman CEO/Founder +1-212-792-1847 dsidman@linkstorm.net Bryan Feinberg CIO/Partnerships +1-551-574-2169 bfeinberg@linkstorm.net www.linkstorm.net